Amy Cai joined Nestlé in 2022 as Chief Digital Officer ZGC, leads Nestlé ZGC Digital Hub which includes Big Data Team, Group CRM team, DTC team and Private Domain& Social Commerce team.

Amy has over 22 years of experience in Digital, Commerce and Marketing area. In her career, she has been responsible for brand building, digital marketing, member private domain and omnichannel management in Global Fortune 500 FMCG, multinational beauty, retail fast fashion and other companies, and participated in various companies' innovation centers, digital transformation, new business model construction and other projects, to deeply promote the continuous growth of different business forms of B2B/B2C/D2C.