Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Creative Agency | Region | Points |
|---|---|---|---|
| 1 | Wunderman Thompson | Global | 280.7 |
| 2 | Dentsu Redder | Global | 238.1 |
| 3 | Dentsu | Global | 159.0 |
| 4 | The Marketing Store | Global | 155.4 |
| 5 | DPZ&T | Global | 90.6 |
| 6 | Rokkan | Global | 82.7 |
| 7 | MullenLowe | Global | 82.2 |
| 8 | Ogilvy | Global | 76.0 |
| 9 | BBDO | Global | 73.0 |
| 10 | WMcCann | Global | 54.6 |
| 11 | Havas Worldwide | Global | 54.1 |
| 12 | Dinosaur | Global | 48.8 |
| 13 | Publicis | Global | 48.4 |
| 14 | FCB | Global | 44.9 |
| 15 | AlmapBBDO | Global | 42.2 |
| 16 | We Believers | Global | 40.6 |
| 17 | LOLA MullenLowe | Global | 37.6 |
| 18 | Kozmonot | Global | 32.9 |
| 19 | WhatIf_Creative | Global | 32.0 |
| 20 | TCP-TBWA\Indonesia | Global | 28.8 |
| 21 | Biz Eyes | Global | 25.9 |
| 22 | DDB | Global | 25.6 |
| 23 | Shackleton | Global | 24.0 |
| 24 | M&C Saatchi | Global | 20.6 |
| 25 | SunsetDDB | Global | 20.3 |
| 26 | Hakuhodo & Saigon Advertising Co., Ltd | Global | 20.0 |
| 26 | Promoqube | Global | 20.0 |
| 28 | Promoseven360 | Global | 17.2 |
| 29 | Faith & Fear | Global | 16.0 |
| 29 | M&C Saatchi Abel | Global | 16.0 |
| 31 | Goodby Silverstein & Partners | Global | 15.0 |
| 32 | Carnivo | Global | 13.6 |
| 33 | Proof Advertising | Global | 12.8 |
| 34 | Done Agency | Global | 12.3 |
| 35 | VMLY&R | Global | 12.2 |
| 36 | DDB Tribal | Global | 12.0 |
| 36 | Duke | Global | 12.0 |
| 36 | Publicis Machine | Global | 12.0 |
| 39 | Starmark | Global | 10.0 |
| 40 | Courageous Studio | Global | 8.5 |
| 40 | The Richards Group | Global | 8.5 |
| 42 | Iris | Global | 8.0 |
| 42 | King James | Global | 8.0 |
| 44 | Moon Walk | Global | 6.0 |
| 45 | DAVID | Global | 5.0 |
| 46 | Facebook Creative Shop | Global | 4.3 |
| 47 | Bates CHI & Partners | Global | 4.0 |
| 47 | Contendr | Global | 4.0 |
| 47 | MVV SnP | Global | 4.0 |
| 50 | Güzel Sanatlar | Global | 2.0 |