Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | P/S | Toiletries & Cosmetics | Vietnam | 177.3 |
| 2 | Biti's Kids | Retail | Vietnam | 134.1 |
| 3 | Mirinda | Soft Drinks | Vietnam | 100.1 |
| 4 | Coca-Cola | Soft Drinks | Vietnam | 72.8 |
| 5 | Technology & Electronics | Vietnam | 72.0 | |
| 6 | Shell Advance | Automotive | Vietnam | 67.6 |
| 7 | Fuze Tea | Soft Drinks | Vietnam | 58.4 |
| 8 | Durex | Pharma & Healthcare | Vietnam | 54.4 |
| 9 | Heineken | Alcoholic Drinks | Vietnam | 48.8 |
| 10 | ZaloPay | Financial Services | Vietnam | 44.4 |
| 11 | Lifebuoy | Toiletries & Cosmetics | Vietnam | 44.0 |
| 12 | OMO | Household & Domestic | Vietnam | 43.2 |
| 13 | Revive | Soft Drinks | Vietnam | 36.4 |
| 14 | Philips | Technology & Electronics | Vietnam | 36.0 |
| 15 | WildAid/Change Vietnam | Non-profit, public sector & education | Vietnam | 32.8 |
| 16 | 7up | Soft Drinks | Vietnam | 32.0 |
| 16 | Sendo | Retail | Vietnam | 32.0 |
| 18 | Colorbond | Business & Industrial | Vietnam | 28.4 |
| 19 | Dove | Toiletries & Cosmetics | Vietnam | 24.0 |
| 20 | Clear Men | Toiletries & Cosmetics | Vietnam | 20.0 |
| 20 | Friso | Food | Vietnam | 20.0 |
| 20 | Nike | Clothing & Accessories | Vietnam | 20.0 |
| 23 | Change Vietnam | Non-profit, public sector & education | Vietnam | 16.0 |
| 23 | Strongbow | Alcoholic Drinks | Vietnam | 16.0 |
| 25 | Budweiser | Alcoholic Drinks | Vietnam | 13.2 |
| 26 | Circle K | Retail | Vietnam | 12.0 |
| 26 | Similac | Food | Vietnam | 12.0 |
| 26 | Sting | Soft Drinks | Vietnam | 12.0 |
| 29 | FE Credit | Financial Services | Vietnam | 8.0 |
| 29 | Oreo | Food | Vietnam | 8.0 |
| 29 | Procter & Gamble | Toiletries & Cosmetics | Vietnam | 8.0 |
| 32 | Biti's Woman | Retail | Vietnam | 4.0 |
| 32 | Clear | Toiletries & Cosmetics | Vietnam | 4.0 |
| 32 | Enfagrow A+ | Food | Vietnam | 4.0 |
| 32 | Ensure Gold with HMB | Food | Vietnam | 4.0 |
| 32 | Lipton | Soft Drinks | Vietnam | 4.0 |
| 32 | Pepsi | Soft Drinks | Vietnam | 4.0 |
| 32 | Tiki | Retail | Vietnam | 4.0 |
| 32 | Vietnam Mobile | Telecoms & Utilities | Vietnam | 4.0 |
| 32 | Vinhomes Ocean Park | Business & Industrial | Vietnam | 4.0 |