Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Meesho | Retail | India | 105.3 |
| 2 | Lifebuoy | Toiletries & Cosmetics | India | 84.1 |
| 3 | Aditya Birla Capital Health Insurance | Financial Services | India | 54.4 |
| 3 | Racold | Household & Domestic | India | 54.4 |
| 5 | Mastercard | Financial Services | India | 54.0 |
| 6 | Sprite | Soft Drinks | India | 52.8 |
| 7 | Pepsi | Soft Drinks | India | 48.4 |
| 8 | Horlicks | Pharma & Healthcare | India | 44.4 |
| 9 | Google Search | Technology & Electronics | India | 40.4 |
| 10 | Samsonite | Clothing & Accessories | India | 36.4 |
| 10 | Tata Chemicals | Business & Industrial | India | 36.4 |
| 12 | Amazon | Retail | India | 32.4 |
| 12 | Bobbi Brown | Toiletries & Cosmetics | India | 32.4 |
| 14 | Asian Paints | Household & Domestic | India | 32.0 |
| 14 | HIT | Pharma & Healthcare | India | 32.0 |
| 16 | Grofers | Retail | India | 28.4 |
| 16 | Tanishq | Clothing & Accessories | India | 28.4 |
| 18 | HDFC Bank | Financial Services | India | 28.0 |
| 18 | MTV | Media & Publishinng | India | 28.0 |
| 18 | Quaker Oats | Fppd | India | 28.0 |
| 21 | Asian Paints Royale Atmos | Household & Domestic | India | 24.0 |
| 21 | GoodKnight | Household & Domestic | India | 24.0 |
| 23 | LG | Technology & Electronics | India | 20.4 |
| 24 | Airtel | Telecoms & Utilities | India | 20.0 |
| 24 | Google Photos | Technology & Electronics | India | 20.0 |
| 24 | Kingfisher | Alcoholic Drinks | India | 20.0 |
| 27 | Otrivin | Pharma & Healthcare | India | 16.0 |
| 27 | Thums UP | Soft Drinks | India | 16.0 |
| 27 | Too Yumm! | Food | India | 16.0 |
| 30 | Dhani | Financial Services | India | 12.0 |
| 30 | Goibibo | Travel, Transport & Tourism | India | 12.0 |
| 30 | Google Duo | Technology & Electronics | India | 12.0 |
| 30 | HDFC Life | Financial Services | India | 12.0 |
| 34 | Coca-Cola | Soft Drinks | India | 9.0 |
| 35 | Amazon Prime Video | Media & Publishinng | India | 8.0 |
| 35 | American Tourister | Clothing & Accessories | India | 8.0 |
| 35 | Colors | Media & Publishinng | India | 8.0 |
| 35 | Godrej Properties | Business & Industrial | India | 8.0 |
| 35 | Google Station | Technology & Electronics | India | 8.0 |
| 35 | Indiabulls | Financial Services | India | 8.0 |
| 35 | Mirinda | Soft Drinks | India | 8.0 |
| 35 | Royal Challenge Sports Drink | Soft Drinks | India | 8.0 |
| 35 | Vodafone Idea Limited | Telecoms & Utilities | India | 8.0 |
| 44 | Brooke Bond Red Label | Soft Drinks | India | 4.0 |
| 44 | Cadbury | Food | India | 4.0 |
| 44 | Godrej Nest | Business & Industrial | India | 4.0 |
| 44 | Google Cloud | Technology & Electronics | India | 4.0 |
| 44 | Kellogg's Corn Flakes | Food | India | 4.0 |
| 44 | Kingfisher Radler | Alcoholic Drinks | India | 4.0 |
| 44 | Kurkure | Food | India | 4.0 |
| 44 | Mahindra XUV | Automotive | India | 4.0 |
| 44 | Sensodyne | Toiletries & Cosmetics | India | 4.0 |
| 44 | ZEE5 | Media & Publishinng | India | 4.0 |