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Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Brands - North America 2017

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Rank Brand Industry Region Points
1 Linksys Technology & Electronics North America 92.7
2 Pizza Hut Retail North America 75.0
3 Dunkin' Donuts Retail North America 72.7
4 Warner Bros. Media & Publishing North America 68.2
5 T-Mobile Telecoms North America 67.7
6 Dove Toiletries & Cosmetics North America 51.2
7 Signal Toiletries & Cosmetics North America 42.7
7 The KIND Foundation Food North America 42.7
9 Puerto Rico State Election Commission Government & Not-for-profit North America 40.8
10 Nike Apparel & Accessories North America 34.1
11 Blink Government & Not-for-profit North America 29.9
12 TIM Beta Telecoms North America 28.6
13 The Muse, Ladies Get Paid, PayScale, Reply.ai Government & Not-for-profit North America 25.6
14 Reply.ai Technology & Electronics North America 20.0
15 ABSOLUT Alcoholic Drinks North America 18.4
16 AT&T Telecoms North America 17.1
16 Coors Light Alcoholic Drinks North America 17.1
16 KIA Automotive North America 17.1
16 Moana Media & Publishing North America 17.1
20 5Star Food North America 16.3
20 Mordisko Food North America 16.3
22 Kozy Shack Food North America 13.5
23 matcha LOVE Soft Drinks North America 12.8
24 Easy Taxi Media & Publishing North America 12.2
24 La Comer Retail North America 12.2
26 Cleanipedia Household & Domestic North America 10.2
26 Corona Alcoholic Drinks North America 10.2
28 Braintree Financial Services North America 10.0
29 24 Hour Fitness Leisure & Entertainment North America 8.5
29 Chipotle Retail North America 8.5
29 Colonial Williamsburg Travel, Transport & Tourism North America 8.5
29 Daily Action Government & Not-for-profit North America 8.5
29 Mozilla Firefox Technology & Electronics North America 8.5
29 Plum Organics Food North America 8.5
29 TD Ameritrade Financial Services North America 8.5
29 The Cosmopolitan of Las Vegas Travel & Tourism North America 8.5
29 The Gatorade Company Soft Drinks North America 8.5
38 AXE Toiletries & Cosmetics North America 8.2
38 Dentyne Ice Food North America 8.2
38 Grupo Q Automotive North America 8.2
38 Rexona Toiletries & Cosmetics North America 8.2
42 Beats by Dr Dre Leisure & Entertainment North America 5.0
42 CA Technologies Technology & Electronics North America 5.0
42 Coca-Cola Soft Drinks North America 5.0
42 Pirates of The Caribbean 5 Media & Publishing North America 5.0
42 Sync My Lights Technology & Electronics North America 5.0
47 ESPN Leisure & Entertainment North America 4.3
47 Goodwill Government & Not-for-profit North America 4.3
47 The Ad Council Government & Not-for-profit North America 4.3
50 Banco Supervielle Financial Services North America 4.1
50 DirecTV Media & Publishing North America 4.1
50 Fruco Food North America 4.1
50 Knorr Food North America 4.1
50 Latam Airlines Travel, Transport & Tourism North America 4.1
50 Mastercard Financial Services North America 4.1
50 Pernod Ricard Alcoholic Drinks North America 4.1
50 Samsing Galaxy A Telecoms North America 4.1