Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | KFC | Retail | Africa | 80.2 |
| 1 | MatchKit | Media & Publishing | Africa | 80.2 |
| 3 | Tinkies | Food | Africa | 78.4 |
| 4 | JIVE | Soft Drinks | Africa | 64.1 |
| 5 | Ariel / Tide | Household & Domestic | Africa | 40.3 |
| 6 | Checkers Xtra Savings | Retail | Africa | 40.1 |
| 6 | Solidarity Fund | Non-profit, public sector & education | Africa | 40.1 |
| 6 | Vodacom | Technology & Electronics | Africa | 40.1 |
| 9 | Albany | Food | Africa | 36.1 |
| 9 | Converse | Clothing & Accessories | Africa | 36.1 |
| 9 | Shield | Toiletries & Cosmetics | Africa | 36.1 |
| 9 | Vicinity Media | Media & Publishing | Africa | 36.1 |
| 9 | Wuhu Rewards | Retail | Africa | 36.1 |
| 14 | Aromat | Food | Africa | 32.1 |
| 14 | Disney | Media & Publishing | Africa | 32.1 |
| 14 | Media & Publishing | Africa | 32.1 | |
| 14 | First for Women | Financial Services | Africa | 32.1 |
| 14 | OMO | Household & Domestic | Africa | 32.1 |
| 19 | Galito's Flame Grilled Chicken | Retail | Africa | 28.1 |
| 19 | KOO | Food | Africa | 28.1 |
| 19 | Nando's | Retail | Africa | 28.1 |
| 19 | PEP Stores | Retail | Africa | 28.1 |
| 19 | Samsung Galaxy | Technology & Electronics | Africa | 28.1 |
| 24 | Anheuser-Busch InBev | Alcoholic Drinks | Africa | 24.0 |
| 24 | Lux | Toiletries & Cosmetics | Africa | 24.0 |
| 24 | SmartStart | Non-profit, public sector & education | Africa | 24.0 |
| 24 | United Nations Office for the Coordination of Humanitarian Affairs | Non-profit, public sector & education | Africa | 24.0 |
| 28 | Absa Bank | Financial Services | Africa | 12.0 |
| 28 | Bio-Oil | Toiletries & Cosmetics | Africa | 12.0 |
| 28 | Coca-Cola | Soft Drinks | Africa | 12.0 |
| 28 | Dexter Dance School | Leisure & Entertainment | Africa | 12.0 |
| 28 | Hellmann's | Food | Africa | 12.0 |
| 28 | Lexus | Automotive | Africa | 12.0 |
| 28 | Montego Pet Nutrition | Household & Domestic | Africa | 12.0 |
| 28 | OLA South Africa | Food | Africa | 12.0 |
| 28 | Orijin | Soft Drinks | Africa | 12.0 |
| 28 | Philips | Technology & Electronics | Africa | 12.0 |
| 28 | PlayStation | Technology & Electronics | Africa | 12.0 |
| 28 | Reboost Energy | Soft Drinks | Africa | 12.0 |
| 28 | RisCura | Financial Services | Africa | 12.0 |
| 28 | Sanlam | Financial Services | Africa | 12.0 |
| 28 | Sanofi | Pharma & Healthcare | Africa | 12.0 |
| 28 | Sensodyne | Toiletries & Cosmetics | Africa | 12.0 |
| 28 | South Africa Government | Non-profit, public sector & education | Africa | 12.0 |
| 28 | South African Tourism | Transport & Tourism | Africa | 12.0 |
| 28 | Standard Bank | Financial Services | Africa | 12.0 |
| 28 | whatsfordinner | Food | Africa | 12.0 |
| 48 | Dasani | Soft Drinks | Africa | 8.1 |
| 49 | AVBOB | Financial Services | Africa | 8.0 |
| 49 | BMW | Automotive | Africa | 8.0 |
| 49 | Corteva Agriscience | Business & Industrial | Africa | 8.0 |
| 49 | Ferrero Rocher | Food | Africa | 8.0 |
| 49 | Jaguar | Automotive | Africa | 8.0 |
| 49 | MTN | Technology & Electronics | Africa | 8.0 |
| 49 | Nescafe | Soft Drinks | Africa | 8.0 |
| 49 | Tracker CareGuard | Technology & Electronics | Africa | 8.0 |
| 49 | White Star Super Maize Meal | Food | Africa | 8.0 |
| 58 | Lipton | Soft Drinks | Africa | 5.0 |
| 58 | Rexona | Toiletries & Cosmetics | Africa | 5.0 |
| 60 | Desmond & Leah Tutu Legacy Foundation | Non-profit, public sector & education | Africa | 4.0 |
| 60 | Dr Oetker | Food | Africa | 4.0 |
| 60 | Fundi | Financial Services | Africa | 4.0 |
| 60 | GlaxoSmithKline | Pharma & Healthcare | Africa | 4.0 |
| 60 | Maybelline | Toiletries & Cosmetics | Africa | 4.0 |
| 60 | Med-Lemon | Pharma & Healthcare | Africa | 4.0 |
| 60 | Nampak | Business & Industrial | Africa | 4.0 |
| 60 | PAXI | Business & Industrial | Africa | 4.0 |
| 60 | Shoprite Xtra Savings | Retail | Africa | 4.0 |
| 60 | The South African Presidency | Non-profit, public sector & education | Africa | 4.0 |
| 60 | Unilever | Toiletries & Cosmetics | Africa | 4.0 |
| 60 | Voltaren | Pharma & Healthcare | Africa | 4.0 |