Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Creative Agency | Network | Location | Region | Points |
|---|---|---|---|---|---|
| 1 | AlmapBBDO | Omnicom Group | São Paulo | Hispanic LATAM | 100.5 |
| 2 | Ogilvy | WPP | São Paulo | Hispanic LATAM | 95.5 |
| 3 | VMLY&R | WPP | Buenos Aires | Hispanic LATAM | 84.5 |
| 4 | Le Pub | Publicis Groupe | São Paulo | Hispanic LATAM | 80.5 |
| 5 | Isla República | Mexico City | Hispanic LATAM | 68.4 | |
| 6 | Dentsu Creative | Dentsu | Buenos Aires | Hispanic LATAM | 40.2 |
| 6 | Wunderman Thompson | WPP | São Paulo | Hispanic LATAM | 40.2 |
| 8 | GUT | São Paulo | Hispanic LATAM | 36.2 | |
| 8 | Lanzallamas | Buenos Aires | Hispanic LATAM | 36.2 | |
| 10 | WMcCann | Interpublic Group | Rio de Janeiro | Hispanic LATAM | 34.1 |
| 11 | Isla República | Buenos Aires | Hispanic LATAM | 32.2 | |
| 12 | BETC | Havas Group | São Paulo | Hispanic LATAM | 30.0 |
| 13 | Tres Ponto Zero | São Paulo | Hispanic LATAM | 28.2 | |
| 14 | CP+B | Stagwell | São Paulo | Hispanic LATAM | 24.1 |
| 14 | Hoopla | Buenos Aires | Hispanic LATAM | 24.1 | |
| 14 | Leo Burnett Tailor Made | Publicis Groupe | São Paulo | Hispanic LATAM | 24.1 |
| 14 | Wunderman Thompson | WPP | Buenos Aires | Hispanic LATAM | 24.1 |
| 18 | Publicis | Publicis Groupe | São Paulo | Hispanic LATAM | 20.1 |
| 19 | DAVID | WPP | São Paulo | Hispanic LATAM | 16.1 |
| 19 | Don | Buenos Aires | Hispanic LATAM | 16.1 | |
| 21 | Ampfy | São Paulo | Hispanic LATAM | 12.1 | |
| 21 | Dentsu Creative | Dentsu | Mexico City | Hispanic LATAM | 12.1 |
| 21 | dentsu Mexico | Dentsu | Mexico City | Hispanic LATAM | 12.1 |
| 21 | HNK Lab | WPP | São Paulo | Hispanic LATAM | 12.1 |
| 25 | HOY | Havas Group | Mexico City | Hispanic LATAM | 8.0 |
| 26 | Africa | Omnicom Group | São Paulo | Hispanic LATAM | 4.0 |
| 26 | SoWhat | Curitiba | Hispanic LATAM | 4.0 |