Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Aditya Birla Group | India | 256.3 |
| 2 | Unilever | India | 203.2 |
| 3 | Swiggy | India | 98.1 |
| 4 | Amazon | India | 68.5 |
| 5 | Mondelēz International | India | 57.0 |
| 6 | Alphabet | India | 53.4 |
| 7 | HDFC Bank | India | 44.3 |
| 8 | Fossil Group | India | 40.3 |
| 8 | MX Media & Entertainment | India | 40.3 |
| 8 | RPG Group | India | 40.3 |
| 11 | Asian Paints | India | 36.6 |
| 12 | Diageo | India | 36.3 |
| 12 | Intel Corporation | India | 36.3 |
| 14 | Kia Motors | India | 32.9 |
| 15 | ShareChat | India | 32.2 |
| 16 | ITC | India | 28.2 |
| 16 | Perfetti Van Melle | India | 28.2 |
| 16 | Royals Multisport | India | 28.2 |
| 19 | Netflix | India | 26.3 |
| 20 | Warner Bros. Discovery | India | 24.5 |
| 21 | Bharti Airtel | India | 24.2 |
| 21 | MakeMyTrip | India | 24.2 |
| 21 | PepsiCo | India | 24.2 |
| 24 | The Coca-Cola Company | India | 20.5 |
| 25 | Procter & Gamble | India | 16.8 |
| 26 | Godrej Group | India | 16.5 |
| 27 | Delta Corp | India | 16.1 |
| 27 | Domino's | India | 16.1 |
| 27 | McDonald's | India | 16.1 |
| 27 | Yum! Brands | India | 16.1 |
| 31 | DTAC | India | 13.1 |
| 32 | Mars | India | 12.1 |
| 32 | Max Financial Services | India | 12.1 |
| 32 | RP-Sanjiv Goenka Group | India | 12.1 |
| 32 | The Walt Disney Company | India | 12.1 |
| 36 | The Times Group | India | 10.0 |
| 37 | BBK Electronics | India | 9.4 |
| 38 | Allianz | India | 8.1 |
| 38 | Bajaj Group | India | 8.1 |
| 38 | Coinswitch Kuber | India | 8.1 |
| 38 | Dell Technologies | India | 8.1 |
| 38 | Games24x7 | India | 8.1 |
| 38 | MFine | India | 8.1 |
| 38 | ViacomCBS | India | 8.1 |
| 38 | Walmart | India | 8.1 |
| 46 | Meta | India | 5.0 |
| 47 | Accenture | India | 4.0 |
| 47 | BJYU | India | 4.0 |
| 47 | Cipla | India | 4.0 |
| 47 | Citroen | India | 4.0 |
| 47 | Cure.fit | India | 4.0 |
| 47 | Honasa Consumer | India | 4.0 |
| 47 | Lead School | India | 4.0 |
| 47 | Licious | India | 4.0 |
| 47 | Nestlé | India | 4.0 |
| 47 | Pernod Ricard | India | 4.0 |
| 47 | Pidilite Industries | India | 4.0 |
| 47 | PNB MetLife | India | 4.0 |
| 47 | Tata Group | India | 4.0 |
| 47 | Zivame | India | 4.0 |