Andrew’s experiences in marketing and brand management have led to several perks such as racing sports cars at Porsche, owning state of the art TV's at Philips Consumer Electronics, and getting the best sleep imaginable with Beautyrest and Simmons! In his current role, his focus is on relaunching a heritage brand in a disrupted category with a completely "consumer first" mindset. In just the last year, the team has reinvented the 150 year old Simmons brand as the first mattress brand targeting Gen Z. Why Simmons? Why now? Just for Fun ZZZ’s of course!