Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Coca-Cola | Soft Drinks | Global | 370.3 |
| 2 | McDonald's | Retail | Global | 233.2 |
| 3 | Lifebuoy | Toiletries & Cosmetics | Global | 185.7 |
| 4 | İşbank | Financial Services | Global | 165.6 |
| 5 | Nescafé | Soft Drinks | Global | 160.5 |
| 6 | Akbank | Financial Services | Global | 156.6 |
| 7 | Technology & Electronics | Global | 130.8 | |
| 8 | Biti's Hunter | Retail | Global | 122.2 |
| 9 | Vodafone | Telecoms & Utilities | Global | 116.5 |
| 10 | Pepsi | Soft Drinks | Global | 109.9 |
| 11 | ZaloPay | Financial Services | Global | 106.8 |
| 12 | Clear | Toiletries & Cosmetics | Global | 104.9 |
| 13 | Nike | Clothing & Accessories | Global | 100.0 |
| 14 | Yapı Kredi | Financial Services | Global | 99.1 |
| 15 | Rexona | Toiletries & Cosmetics | Global | 98.1 |
| 16 | Wyeth Nutrition | Food | Global | 98.0 |
| 17 | Dimes | Soft Drinks | Global | 97.8 |
| 18 | Cheetos | Food | Global | 95.1 |
| 19 | ViettelPay | Financial Services | Global | 94.9 |
| 20 | Los Angeles Rams | Leisure & Entertainment | Global | 92.9 |
| 21 | Spotify | Media & Publishing | Global | 83.3 |
| 22 | Bepanthol | Pharma & Healthcare | Global | 82.8 |
| 23 | RAKBANK | Financial Services | Global | 80.8 |
| 24 | Aditya Birla Capital | Financial Services | Global | 80.6 |
| 24 | Kia | Automotive | Global | 80.6 |
| 26 | Nando's | Retail | Global | 80.2 |
| 27 | Kotex | Toiletries & Cosmetics | Global | 79.7 |
| 28 | Center Fresh | Food | Global | 77.7 |
| 29 | App Samurai | Technology & Electronics | Global | 74.1 |
| 30 | Lay's | Food | Global | 73.1 |
| 31 | Fanta | Soft Drinks | Global | 71.1 |
| 32 | Berocca | Pharma & Healthcare | Global | 70.3 |
| 33 | X-Men | Toiletries & Cosmetics | Global | 67.8 |
| 34 | DTAC | Telecoms & Utilities | Global | 65.7 |
| 35 | Turkcell | Telecoms & Utilities | Global | 65.4 |
| 36 | Cadbury | Food | Global | 64.8 |
| 37 | Dove | Toiletries & Cosmetics | Global | 64.8 |
| 38 | Etisalat | Telecoms & Utilities | Global | 64.6 |
| 39 | KitKat | Food | Global | 64.5 |
| 40 | Checkers | Retail | Global | 64.1 |
| 41 | Nivea | Toiletries & Cosmetics | Global | 59.0 |
| 42 | Bear Brand | Soft Drinks | Global | 57.8 |
| 43 | UnionBank | Financial Services | Global | 57.5 |
| 44 | Bank of America | Financial Services | Global | 56.5 |
| 45 | Pond's | Toiletries & Cosmetics | Global | 55.6 |
| 46 | Tinkies | Food | Global | 54.5 |
| 47 | Heineken | Alcoholic Drinks | Global | 54.0 |
| 48 | Gushers / Fruit by the Foot | Food | Global | 52.9 |
| 49 | DiDi | Travel, Transport & Tourism | Global | 52.5 |
| 50 | TikTok | Media & Publishing | Global | 52.5 |
| 52 | Mumbai Police / Punjab Police | Non-profit, public sector & education | Global | 50.5 |
| 51 | Obsesso | Soft Drinks | Global | 50.5 |
| 53 | Chevrolet | Automotive | Global | 50.0 |
| 53 | Dunkin’ | Retail | Global | 50.0 |
| 53 | Johnnie Walker | Alcoholic Drinks | Global | 50.0 |
| 53 | Mental Health America | Non-profit, public sector & education | Global | 50.0 |
| 57 | Wall's | Food | Global | 49.7 |
| 58 | Yalı Spor | Retail | Global | 49.7 |
| 59 | MTN | Telecoms & Utilities | Global | 48.6 |
| 60 | Asian Paints | Household & Domestic | Global | 48.4 |
| 61 | Dettol | Household & Domestic | Global | 46.5 |
| 62 | Sephora | Toiletries & Cosmetics | Global | 46.3 |
| 63 | Magnum | Food | Global | 45.4 |
| 64 | Vsmart | Technology & Electronics | Global | 45.1 |
| 65 | BRI | Financial Services | Global | 44.3 |
| 66 | Tiki | Retail | Global | 44.1 |
| 67 | ChapStick | Toiletries & Cosmetics | Global | 42.9 |
| 67 | Goodwill / The Ad Council | Non-profit, public sector & education | Global | 42.9 |
| 67 | Preparation H | Pharma & Healthcare | Global | 42.9 |
| 70 | Cornetto | Food | Global | 42.7 |
| 71 | Intel | Technology & Electronics | Global | 42.4 |
| 72 | Amelia Island Convention and Visitors Bureau | Travel, Transport & Tourism | Global | 42.2 |
| 73 | Sensodyne | Toiletries & Cosmetics | Global | 41.9 |
| 74 | Frisian Flag | Soft Drinks | Global | 41.7 |
| 74 | IM3 Ooredoo | Telecoms & Utilities | Global | 41.7 |
| 76 | Castrol | Automotive | Global | 41.6 |
| 77 | Centrum | Pharma & Healthcare | Global | 40.4 |
| 77 | M&M's | Food | Global | 40.4 |
| 77 | Snickers | Food | Global | 40.4 |
| 77 | STC Pay | Financial Services | Global | 40.4 |
| 81 | Netflix | Media & Publishing | Global | 40.3 |
| 81 | RummyCircle | Media & Publishing | Global | 40.3 |
| 81 | Zivame | Clothing & Accessories | Global | 40.3 |
| 84 | BKPM | Non-profit, public sector & education | Global | 40.2 |
| 84 | Dancow Nutritods | Soft Drinks | Global | 40.2 |
| 84 | Head & Shoulders | Toiletries & Cosmetics | Global | 40.2 |
| 93 | adidas | Clothing & Accessories | Global | 40.1 |
| 87 | Bottles App | Retail | Global | 40.1 |
| 87 | Digicel | Telecoms & Utilities | Global | 40.1 |
| 90 | GrabFood | Retail | Global | 40.1 |
| 90 | Highlands Coffee | Retail | Global | 40.1 |
| 87 | Stayfree | Toiletries & Cosmetics | Global | 40.1 |
| 90 | Strongbow | Alcoholic Drinks | Global | 40.1 |
| 94 | Softlogic Life Insurance | Financial Services | Global | 39.4 |
| 95 | DenizBank | Financial Services | Global | 38.2 |
| 96 | sahibinden.com | Retail | Global | 36.6 |
| 97 | Axe | Toiletries & Cosmetics | Global | 36.3 |
| 97 | Lux | Toiletries & Cosmetics | Global | 36.3 |
| 97 | Playstation | Technology & Electronics | Global | 36.3 |
| 100 | Tiger | Alcoholic Drinks | Global | 36.1 |
| 101 | Zynga | Technology & Electronics | Global | 35.8 |
| 102 | Volkswagen | Automotive | Global | 34.3 |
| 103 | Dubai Properties | Business & Industrial | Global | 32.3 |
| 104 | Google Assistant | Technology & Electronics | Global | 32.2 |
| 104 | HDFC Bank | Financial Services | Global | 32.2 |
| 106 | Kororo | Food | Global | 32.2 |
| 107 | Kreepy Krauly | Household & Domestic | Global | 32.1 |
| 107 | South Africa National Department of Health | Non-profit, public sector & education | Global | 32.1 |
| 109 | Google Shopping | Technology & Electronics | Global | 30.8 |
| 110 | Blueair | Technology & Electronics | Global | 30.0 |
| 110 | Cadillac | Automotive | Global | 30.0 |
| 110 | L'Oréal | Toiletries & Cosmetics | Global | 30.0 |
| 113 | Love Beauty and Planet | Toiletries & Cosmetics | Global | 29.7 |
| 114 | Carte d'Or | Food | Global | 29.1 |
| 115 | Ford | Automotive | Global | 28.9 |
| 116 | Promina | Food | Global | 28.5 |
| 117 | Active Wheel | Household & Domestic | Global | 28.2 |
| 117 | Marks & Spencer | Retail | Global | 28.2 |
| 117 | MySchoolReviews.com | Media & Publishing | Global | 28.2 |
| 120 | Mirinda | Soft Drinks | Global | 28.1 |
| 121 | Mastercard | Financial Services | Global | 26.3 |
| 121 | Warrior Energy Drink | Soft Drinks | Global | 26.3 |
| 123 | Chupa Chups | Food | Global | 26.1 |
| 124 | Emergen-C | Pharma & Healthcare | Global | 25.8 |
| 124 | Excedrin | Pharma & Healthcare | Global | 25.8 |
| 124 | TUMS | Pharma & Healthcare | Global | 25.8 |
| 127 | KFC | Retail | Global | 25.6 |
| 128 | Sparkling Ice | Soft Drinks | Global | 25.0 |
| 132 | Axis Bank | Financial Services | Global | 24.2 |
| 132 | Bridgestone | Automotive | Global | 24.2 |
| 132 | Estée Lauder | Toiletries & Cosmetics | Global | 24.2 |
| 129 | Fiat | Automotive | Global | 24.2 |
| 129 | Pampers | Toiletries & Cosmetics | Global | 24.2 |
| 132 | Sunfeast Dark Fantasy | Food | Global | 24.2 |
| 129 | Whiskas | Household & Domestic | Global | 24.2 |
| 136 | Indomie | Food | Global | 24.1 |
| 142 | Generali | Financial Services | Global | 24.0 |
| 137 | Health & Welfare SETA | Non-profit, public sector & education | Global | 24.0 |
| 137 | Huletts | Food | Global | 24.0 |
| 137 | Marmite / Bovril / Redro / Pecks Anchovette | Food | Global | 24.0 |
| 137 | MatchKit.co | Non-profit, public sector & education | Global | 24.0 |
| 137 | Ster-Kinekor | Leisure & Entertainment | Global | 24.0 |
| 142 | VinFast | Automotive | Global | 24.0 |
| 142 | Zalo | Media & Publishing | Global | 24.0 |
| 145 | Elidor | Toiletries & Cosmetics | Global | 22.1 |
| 146 | IBM Watson | Technology & Electronics | Global | 21.5 |
| 147 | Always | Toiletries & Cosmetics | Global | 21.4 |
| 148 | Sprite | Soft Drinks | Global | 21.3 |
| 149 | Dancow | Soft Drinks | Global | 20.8 |
| 150 | Kotak Mahindra Bank | Financial Services | Global | 20.2 |
| 151 | PepsiCo | Soft Drinks | Global | 20.0 |
| 152 | SuperNAN | Food | Global | 20.0 |
| 152 | Volvo | Automotive | Global | 20.0 |
| 154 | Paramount | Media & Publishing | Global | 18.6 |
| 155 | OMO | Household & Domestic | Global | 18.1 |
| 156 | Yale | Business & Industrial | Global | 17.5 |
| 157 | Nicorette | Pharma & Healthcare | Global | 17.2 |
| 157 | No Kid Hungry | Non-profit, public sector & education | Global | 17.2 |
| 159 | Bodeboca | Alcoholic Drinks | Global | 17.1 |
| 159 | Samsung Galaxy | Technology & Electronics | Global | 17.1 |
| 161 | Almarai | Food | Global | 16.2 |
| 161 | Arm & Hammer | Toiletries & Cosmetics | Global | 16.2 |
| 161 | Galaxy | Food | Global | 16.2 |
| 161 | Lipton | Soft Drinks | Global | 16.2 |
| 161 | National Bank of Kuwait | Financial Services | Global | 16.2 |
| 161 | Nissan | Automotive | Global | 16.2 |
| 161 | Rani | Soft Drinks | Global | 16.2 |
| 173 | Anlene | Food | Global | 16.1 |
| 173 | Bank Mandiri | Financial Services | Global | 16.1 |
| 173 | Hari Bersih | Non-profit, public sector & education | Global | 16.1 |
| 168 | Harpic | Toiletries & Cosmetics | Global | 16.1 |
| 168 | Jolly Rancher | Food | Global | 16.1 |
| 168 | Kingfisher | Alcoholic Drinks | Global | 16.1 |
| 168 | Max Life Insurance | Financial Services | Global | 16.1 |
| 173 | Milo NutriUp | Soft Drinks | Global | 16.1 |
| 173 | redBus | Travel, Transport & Tourism | Global | 16.1 |
| 173 | Royal Enfield | Automotive | Global | 16.1 |
| 168 | Vision Express | Retail | Global | 16.1 |
| 179 | Albany | Food | Global | 16.0 |
| 186 | Bivina | Alcoholic Drinks | Global | 16.0 |
| 186 | Bye Bye Fever | Pharma & Healthcare | Global | 16.0 |
| 179 | Castle Lager | Alcoholic Drinks | Global | 16.0 |
| 179 | Colgate | Toiletries & Cosmetics | Global | 16.0 |
| 179 | Flora Buttery | Food | Global | 16.0 |
| 179 | LUMA | Media & Publishing | Global | 16.0 |
| 179 | Mosi Lager | Alcoholic Drinks | Global | 16.0 |
| 179 | Otrivin | Pharma & Healthcare | Global | 16.0 |
| 190 | Petrol Ofisi | Automotive | Global | 16.0 |
| 186 | Revive | Soft Drinks | Global | 16.0 |
| 186 | Tea+ | Soft Drinks | Global | 16.0 |
| 191 | Durex | Pharma & Healthcare | Global | 15.0 |
| 192 | Proton | Automotive | Global | 13.1 |
| 195 | Friso | Food | Global | 12.8 |
| 193 | MultiChoice | Media & Publishing | Global | 12.8 |
| 194 | Tata Altroz | Automotive | Global | 12.8 |
| 196 | Garanti BBVA | Financial Services | Global | 12.6 |
| 197 | Burger King | Retail | Global | 12.4 |
| 199 | Maggi | Food | Global | 12.4 |
| 197 | XL Axiata | Telecoms & Utilities | Global | 12.4 |
| 200 | Mercedes-Benz | Automotive | Global | 12.3 |
| 201 | Mentos | Food | Global | 12.1 |
| 202 | Sampoerna Retail Community | Retail | Global | 12.1 |
| 202 | Sasa | Food | Global | 12.1 |
| 204 | Heineken Silver | Alcoholic Drinks | Global | 12.0 |
| 205 | Doritos | Food | Global | 10.0 |
| 205 | Gloob | Media & Publishing | Global | 10.0 |
| 205 | Unilever | Toiletries & Cosmetics | Global | 10.0 |
| 208 | Breeze | Household & Domestic | Global | 8.8 |
| 208 | Marriott | Travel, Transport & Tourism | Global | 8.8 |
| 208 | Provincial Electricity Authority | Telecoms & Utilities | Global | 8.8 |
| 208 | United International Pictures | Media & Publishing | Global | 8.8 |
| 212 | Cerveza Victoria | Alcoholic Drinks | Global | 8.6 |
| 212 | JBS | Food | Global | 8.6 |
| 212 | OAK + FORT | Clothing & Accessories | Global | 8.6 |
| 212 | UFC | Leisure & Entertainment | Global | 8.6 |
| 212 | Univision | Media & Publishing | Global | 8.6 |
| 217 | Atolye Games | Technology & Electronics | Global | 8.5 |
| 217 | Fundación Telefónica | Non-profit, public sector & education | Global | 8.5 |
| 217 | Rich’s | Food | Global | 8.5 |
| 220 | Apple | Technology & Electronics | Global | 8.4 |
| 222 | Lactogrow | Soft Drinks | Global | 8.4 |
| 220 | Perfetti Van Melle | Food | Global | 8.4 |
| 223 | Alpenlibe | Food | Global | 8.1 |
| 223 | Dunzo | Retail | Global | 8.1 |
| 223 | McDowell’s No1 Soda | Alcoholic Drinks | Global | 8.1 |
| 223 | Nikon | Technology & Electronics | Global | 8.1 |
| 223 | Signature | Alcoholic Drinks | Global | 8.1 |
| 223 | Sunfeast Wonderzmilk | Soft Drinks | Global | 8.1 |
| 223 | Zomato | Retail | Global | 8.1 |
| 234 | 7 Up | Soft Drinks | Global | 8.0 |
| 234 | Biti's | Retail | Global | 8.0 |
| 234 | Budweiser | Alcoholic Drinks | Global | 8.0 |
| 232 | Business and Arts | Non-profit, public sector & education | Global | 8.0 |
| 239 | DoÄŸtaş | Retail | Global | 8.0 |
| 230 | Emtek | Technology & Electronics | Global | 8.0 |
| 234 | Ensure Gold | Food | Global | 8.0 |
| 234 | Novaland | Business & Industrial | Global | 8.0 |
| 232 | PEP | Retail | Global | 8.0 |
| 230 | Rejoice | Toiletries & Cosmetics | Global | 8.0 |
| 240 | World Travel and Tourism Council | Travel, Transport & Tourism | Global | 5.0 |
| 240 | WOW Holiday | Travel, Transport & Tourism | Global | 5.0 |
| 242 | Bebelac | Food | Global | 4.4 |
| 242 | Mie Sedaap | Food | Global | 4.4 |
| 247 | Alive | Media & Publishing | Global | 4.3 |
| 244 | AT&T | Media & Publishing | Global | 4.3 |
| 244 | Butterfinger | Food | Global | 4.3 |
| 247 | Converse | Clothing & Accessories | Global | 4.3 |
| 247 | Dacia | Automotive | Global | 4.3 |
| 247 | Nurofen | Pharma & Healthcare | Global | 4.3 |
| 244 | STIHL | Technology & Electronics | Global | 4.3 |
| 270 | Acecook | Food | Global | 4.0 |
| 252 | Aditya Birla Capital Health Insurance | Financial Services | Global | 4.0 |
| 274 | Anadolu Hayat Emeklilik | Financial Services | Global | 4.0 |
| 274 | Arçelik | Technology & Electronics | Global | 4.0 |
| 252 | Bumble | Media & Publishing | Global | 4.0 |
| 261 | Citibank | Financial Services | Global | 4.0 |
| 261 | Citra | Toiletries & Cosmetics | Global | 4.0 |
| 261 | Dancow Excelnutri+ | Soft Drinks | Global | 4.0 |
| 261 | Dompet Dhuafa | Non-profit, public sector & education | Global | 4.0 |
| 252 | Gaana | Media & Publishing | Global | 4.0 |
| 252 | HDFC Life | Financial Services | Global | 4.0 |
| 274 | Hepsiburada | Retail | Global | 4.0 |
| 274 | Hopi | Retail | Global | 4.0 |
| 261 | Ion Water | Soft Drinks | Global | 4.0 |
| 274 | KoçAilem | Business & Industrial | Global | 4.0 |
| 252 | Lizol | Household & Domestic | Global | 4.0 |
| 261 | Matahari Department Store | Retail | Global | 4.0 |
| 274 | Max Ice Cream | Food | Global | 4.0 |
| 261 | Men's Biore | Toiletries & Cosmetics | Global | 4.0 |
| 252 | MG Motor | Automotive | Global | 4.0 |
| 274 | Orkid | Toiletries & Cosmetics | Global | 4.0 |
| 270 | Pediasure | Soft Drinks | Global | 4.0 |
| 270 | Red Bull | Soft Drinks | Global | 4.0 |
| 251 | Sunlight | Household & Domestic | Global | 4.0 |
| 252 | Tata Mutual Fund | Financial Services | Global | 4.0 |
| 270 | Total | Automotive | Global | 4.0 |
| 261 | Traveloka | Travel, Transport & Tourism | Global | 4.0 |
| 252 | Unacademy | Media & Publishing | Global | 4.0 |
| 252 | Western Digital | Technology & Electronics | Global | 4.0 |
| 261 | XL Home | Telecoms & Utilities | Global | 4.0 |