Andy accidentally ‘fell’ into online advertising when he helped launch the first OgilvyInteractive office in Asia in the mid-nineties and online/digital has been a constant thread throughout his entire career of over 20 years and across 5 continents.

Over time, he discovered that he does three things fairly well – he understands the digital ecosystem in APAC, he quickly scales ad tech startups, and he nurtures talent. Over the past 8 years, he has been very lucky to be involved in several startups that gave him the opportunity to do what he does best. Most recently, he helped launch The Trade Desk into the APAC region as the first ‘man on the ground’ in 2013. Today, he is doing the same for Tapad in APAC.

In addition to all the fun Andy has had in the past 8 years with startups, he also had stints at Ogilvy & Mather, Microsoft, and Omnicom Media Group.

Andy is an active angel investor/advisor to Asian ad tech startups, a founder of the ‘real-world’ social network iamWednesday Singapore, and helped launch the IAB in Singapore.