Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Yumoş | Household & Domestic | Europe | 156.9 |
| 2 | Algida | Food | Europe | 102.2 |
| 3 | Kotex | Toiletries & Cosmetics | Europe | 92.6 |
| 3 | L'Enfant Bleu | Non-profit, public sector & education | Europe | 92.6 |
| 5 | Coca-Cola | Soft Drinks | Europe | 86.4 |
| 6 | Dimes | Soft Drinks | Europe | 82.7 |
| 7 | Arçelik | Technology & Electronics | Europe | 82.4 |
| 8 | Tadım | Food | Europe | 76.4 |
| 9 | İşbank | Financial Services | Europe | 68.1 |
| 10 | Vodafone | Telecoms & Utilities | Europe | 60.1 |
| 11 | Dove | Toiletries & Cosmetics | Europe | 59.8 |
| 12 | Algida Max | Food | Europe | 58.6 |
| 13 | Doritos | Food | Europe | 56.9 |
| 14 | Samsung Galaxy | Technology & Electronics | Europe | 50.6 |
| 15 | Pepsi | Soft Drinks | Europe | 48.9 |
| 16 | Ruffles | Food | Europe | 45.4 |
| 17 | Akbank | Financial Services | Europe | 40.1 |
| 17 | Bepanthol | Pharma & Healthcare | Europe | 40.1 |
| 17 | Eti Popkek | Food | Europe | 40.1 |
| 17 | Little Caesars | Retail | Europe | 40.1 |
| 21 | Yapı Kredi | Financial Services | Europe | 32.6 |
| 22 | Algida Maraş Usulü | Food | Europe | 32.1 |
| 22 | SuperFresh | Food | Europe | 32.1 |
| 24 | Canesten | Pharma & Healthcare | Europe | 29.8 |
| 25 | AXA | Financial Services | Europe | 29.6 |
| 26 | adidas | Clothing & Accessories | Europe | 28.8 |
| 27 | Finish | Household & Domestic | Europe | 25.6 |
| 27 | Puma | Clothing & Accessories | Europe | 25.6 |
| 29 | Boom Boom | Food | Europe | 24.8 |
| 29 | Trendyol | Retail | Europe | 24.8 |
| 31 | ING | Financial Services | Europe | 24.6 |
| 32 | Cheetos | Food | Europe | 24.0 |
| 32 | Riot Games | Technology & Electronics | Europe | 24.0 |
| 34 | Fiat | Automotive | Europe | 17.0 |
| 34 | Kinder | Food | Europe | 17.0 |
| 34 | Pandora | Clothing & Accessories | Europe | 17.0 |
| 37 | Huawei | Technology & Electronics | Europe | 16.5 |
| 38 | Volvo | Automotive | Europe | 16.0 |
| 39 | ARZUM | Technology & Electronics | Europe | 12.5 |
| 39 | Mastercard | Financial Services | Europe | 12.5 |
| 41 | QNB Finansbank | Financial Services | Europe | 12.0 |
| 42 | Amazon Prime Video | Media & Publishing | Europe | 8.5 |
| 42 | Domino's Pizza | Retail | Europe | 8.5 |
| 42 | Fast & Furious 9 | Media & Publishing | Europe | 8.5 |
| 45 | DenizBank | Financial Services | Europe | 8.3 |
| 45 | Migros | Retail | Europe | 8.3 |
| 47 | L’Oréal | Toiletries & Cosmetics | Europe | 8.0 |
| 47 | sahibinden.com | Retail | Europe | 8.0 |
| 47 | Turkcell | Telecoms & Utilities | Europe | 8.0 |
| 50 | Big Bold | Food | Europe | 4.3 |
| 50 | Bulldog | Alcoholic Drinks | Europe | 4.3 |
| 50 | Disney | Media & Publishing | Europe | 4.3 |
| 50 | Extra | Retail | Europe | 4.3 |
| 50 | Hasbro | Leisure & Entertainment | Europe | 4.3 |
| 50 | Mentadent | Toiletries & Cosmetics | Europe | 4.3 |
| 50 | Meta / BMG | Technology & Electronics | Europe | 4.3 |
| 50 | Nespresso | Soft Drinks | Europe | 4.3 |
| 50 | Pharmaton | Pharma & Healthcare | Europe | 4.3 |
| 50 | Poundland | Retail | Europe | 4.3 |
| 50 | Skechers | Clothing & Accessories | Europe | 4.3 |
| 61 | BNP Paribas TEB | Financial Services | Europe | 4.0 |
| 61 | Cebimdeki Danisman | Financial Services | Europe | 4.0 |
| 61 | Emotion | Toiletries & Cosmetics | Europe | 4.0 |
| 61 | Fanta | Soft Drinks | Europe | 4.0 |
| 61 | Fenerbahçe Spor Kulübü | Leisure & Entertainment | Europe | 4.0 |
| 61 | First | Food | Europe | 4.0 |
| 61 | Garanti BBVA | Financial Services | Europe | 4.0 |
| 61 | MNG Kargo | Transport & Tourism | Europe | 4.0 |
| 61 | Olips | Food | Europe | 4.0 |
| 61 | Pepapp | Technology & Electronics | Europe | 4.0 |
| 61 | Supradyn | Pharma & Healthcare | Europe | 4.0 |