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Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Advertisers - EMEA 2021

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RankAdvertiserRegionPoints
1 Unilever EMEA 697.7
2 PepsiCo EMEA 175.1
3 Tiger Brands EMEA 142.6
4 The Coca-Cola Company EMEA 110.5
5 Vodafone EMEA 100.2
6 Kimberly-Clark EMEA 92.6
6 L'Enfant Bleu EMEA 92.6
8 Almarai EMEA 88.7
9 Reckitt EMEA 86.1
10 Dimes EMEA 82.7
10 Samsung EMEA 82.7
12 Koç Holding EMEA 82.4
13 McDonald's EMEA 80.7
13 RAKBANK EMEA 80.7
15 MatchKit EMEA 80.2
15 Yum! Brands EMEA 80.2
17 Tadım EMEA 76.4
18 The Beverage Company EMEA 76.2
19 Bayer Group EMEA 73.9
20 İşbank EMEA 68.1
21 Nike EMEA 60.3
22 South Africa Government EMEA 52.1
23 Shoprite Holdings EMEA 44.1
24 Procter & Gamble EMEA 40.3
24 Tawuniya EMEA 40.3
26 Eti EMEA 40.1
26 Ilitch Holdings EMEA 40.1
26 Sabancı Holding EMEA 40.1
29 Meta EMEA 36.4
29 The Walt Disney Company EMEA 36.4
31 Landmark Group EMEA 36.3
31 Saudi Telecom Company EMEA 36.3
33 Vicinity Media EMEA 36.1
34 Yapı Kredi EMEA 32.6
35 Emirates Integrated Telecom Company EMEA 32.3
35 Mezzan Holding EMEA 32.3
37 Pepkor EMEA 32.1
37 Telesure EMEA 32.1
37 Yıldız Holding EMEA 32.1
40 AXA EMEA 29.6
41 adidas EMEA 28.8
42 ING Group EMEA 28.6
43 Galito's EMEA 28.1
43 Nando's EMEA 28.1
45 Puma EMEA 25.6
46 Ferrero International EMEA 25.0
47 Trendyol EMEA 24.8
48 National Bank of Kuwait EMEA 24.2
49 GlaxoSmithKline EMEA 24.1
50 Anheuser-Busch InBev EMEA 24.0
50 Praekelt Consulting EMEA 24.0
50 Tencent EMEA 24.0
50 United Nations EMEA 24.0
54 The Ford Motor Company EMEA 20.2
55 Fiat Chrysler Automobiles EMEA 17.0
55 Pandora EMEA 17.0
57 Huawei EMEA 16.5
58 Sanofi EMEA 16.3
59 Dar Al Arkan EMEA 16.1
60 Geely EMEA 16.0
61 ARZUM EMEA 12.5
61 Mastercard EMEA 12.5
63 Nestlé EMEA 12.3
64 MBC EMEA 12.1
65 Absa Group EMEA 12.0
65 Dexter Dance School EMEA 12.0
65 Diageo EMEA 12.0
65 L'Oréal EMEA 12.0
65 Montego Pet Nutrition EMEA 12.0
65 Philips EMEA 12.0
65 QNB Group EMEA 12.0
65 RisCura EMEA 12.0
65 Sanlam EMEA 12.0
65 Sony EMEA 12.0
65 South African Tourism EMEA 12.0
65 Standard Bank Group EMEA 12.0
65 Toyota Motor Corporation EMEA 12.0
65 Union Swiss EMEA 12.0
79 Amazon EMEA 8.5
79 Domino's EMEA 8.5
79 Universal Studios EMEA 8.5
82 Emirates NBD EMEA 8.3
82 Migros EMEA 8.3
84 Abu Dhabi Investment Council EMEA 8.1
84 Marriott International EMEA 8.1
84 Mars EMEA 8.1
84 Zain Telecom EMEA 8.1
88 AVBOB EMEA 8.0
88 BMW EMEA 8.0
88 DowDuPont EMEA 8.0
88 Mondelēz International EMEA 8.0
88 MTN Group EMEA 8.0
88 sahibinden.com EMEA 8.0
88 Tata Group EMEA 8.0
88 Tracker EMEA 8.0
88 Turkcell Holding EMEA 8.0
88 White Star EMEA 8.0
98 BMG EMEA 4.3
98 Coop Norge EMEA 4.3
98 Hasbro EMEA 4.3
98 Lagfin EMEA 4.3
98 Skechers EMEA 4.3
98 Steinhoff International EMEA 4.3
104 Alphabet EMEA 4.0
104 Bank AlJazira EMEA 4.0
104 BNP Paribas EMEA 4.0
104 ByteDance EMEA 4.0
104 Desmond & Leah Tutu Legacy Foundation EMEA 4.0
104 Evyap EMEA 4.0
104 Fenerbahçe Spor Kulübü EMEA 4.0
104 Fundi Capital EMEA 4.0
104 Garanti BBVA EMEA 4.0
104 Kia Motors EMEA 4.0
104 Mapa Group EMEA 4.0
104 Nampak EMEA 4.0
104 Oetker Group EMEA 4.0
104 Pepapp EMEA 4.0
104 The South African Presidency EMEA 4.0