Akhil Almeida is Vice President and Practice Head (Digital) at Kantar IMRB. His digital journey began in 2002, when the music industry he worked in was upended by digital music piracy. A few years later he gave up his marketing job to join a digital advertising start-up and went on to successfully lead strategic digital initiatives at the Mahindra Group. Today he helps clients navigate the evolving digital landscape and the impact of these technologies on consumer behaviour.