Amjad Puliyali | MMA Global

Amjad Puliyali

Amjad Puliyali
GM, KSA
Platformance

Results-driven executive with several years of leadership experience in team building and business development, B2B, SaaS, and enterprise sales, product & business strategy, M&A, end-to-end negotiations, pricing models, account management, customer success, product management and GTM initiatives across various industries. Highly skilled in collaborating with diverse teams, building partnerships, performance marketing, and drawing go-to-market strategies to help scale new businesses.

As the KSA Director at Platformance, I bring a wealth of experience and expertise of 20 years in the tech, adtech and martech sectors. I’ve led posts in several countries around MENA and GCC in particular for two full decades now. Prior to joining Platformance, I’ve been the main business/tech transformation vehicle for some of the tech-enabled SaaS startups and SMEs, driving the business growth and the innovation agenda.

I’ve been here in the kingdom for the past 3+years with an unrelenting passion for innovation. Under my leadership, our Riyadh office has masterfully enabled Saudi-based brands with cutting-edge tech solutions that further mobilizes the tech industry of Saudi Arabia.

Prior to joining Platformance KSA, I’ve served as a Riyadh-based consultant for MSA Capital, the independent global private equity and venture capital firm.

Furthermore, from 2013 to 2016, I’ve served as the regional general manager and business leader of Vizury, the India-headquartered performance-focussed martech solution that empowers brands to achieve higher funnel conversions and customer retention. Through which, I’ve been Responsible for the P/L and growth of business across Middle East & Africa.