Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Maiam Whistle | Non-profit, public sector & education | India | 44.0 |
| 2 | Fabelle Elements | Food | India | 40.4 |
| 2 | Indian Blue Book | Retail | India | 40.4 |
| 4 | Project Nanhi Kali | Non-profit, public sector & education | India | 35.2 |
| 5 | Google Maps | Technology & Electronics | India | 32.3 |
| 6 | Big Bazaar | Retail | India | 30.0 |
| 7 | Patanjali | Food | India | 28.3 |
| 8 | Lifebuoy | Toiletries & Cosmetics | India | 26.4 |
| 9 | Castrol CRB Plus | Business & Industrial | India | 24.2 |
| 9 | Exide Life Insurance | Financial Services | India | 24.2 |
| 9 | Godrej No.1 | Toiletries & Cosmetics | India | 24.2 |
| 9 | Sabse Smart Kaun | Media & Publishing | India | 24.2 |
| 13 | Aditya Birla Capital | Financial Services | India | 24.0 |
| 14 | DishTV | Media & Publishing | India | 20.2 |
| 14 | McDowell's No.1 Soda | Soft Drinks | India | 20.2 |
| 14 | Pizza Hut | Retail | India | 20.2 |
| 14 | RailTel | Telecoms & Utilties | India | 20.2 |
| 18 | Durex | Pharma & Healthcare | India | 20.0 |
| 18 | Mirinda | Soft Drinks | India | 20.0 |
| 20 | Horlicks | Pharma & Healthcare | India | 16.9 |
| 21 | HIT | Pharma & Healthcare | India | 16.1 |
| 22 | Roadies | Media & Publishing | India | 13.2 |
| 23 | BloombergQuint | Media & Publishing | India | 12.1 |
| 23 | Star India | Media & Publishing | India | 12.1 |
| 25 | Nicotex | Pharma & Healthcare | India | 10.0 |
| 26 | L’Oréal | Toiletries & Cosmetics | India | 8.8 |
| 26 | Pepsi | Soft Drinks | India | 8.8 |
| 28 | ActivKids Immuno Booster | Pharma & Healthcare | India | 8.1 |
| 28 | Harpic | Household & Domestic | India | 8.1 |
| 28 | HSBC | Financial Services | India | 8.1 |
| 28 | Ikyawann | Media & Publishing | India | 8.1 |
| 28 | Reebok | Clothing & Accessories | India | 8.1 |
| 33 | Coca-Cola | Soft Drinks | India | 5.0 |
| 34 | Bira91 | Alcoholic Drinks | India | 4.4 |
| 34 | HIT FIK | Pharma & Healthcare | India | 4.4 |
| 34 | Jio | Telecoms & Utilties | India | 4.4 |
| 34 | Netflix | Media & Publishing | India | 4.4 |
| 34 | Sunsilk | Toiletries & Cosmetics | India | 4.4 |
| 34 | Ultimate Ears | Technology & Electronics | India | 4.4 |
| 40 | 5 Star | Food | India | 4.0 |
| 40 | Association of Mutual Funds in India | Financial Services | India | 4.0 |
| 40 | CEAT Tyres | Automotive | India | 4.0 |
| 40 | Godrej Expert Rich Creme | Toiletries & Cosmetics | India | 4.0 |
| 40 | HP | Technology & Electronics | India | 4.0 |
| 40 | Little Hearts | Food | India | 4.0 |
| 40 | Luminous | Telecoms & Utilties | India | 4.0 |
| 40 | Nivea | Toiletries & Cosmetics | India | 4.0 |
| 40 | Zapr Media Labs | Technology & Electronics | India | 4.0 |