Overview | MMA Global

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

2023 Winners

    Advertiser
    Global
    Brand
    Global
    Agency Network
    Global
    Creative Agency
    Global
    Media Agency
    Global
    Digital/Specialist Agency
    Global
    Solution Provider
    Global
    Holding Company
    Global
    Advertiser
    North America
    Brand
    North America
    Agency Network
    North America
    Creative Agency
    North America
    Media Agency
    North America
    Digital/Specialist Agency
    North America
    Solution Provider
    North America
    Advertiser
    Brazil
    Brand
    Brazil
    Brand
    Brazil
    Agency Network
    Brazil
    Creative Agency
    Brazil
    Media Agency
    Brazil
    Digital/Specialist Agency
    Brazil
    Solution Provider
    Brazil
    Advertiser
    Hispanic LATAM
    Brand
    Hispanic LATAM
    Agency Network
    Hispanic LATAM
    Creative Agency
    Hispanic LATAM
    Media Agency
    Hispanic LATAM
    Digital/Specialist Agency
    Hispanic LATAM
    Solution Provider
    Hispanic LATAM
    Advertiser
    EMEA
    Brand
    EMEA
    Agency Network
    EMEA
    Creative Agency
    EMEA
    Media Agency
    EMEA
    Digital/Specialist Agency
    EMEA
    Solution Provider
    EMEA
    Advertiser
    Europe
    Brand
    Europe
    Agency Network
    Europe
    Creative Agency
    Europe
    Media Agency
    Europe
    Digital/Specialist Agency
    Europe
    Solution Provider
    Europe
    Advertiser
    Germany
    Brand
    Germany
    Agency Network
    Germany
    Creative Agency
    Germany
    Media Agency
    Germany
    Digital/Specialist Agency
    Germany
    Solution Provider
    Germany
    Advertiser
    Türkiye
    Brand
    Türkiye
    Agency Network
    Türkiye
    Creative Agency
    Türkiye
    Media Agency
    Türkiye
    Digital/Specialist Agency
    Türkiye
    Solution Provider
    Türkiye
    Advertiser
    APAC
    Brand
    APAC
    Agency Network
    APAC
    Creative Agency
    APAC
    Media Agency
    APAC
    Digital/Specialist Agency
    APAC
    Solution Provider
    APAC
    Advertiser
    China
    Brand
    China
    Agency Network
    China
    Creative Agency
    China
    Media Agency
    China
    Digital/Specialist Agency
    China
    Digital/Specialist Agency
    China
    Solution Provider
    China
    Advertiser
    India
    Brand
    India
    Agency Network
    India
    Creative Agency
    India
    Media Agency
    India
    Digital/Specialist Agency
    India
    Solution Provider
    India
    Advertiser
    Indonesia
    Brand
    Indonesia
    Agency Network
    Indonesia
    Creative Agency
    Indonesia
    Media Agency
    Indonesia
    Digital/Specialist Agency
    Indonesia
    Solution Provider
    Indonesia
    Advertiser
    Philippines
    Brand
    Philippines
    Agency Network
    Philippines
    Creative Agency
    Philippines
    Media Agency
    Philippines
    Solution Provider
    Philippines
    Advertiser
    Thailand
    Brand
    Thailand
    Agency Network
    Thailand
    Agency Network
    Thailand
    Creative Agency
    Thailand
    Media Agency
    Thailand
    Advertiser
    Vietnam
    Brand
    Vietnam
    Agency Network
    Vietnam
    Creative Agency
    Vietnam
    Media Agency
    Vietnam
    Digital/Specialist Agency
    Vietnam
    Solution Provider
    Vietnam

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Advertisers - EMEA 2023

RankAdvertiserRegionPoints
1 Unilever EMEA 1345.2
2 PepsiCo EMEA 218.5
3 Sabancı Holding EMEA 204.2
4 Eczacıbaşı Group EMEA 187.2
5 Koç Holding EMEA 156.7
6 adidas EMEA 148.2
7 Government of Saudi Arabia EMEA 147.2
8 Vodafone EMEA 126.4
9 The Coca-Cola Company EMEA 110.4
10 Bayer Group EMEA 106.4
11 Amazon EMEA 88.7
12 Yıldız Holding EMEA 85.7
13 DİMES EMEA 77.9
14 L'Oréal EMEA 76.5
15 Hinz&Kunzt EMEA 70.3
16 Reckitt EMEA 69.1
17 Restaurant Brands International EMEA 64.2
18 Ceconomy AG EMEA 59.1
19 Miral Asset Management EMEA 55.0
20 Nestlé EMEA 48.1
21 Carrefour EMEA 43.8
22 Domino's Pizza EMEA 42.0
22 GMG EMEA 42.0
22 La SPA EMEA 42.0
22 Nando's EMEA 42.0
26 Deutsche Lufthansa EMEA 40.3
26 Junge Helden e.V. EMEA 40.3
26 Sony EMEA 40.3
29 Dyson EMEA 40.1
29 Mastercard EMEA 40.1
29 Samsung EMEA 40.1
32 Mondelēz International EMEA 36.9
33 Anadolu Grubu EMEA 29.2
33 iGA Istanbul Airport EMEA 29.2
35 İşbank EMEA 25.8
36 AHR Valley Wine Region EMEA 24.2
36 Deutsche Telekom EMEA 24.2
36 McDonald's EMEA 24.2
36 Volkswagen Group EMEA 24.2
40 Government of United Arab Emirates EMEA 24.1
41 Turkcell EMEA 20.2
42 Association Familiale Mulliez EMEA 20.1
42 Nippon Paint Holdings Co. Ltd EMEA 20.1
44 ClimatePartner EMEA 18.1
45 Mabina Gioiell EMEA 17.6
46 Digicel EMEA 16.8
46 e.l.f. Cosmetics EMEA 16.8
46 MultiChoice EMEA 16.8
49 The Ford Motor Company EMEA 16.5
49 Yum! Brands EMEA 16.5
51 Allianz EMEA 16.4
52 Albrecht Discounts EMEA 16.1
52 ARTE EMEA 16.1
52 Maxingvest EMEA 16.1
52 Rossmann EMEA 16.1
52 Spotify EMEA 16.1
52 Zurich EMEA 16.1
58 ING Group EMEA 16.0
58 LC Waikiki EMEA 16.0
60 Aksoy Group EMEA 12.6
61 HP Inc. EMEA 12.3
62 BMW EMEA 12.2
63 Bilyoner EMEA 12.0
63 Yataş EMEA 12.0
65 Brennans Bakeries EMEA 8.4
65 Dimes EMEA 8.4
65 Gamelight EMEA 8.4
65 Tiger Brands EMEA 8.4
65 Walmart EMEA 8.4
70 Nesine.com EMEA 8.2
70 Turkish Airlines EMEA 8.2
72 Angelini Industries EMEA 8.1
72 Annemarie Börlind EMEA 8.1
72 Sandoz  EMEA 8.1
75 Bank Audi EMEA 8.0
75 Boyner Group EMEA 8.0
75 Esas Holding EMEA 8.0
75 Eti EMEA 8.0
75 Fiat Chrysler Automobiles EMEA 8.0
75 Getir EMEA 8.0
75 Gilead Sciences EMEA 8.0
75 Koton EMEA 8.0
75 Stellantis EMEA 8.0
84 Absa Group EMEA 4.2
84 Diane von Furstenberg EMEA 4.2
84 Middle East Healthcare EMEA 4.2
84 Sanofi EMEA 4.2
84 Trailfinders EMEA 4.2
84 Wolseley EMEA 4.2
90 BNP Paribas EMEA 4.0
90 Dot Incorporation EMEA 4.0
90 Procter & Gamble EMEA 4.0
90 Red Bull EMEA 4.0
90 Sözer Jewelry EMEA 4.0
90 TapNation EMEA 4.0
90 Yamaha Motor Company EMEA 4.0