Alessandra is a digital executive with 17+ years of experience spent advising global brands of different industries on how to transform their business through digital innovation. As Head of Search & mUX at Google UK - Google’s most sophisticated market globally and 2nd largest outside the US - she helps clients in getting the most from Google search products and in making a step change in their mobile capabilities. Alessandra owns a degree in Philosophy of Science which she completed with executive business education at SDA Bocconi and Duke University. She recently started a MSc in Human-Computer Interaction Design at City, University of London.