Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Ally | North America | 105.8 |
| 2 | GlaxoSmithKline | North America | 75.8 |
| 3 | AT&T | North America | 60.3 |
| 4 | Ad Council | North America | 51.7 |
| 5 | Brady Center to Prevent Gun Violence | North America | 43.1 |
| 6 | Universal Court Reporting | North America | 37.2 |
| 7 | State Farm | North America | 30.1 |
| 8 | Samsung | North America | 30.0 |
| 8 | Uber | North America | 30.0 |
| 10 | Kenneth Cole Productions | North America | 26.5 |
| 10 | Zynga | North America | 26.5 |
| 12 | Bank of Montreal | North America | 25.8 |
| 12 | Ilitch Holdings | North America | 25.8 |
| 12 | Procter & Gamble | North America | 25.8 |
| 12 | The Kellogg Company | North America | 25.8 |
| 12 | United States Golf Association | North America | 25.8 |
| 17 | Dole | North America | 21.5 |
| 18 | Charter Schools USA | North America | 17.2 |
| 18 | Moose Toys | North America | 17.2 |
| 18 | Sightline Payments | North America | 17.2 |
| 18 | Starmark | North America | 17.2 |
| 22 | American Immigration Lawyers Association | North America | 8.6 |
| 22 | Hewlett-Packard | North America | 8.6 |
| 22 | Ocean Spray | North America | 8.6 |
| 25 | Mars | North America | 5.0 |
| 26 | Air Canada | North America | 4.3 |
| 26 | Hard Rock International | North America | 4.3 |
| 26 | Hyundai Motor Group | North America | 4.3 |
| 26 | Mondelēz International | North America | 4.3 |
| 26 | The Biden/Harris 2020 Presidential Campaign | North America | 4.3 |