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Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Brands - LATAM 2018

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RankBrandRegionPoints
1 McDonald's LATAM 166.5
2 Reclame Aquí LATAM 120.7
3 Coca-Cola LATAM 70.7
4 Sprite LATAM 54.4
5 Antartica Beer LATAM 44.4
6 Ala LATAM 40.7
6 Güd LATAM 40.7
6 Mobil Delvac LATAM 40.7
6 Movistar LATAM 40.7
6 next LATAM 40.7
6 Vivo Ads LATAM 40.7
12 Ruffles LATAM 38.5
13 Femplea LATAM 36.7
14 Warner Bros LATAM 32.6
15 Dove LATAM 30.0
16 Cheetos LATAM 28.5
16 Excella LATAM 28.5
16 Honda LATAM 28.5
19 Buscapé LATAM 20.4
19 Mastercard LATAM 20.4
19 Mobil 1 LATAM 20.4
19 Registraduria Nacional de Colombia LATAM 20.4
19 Rexona LATAM 20.4
24 Burger King LATAM 18.3
25 Cacau Show LATAM 16.3
26 Méliuz LATAM 14.1
27 EF English Live LATAM 12.2
27 Neutrogena LATAM 12.2
29 Citroën C4 LATAM 10.2
29 Up! Pepper LATAM 10.2
31 BP LATAM 8.1
31 Carefree LATAM 8.1
31 Francis LATAM 8.1
31 Medley LATAM 8.1
31 OMO LATAM 8.1
31 Outback Steakhouse LATAM 8.1
31 Pirelli LATAM 8.1
31 Pony Malta LATAM 8.1
31 Sedal LATAM 8.1
31 Vigor LATAM 8.1
41 Doritos LATAM 4.1
41 eQlibri LATAM 4.1
41 Fruttare LATAM 4.1
41 Instituto Maria da Penha LATAM 4.1
41 LATAM Travel LATAM 4.1
41 Listerine LATAM 4.1
41 Pilot LATAM 4.1
41 Vive Latino LATAM 4.1
41 Volkswagen LATAM 4.1