Overview | MMA Global
  2. Smarties
  3. Business Impact Index
  4. Business Impact Index

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Advertisers - North America 2018

Filter by Category
Filter by Region / Country
Filter by Year
RankAdvertiserLocationRegionPoints
1 PepsiCo USA North America 520.4
2 McDonald's USA North America 262.0
3 Coca-Cola Company, The USA North America 255.3
4 Yum! Brands USA North America 215.6
5 Alphabet USA North America 194.9
6 Ford Motor Company USA North America 181.9
7 Johnson & Johnson USA North America 117.7
8 Procter & Gamble USA North America 76.2
9 1-800-Flowers.com USA North America 72.6
9 T-Mobile USA North America 72.6
11 ExxonMobil USA North America 61.1
12 Twitter USA North America 60.0
13 21st Century Fox USA North America 56.8
14 National Amusements USA North America 53.6
15 Comcast USA North America 51.2
16 Wakefern Food Corporation USA North America 50.9
17 Ascena Retail Group USA North America 42.6
17 Bacardi USA North America 42.6
17 Colgate-Palmolive USA North America 42.6
17 Lyft USA North America 42.6
21 Merck & Co. USA North America 34.1
22 WarnerMedia USA North America 32.6
23 Mars, Incorporated USA North America 30.0
23 Volvo USA North America 30.0
25 Hasbro USA North America 28.5
26 TD Ameritrade USA North America 25.6
27 Restaurant Brands International USA North America 22.6
28 Kimberly-Clark USA North America 21.6
29 Mastercard USA North America 20.4
30 The Walt Disney Company USA North America 20.1
31 Match Group USA North America 20.0
32 AT&T USA North America 17.0
33 Austin Convention Bureau USA North America 12.8
34 Bloomberg USA North America 12.1
34 Mondelez International USA North America 12.1
36 Dickinson Fleet Services, LLC USA North America 8.5
36 Gap Inc. USA North America 8.5
36 Las Vegas Convention and Visitors Authority USA North America 8.5
36 Mozilla Foundation USA North America 8.5
36 Tyson Foods USA North America 8.5
41 Bloomin' Brands USA North America 8.1
42 Netflix USA North America 4.4
43 Group Nine Media USA North America 4.3
43 Kroger USA North America 4.3
43 Memorial Hermann Health System USA North America 4.3
43 MGM Resorts International USA North America 4.3
43 YouAppi USA North America 4.3
48 HP USA North America 4.0
48 Teads USA North America 4.0