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August 12-14, MGM Grand, Las Vegas
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April 15-17, 2024 | Miami Beach, Florida
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Is it Real AI?
A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions
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A framework covering key concepts for understanding and applying AI
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Andrea Zapata

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Andrea Zapata

Speakers
Andrea Zapata

Andrea Zapata

Andrea Zapata

Vice President, Research

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About MMA

Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.

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Featured Events

Join MMA @ Ai4, the largest AI business Event

POSSIBLE - Embrace the Impossible

SMARTIES™ Global Awards Programs

Featured Research

Is it Real AI?

AI Essentials

Andrea Zapata

Andrea Zapata