Aki Spicer | MMA Global

Aki Spicer

Aki Spicer
Chief Strategy Officer
Leo Burnett/Chicago

Aki lives and works at the nexus of consumer culture and connected technologies. He applies a data-centric, and radically-collaborative approaches to build solutions that provide value for people. 
As Chief Strategy Officer at Leo Burnett/Chicago, Aki is bridging the gaps between timeless branding and timely behaviors at one of the most storied agency brands in the world. He sits at the center of multiple “Power of One” Leo Burnett Group agencies specializing in Shopper, CRM, Digital, Experience and Data.
To do this Aki advances the agency’s “Humankind OS” – a strategic process that strives to frame the business problem, brand purpose, behaviour platform, and resulting creative solutions & experience plan thru the lens of human needs for brands like Samsung, Messenger, US Cellular, Marshall's, Kellogg’s and more.
And in this time of racial reckoning with America’s increasingly diverse mass, Aki has been leading the charge of forging Multicultural Intelligence – an end-to-end strategic OS to enable Publicis agencies, and their brands, to meet multicultural consumers with more insight, understanding and creative relevance. 
He was once named a "40-Under-40" digital marketer by Campaign magazine and has been awarded by Cannes, Effies, AdFed, and Google Creative Canvas. He has also taught the first e-Marketing curriculum at University of Minnesota. 
He was previously Chief Strategy Officer and Chief Digital Officer of TBWA/Chiat/Day NYC, and prior to that Director of Digital Strategy at Fallon Worldwide spanning a career servicing clients like Nissan, Hilton, Adidas, Apple, GM, H&R Block and McDonalds.