Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | KangShiFu | Soft Drinks | China | 111.1 |
| 2 | Clear | Toiletries & Cosmetics | China | 102.5 |
| 3 | KFC | Retail | China | 85.7 |
| 4 | Dove | Toiletries & Cosmetics | China | 76.8 |
| 5 | Louis Vuitton | Retail | China | 67.9 |
| 6 | Lay's | Food | China | 42.8 |
| 6 | Unilever Food Solutions / Knorr | Food | China | 42.8 |
| 8 | Tommy Hilfiger | Clothing & Accessories | China | 35.7 |
| 9 | Castrol | Automotive | China | 34.5 |
| 10 | Fenbid | Pharma & Healthcare | China | 34.3 |
| 10 | fiture | Technology & Electronics | China | 34.3 |
| 10 | iQIYI | Media & Publishing | China | 34.3 |
| 10 | Merrill | Financial Services | China | 34.3 |
| 10 | vivo | Technology & Electronics | China | 34.3 |
| 15 | Yili | Soft Drinks | China | 31.8 |
| 16 | The LEGO Group | Leisure & Entertainment | China | 26.4 |
| 17 | adidas | Clothing & Accessories | China | 25.7 |
| 17 | Chips Ahoy / Yong pu / Be&Cheery / Yi ran / Kuaishouxiaochu | Food | China | 25.7 |
| 17 | CR Sanjiu | Pharma & Healthcare | China | 25.7 |
| 17 | Dr.Yu / Maxam / HERBORIST | Toiletries & Cosmetics | China | 25.7 |
| 17 | HEYTEA | Soft Drinks | China | 25.7 |
| 17 | Master Kong | Food | China | 25.7 |
| 17 | moody | Toiletries & Cosmetics | China | 25.7 |
| 17 | OMO | Household & Domestic | China | 25.7 |
| 17 | OPPO | Technology & Electronics | China | 25.7 |
| 17 | Philips | Technology & Electronics | China | 25.7 |
| 17 | Shell | Automotive | China | 25.7 |
| 17 | Sony Pictures | Media & Publishing | China | 25.7 |
| 17 | Tencent Video | Media & Publishing | China | 25.7 |
| 17 | The a2 Milk Company | Soft Drinks | China | 25.7 |
| 17 | Victoria's Secret | Clothing & Accessories | China | 25.7 |
| 17 | Yili Guliduo | Soft Drinks | China | 25.7 |
| 33 | Qualcomm | Telecoms & Utilities | China | 18.9 |
| 34 | Bactroban | Pharma & Healthcare | China | 17.1 |
| 34 | Bioderma | Toiletries & Cosmetics | China | 17.1 |
| 34 | Centrum | Food | China | 17.1 |
| 34 | Dell | Technology & Electronics | China | 17.1 |
| 34 | Fila | Clothing & Accessories | China | 17.1 |
| 34 | Huaxizi | Toiletries & Cosmetics | China | 17.1 |
| 34 | Minute Maid | Soft Drinks | China | 17.1 |
| 34 | Nayuki | Soft Drinks | China | 17.1 |
| 34 | New Balance | Clothing & Accessories | China | 17.1 |
| 34 | PepsiCo | Food | China | 17.1 |
| 34 | Procter & Gamble | Toiletries & Cosmetics | China | 17.1 |
| 34 | Quduoduo | Food | China | 17.1 |
| 34 | SuperX | Alcoholic Drinks | China | 17.1 |
| 34 | TiMi Studio Group | Leisure & Entertainment | China | 17.1 |
| 34 | Voltaren | Pharma & Healthcare | China | 17.1 |
| 34 | Volvo | Automotive | China | 17.1 |
| 34 | WuSu | Alcoholic Drinks | China | 17.1 |
| 51 | Alienergy | Soft Drinks | China | 8.6 |
| 51 | Alipay | Financial Services | China | 8.6 |
| 51 | Ant Forest | Non-profit, public sector & education | China | 8.6 |
| 51 | Bigo Live | Media & Publishing | China | 8.6 |
| 51 | BISCO | Food | China | 8.6 |
| 51 | Burberry | Clothing & Accessories | China | 8.6 |
| 51 | Contac NT | Pharma & Healthcare | China | 8.6 |
| 51 | Dicos | Retail | China | 8.6 |
| 51 | Gucci | Clothing & Accessories | China | 8.6 |
| 51 | Longines | Clothing & Accessories | China | 8.6 |
| 51 | MLB | Clothing & Accessories | China | 8.6 |
| 51 | Mobil | Telecoms & Utilities | China | 8.6 |
| 51 | Nongfu Spring | Soft Drinks | China | 8.6 |
| 64 | L'Occitane | Retail | China | 5.0 |