Anton Fajardo | MMA Global

Anton Fajardo

Anton Fajardo
Tech Lead Director - Experience Center

A digital marketing technologist with 18 years of industry experience.  Anton is currently leading US mobile and commerce experience capabilities.  As part of his role he maintains a close alliance with sr. PwC sector leaders across industries, strategic partners and a number of internal and external innovation labs.  He helps fortune 100 businesses with their digital transformations in the role of a trusted advisor, technologist and strategist.  His motto is, sell experience and convenience don’t sell commodities.

Prior to coming to PwC he taught computer science at Florida International University and spent years providing enterprise software solutions for business challenges using state-of-the-art technologies.  Has a broad experience in the areas of Healthcare, Telecommunications, Financial applications and Digital Marketing.  Adept at influencing C suite executive in their decision making process, core organizational change and transformation while aligning the enterprise across levels, regions and business units.   Anton roots all technology, experiential and marketing decisions in business goals and needs making him an excellent advisor and partner to any business.

While at Sapient Nitro Anton worked with a number of brands such as MSNBC, Coca Cola, Visit Florida, Burger King, Fanatics and the NBA among others.  He led the grounds up technology ideation, design and implementation of a multi tenant/team digital platform for the NBA in partnership with the Miami Heat. The platform enables large sporting venues to be cashless/cards optional with an emphasis on indoor geo awareness and micro geofences for a breakthrough advertising and team content experience for the fan, an experience that lives beyond a stadium.

In his spare time he enjoys soaking up the sun in Miami and doing water sports with his 2 little girls and wife.  He is fluent in English, Spanish and Russian.