With over 17 years of experience growing brands, people, and creative businesses; Anuradha runs a new-age digital consultancy firm called The Metanoi. The Metanoi derives its name from the greek word metanoia, which means the journey of changing one’s mind, heart, self or way of life. It is her belief that brands, when treated as live energy forms, with needs similar to that of humans - the need to be seen and valued, to stand for something, to form meaningful connections and belong - can go through deep transformation and evolve in order to serve their purpose and live their highest potential.

From filmmaking and advertising to now having spent over a decade in the digital industry, Anuradha's journey has seen her work with some of the best digital agencies in the business like Madison Digital, Dentsu Webchutney, (Cheil) Experience Commerce and (Saatchi & Saatchi) Propagate. During her time with them, she has helped some of them set up offices and creative units, recruited and trained digital professionals, driven the content agenda with clients, delivered campaigns, led social media mandates, upsold services, brought in revenue and pushed for creative excellence.

In the process, she has partnered with over a 100 brands from reputed companies like HUL, Marico, Tata, Asian Paints, Diageo, Britannia, Amara Raja, Viacom, Kellogg and so on, in crafting their digital journeys.