Ana is responsible for building long-term business relationships with all Brands and Mediabrands including local and global partners of the Drinks Category through the different business verticals such as: Restaurants, Supermarkets, Pharmacy, Convenience Stores & Turbo. Her strategy includes the development of blended marketing, driving 360 strategies and improving Rappi’s user experience through a differentiated value proposition such as Ads Trade Marketing, Comms, Consumer Marketing, Data Driven Decision Making, Programmatic, Audience Optimization, B2B, B2B2C & D2C Models.

Before joining Rappi, Ana was a part of the Coca-Cola System in Coca-Cola FEMSA for 13 years, where she was responsible for the development of the Digital Channel throughout LATAM territories.