Originally from the UK, Adam is Chief Strategy Officer at VML Indonesia, leading the agency's capability teams in strategic planning, data, martech, and user experience across VML's practices (BX, CX, and Commerce). With over 18 years of multidisciplinary experience—including 13 years in China as an agency co-owner—he brings deep expertise in brand strategy and identity, alongside being an experienced design sprint facilitator, Adam helps brands innovate their products and services, seamlessly bridging strategy and execution to drive meaningful growth