Adi Hardiana Samsudin is the Head of Client Partner at GrabAds Indonesia. Based in Indonesia, he leads a team to create value and deliver the best solutions for brands and advertisers across the Grab ecosystem.

He is responsible for partnering GrabAds clients in Indonesia to drive strategic and innovative ways of reaching and engaging consumers, optimizing their campaign performance for measurable growth and impact.

With more than 16 years of experience in sales, marketing and media in the telco, tech and e-commerce fields, Adi has served clients in leading global and local brands, including Unilever, P&G, Coca-Cola, Indofood, Sayap Mas, Sosro, Samsung, Astra Honda Motor and General Motors. Prior to GrabAds, Adi culled his experience at prolific and emerging companies the likes of Mindshare Indonesia, Huawei, Omnicom Media Group and Twitter.

Adi holds a Bachelor Degree in Physics from the Universitas Padjadjaran in Indonesia.