Alasdair Gray | MMA Global

Alasdair Gray

Alasdair Gray
Senior Planner
Iris Singapore

Alasdair is a creative strategist from a digital background. Cutting his teeth on social media campaigns for video games brands in the UK, his career has since spanned technology, FMCG, fuels, travel, hospitality and healthcare.

Moving to Singapore in 2016, he leads brand and communications strategy for clients across APAC. Alasdair is fascinated by game design theory and player motivations, often having applied its techniques to brand experiences. Most recently, this included an immersive VR experience for Royal Caribbean Singapore - awarded for Innovation at the Marketing Excellence Awards 2017.