Angelique Bellmer Krembs has grown up in the PepsiCo system, starting her career in PEP Corp Strategy in 1994, and pivoting to Consumer Marketing, where she has 17 years of experience in business and brand building. She has delivered results in multiple business turnarounds for critical brands, including Pepsi, Mountain Dew, and SoBe. She has also been credited with leading effective change in cross-functional areas including Shopper Marketing, Portfolio Marketing, and Local Marketing. Angelique is personally passionate about pioneering new marketing frontiers (eg new media, content strategies), as well as fully enabling and leveraging talent diversity to drive future growth.
In her current role as VP, Marketing Activation, Angelique is building new capability in the “frontline of marketing” – driving impact at the local level across the U.S.. This includes insights-led brand building and portfolio marketing, which fully leverages national strategies, but is appropriately tailored at the local level to deliver high impact.
Prior to this role, Angelique was the VP of Marketing for Trademark Pepsi, where she led the marketing strategy, campaigns, retail programs and product innovations for the Pepsi brands. She also led the Pepsi team through its global transformation starting in 2011, including increased visibility of Pepsi in media and PR, the new global campaign Live for Now, and the first-ever global design ecosystem, Big Bold Blue. She led the reinvention of significant brand platforms, including overhauling the NFL activation to become season-long and regionally relevant, plus investment in the Super Bowl Halftime show as a content platform. The new content ecosystem included pioneering experiments in online branded entertainment (eg Uncle Drew series, Jeff Gordon Test Drive series), as well as building the first-ever digital content platform (including Pepsi Pulse online hub and Pepsi Experience Points digital currency/loyalty platform).
During her twenty-year tenure with PepsiCo, Angelique has held a variety of positions across the marketing department. Angelique led the relaunch of SoBe in 2009, including product and package innovation across the platform, which drove SoBe to became one of the fastest growing beverage brands in the portfolio. She evolved the Customer Marketing department into the future-forward Shopper Marketing department in 2006. Angelique also led the turnaround of Mountain Dew Trademark between 2003 and 2004, leading the brand to growth after four years of declines, and was subsequently named a “Woman to Watch” by Advertising Age in May 2005.
Angelique holds an undergrad degree in International Economics from Georgetown University’s School of Foreign Service, and an MBA from the Amos Tuck School of Business at Dartmouth. Angelique, her husband David and their children, Sophia and George, live in Scarsdale, NY.