Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Yas Island | Leisure & Entertainment | MENA | 165.3 |
| 2 | Laisha | Media & Publishing | MENA | 82.5 |
| 3 | du | Telecoms & Utilities | MENA | 80.3 |
| 3 | McDonald's | Retail | MENA | 80.3 |
| 5 | TikTok | Media & Publishing | MENA | 76.3 |
| 6 | stc | Telecoms & Utilities | MENA | 56.2 |
| 6 | Sun & Sand Sports | Retail | MENA | 56.2 |
| 8 | Redefine Meat | Food | MENA | 54.3 |
| 9 | Amazon Prime Video | Media & Publishing | MENA | 52.2 |
| 9 | Closeup | Toiletries & Cosmetics | MENA | 52.2 |
| 9 | LEGO | Leisure & Entertainment | MENA | 52.2 |
| 12 | Yaqoot | Telecoms & Utilities | MENA | 48.2 |
| 13 | Visa | Financial Services | MENA | 44.2 |
| 14 | Cadbury | Food | MENA | 40.2 |
| 14 | Dubai Department of Economy and Tourism | Non-profit, public sector & education | MENA | 40.2 |
| 14 | Ithra | Leisure & Entertainment | MENA | 40.2 |
| 14 | Jawwy | Telecoms & Utilities | MENA | 40.2 |
| 14 | Jeep | Automotive | MENA | 40.2 |
| 14 | Kinokuniya | Media & Publishing | MENA | 40.2 |
| 14 | stc pay | Financial Services | MENA | 40.2 |
| 14 | stc play | Media & Publishing | MENA | 40.2 |
| 14 | Titan | Clothing & Accessories | MENA | 40.2 |
| 23 | L'Oréal | Toiletries & Cosmetics | MENA | 36.1 |
| 24 | Saudi Post | Business & Industrial | MENA | 32.1 |
| 25 | Almarai | Food | MENA | 28.1 |
| 25 | etisalat by e& | Telecoms & Utilities | MENA | 28.1 |
| 25 | Manga Arabia | Media & Publishing | MENA | 28.1 |
| 28 | Dove | Toiletries & Cosmetics | MENA | 24.1 |
| 28 | Durex | Pharma & Healthcare | MENA | 24.1 |
| 28 | Lipton | Soft Drinks | MENA | 24.1 |
| 28 | LOGI Energy | Non-profit, public sector & education | MENA | 24.1 |
| 28 | Mashreq | Financial Services | MENA | 24.1 |
| 33 | Samsung | Technology & Electronics | MENA | 20.1 |
| 34 | Communications, Space & Technology Comission | Non-profit, public sector & education | MENA | 16.1 |
| 34 | Marriott | Transport & Tourism | MENA | 16.1 |
| 34 | Saudi eLeagues | Leisure & Entertainment | MENA | 16.1 |
| 37 | Abide | Media & Publishing | MENA | 12.3 |
| 38 | Clear | Toiletries & Cosmetics | MENA | 12.0 |
| 38 | Rexona | Toiletries & Cosmetics | MENA | 12.0 |
| 40 | Aramco | Telecoms & Utilities | MENA | 8.0 |
| 40 | Dettol | Household & Domestic | MENA | 8.0 |
| 40 | Heinz | Food | MENA | 8.0 |
| 40 | RAKBANK | Financial Services | MENA | 8.0 |
| 40 | Virgin | Telecoms & Utilities | MENA | 8.0 |
| 45 | Ford | Automotive | MENA | 5.0 |
| 46 | Aviram Family Foundation | Non-profit, public sector & education | MENA | 4.2 |
| 47 | AsiaCell | Telecoms & Utilities | MENA | 4.0 |
| 47 | Global Village | Leisure & Entertainment | MENA | 4.0 |
| 47 | Ice Leaf | Soft Drinks | MENA | 4.0 |
| 47 | Panadol | Pharma & healthcare | MENA | 4.0 |
| 47 | Pizza Hut | Retail | MENA | 4.0 |
| 47 | Salam | Telecoms & Utilities | MENA | 4.0 |
| 47 | Saudi Authority for Data and Artificial Intelligence | Non-profit, public sector & education | MENA | 4.0 |
| 47 | Subway | Retail | MENA | 4.0 |
| 47 | The Saudi Arabian Grand Prix 2022 | Leisure & Entertainment | MENA | 4.0 |