André Felix is the Head of Digital at agency Mood. Graduated in Advertising and Social Communication (PUC-RJ), has Master’s degree in Marketing (FGV RJ), Football Management (FGV SP), and also an MBA in Administration at IBMEC Business School (RJ), the professional worked at ID\TBWA before integrating Mood, where he held the position of Director of Planning and Social Media. Currently Professor at ESPM. André Felix worked for almost four years in Havas Digital, at the begining as manager, until general manager of care. Also, at Loducca, he commanded the area of digital business development. Felix also has worked in the direction of the Brazilian operation of ADTZ, Facebook API partner.