Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
Rank | Brand | Industry | Region | Points |
---|---|---|---|---|
1 | Nike | Apparel & Accessories | Global | 201.7 |
2 | Lipton | Soft Drinks | Global | 179.0 |
3 | Knorr | Food | Global | 162.3 |
4 | Colgate | Toiletries & Cosmetics | Global | 151.4 |
5 | Yasmin | Pharma & Healthcare | Global | 143.9 |
6 | McDonald's | Retail | Global | 131.2 |
7 | AXE | Toiletries & Cosmetics | Global | 129.1 |
7 | Pizza Hut | Retail | Global | 129.1 |
8 | Coca-Cola | Soft Drinks | Global | 118.1 |
9 | Shell | Business & Industrial | Global | 113.1 |
10 | Yapi Kredi | Financial Services | Global | 111.3 |
11 | Alcoholics Anonymous | Government & Not-for-profit | Global | 110.8 |
12 | Samsung | Technology & Electronics | Global | 110.4 |
13 | Close up | Toiletries & Cosmetics | Global | 105.2 |
14 | Warner Bros. | Media & Publishing | Global | 101.5 |
15 | Shoprite | Retail | Global | 100.6 |
16 | Dove | Toiletries & Cosmetics | Global | 96.5 |
17 | Doritos | Food | Global | 93.9 |
18 | Fiat | Automotive | Global | 92.8 |
19 | Linksys | Technology & Electronics | Global | 92.7 |
20 | Maybelline | Toiletries & Cosmetics | Global | 90.0 |
21 | Clear | Toiletries & Cosmetics | Global | 89.9 |
22 | Signal | Toiletries & Cosmetics | Global | 88.1 |
23 | L’Oréal | Toiletries & Cosmetics | Global | 83.9 |
24 | KFC | Retail | Global | 83.3 |
25 | Amarula | Alcoholic Drinks | Global | 82.8 |
25 | Garanti Bankası | Financial Services | Global | 82.8 |
27 | Pond's | Toiletries & Cosmetics | Global | 82.3 |
28 | Vodafone | Telecoms | Global | 82.0 |
29 | Marriott International | Travel, Transport & Tourism | Global | 80.0 |
30 | Mirinda | Soft Drinks | Global | 79.7 |
31 | Turkcell | Telecoms | Global | 73.7 |
32 | Zubizu | Media & Publishing | Global | 73.5 |
33 | Dunkin' Donuts | Retail | Global | 72.7 |
34 | Friso | Food | Global | 71.9 |
35 | Pirates of The Caribbean 5 | Media & Publishing | Global | 71.6 |
36 | Government Employee Medical Scheme (GEMS) | Government & Not-for-profit | Global | 70.0 |
37 | Business & Industrial | Global | 68.4 | |
38 | T-Mobile | Telecoms | Global | 67.7 |
39 | AXA | Financial Services | Global | 66.9 |
40 | Samsung Galaxy S8 | Telecoms | Global | 64.1 |
41 | Instituto AzMina | Government & Not-for-profit | Global | 63.9 |
42 | Mastercard | Financial Services | Global | 61.2 |
43 | Samsing Galaxy A | Telecoms | Global | 59.3 |
44 | Diageo | Alcoholic Drinks | Global | 58.3 |
45 | Süt | Soft Drinks | Global | 57.2 |
46 | Cadbury | Food | Global | 56.6 |
47 | LUX | Toiletries & Cosmetics | Global | 56.5 |
48 | Ariel | Household & Domestic | Global | 53.7 |
49 | Samsung Gear S3 | Technology & Electronics | Global | 53.5 |
50 | Puerto Rico State Election Commission | Government & Not-for-profit | Global | 53.0 |
51 | Procter & Gamble | Toiletries & Cosmetics | Global | 52.4 |
52 | Pepsi | Soft Drinks | Global | 50.8 |
53 | Unilever uGive | Government & Not-for-profit | Global | 50.7 |
54 | Nescafé | Soft Drinks | Global | 49.4 |
55 | Vietnam Prosperity Finance Limited Company (FE CREDIT) | Financial Services | Global | 49.2 |
56 | Godrej | Business & Industrial | Global | 48.9 |
57 | Telkomsel | Telecoms | Global | 48.4 |
58 | Castrol | Automotive | Global | 48.3 |
59 | Durex | Pharmaceutical & Health | Global | 48.2 |
59 | Ford | Automotive | Global | 48.2 |
61 | Softlogic Life | Financial Services | Global | 46.3 |
62 | Burger King | Retail | Global | 45.7 |
63 | Super Dancer | Leisure & Entertainment | Global | 44.9 |
64 | Rede de Justiça | Government & Not-for-profit | Global | 44.5 |
65 | Arçelik | Household & Domestic | Global | 44.4 |
66 | Neutrogena | Toiletries & Cosmetics | Global | 43.9 |
67 | Subway France | Retail | Global | 42.7 |
67 | The KIND Foundation | Food | Global | 42.7 |
69 | Akbank | Financial Services | Global | 41.1 |
69 | Educo | Government & Not-for-profit | Global | 41.1 |
71 | Milo | Soft Drinks | Global | 40.7 |
72 | Dettol | Household & Domestic | Global | 40.5 |
72 | Gordon's | Alcoholic Drinks | Global | 40.5 |
72 | Pedigree | Household & Domestic | Global | 40.5 |
72 | Saavn | Media & Publishing | Global | 40.5 |
72 | Watch Dogs | Leisure & Entertainment | Global | 40.5 |
77 | Huawei | Technology & Electronics | Global | 40.4 |
77 | Lifebuoy | Toiletries & Cosmetics | Global | 40.4 |
79 | Biscolata | Food | Global | 40.1 |
79 | FOX Entertainment | Media & Publishing | Global | 40.1 |
79 | info4africa | Government & Not-for-profit | Global | 40.1 |
79 | Maximum Mobil | Financial Services | Global | 40.1 |
79 | Migros | Retail | Global | 40.1 |
79 | mytaxi | Media & Publishing | Global | 40.1 |
85 | Pegasus Airlines | Travel, Transport & Tourism | Global | 37.6 |
86 | Cornetto | Food | Global | 37.2 |
87 | YoMost | Soft Drinks | Global | 36.8 |
88 | SulAmérica | Financial Services | Global | 36.7 |
89 | Mahindra & Mahindra | Automotive | Global | 36.4 |
90 | IKEA | Retail | Global | 36.3 |
91 | Foxtel | Media & Publishing | Global | 35.1 |
92 | Despicable Me 3 | Media & Publishing | Global | 32.6 |
92 | Elevit | Pharma & Healthcare | Global | 32.6 |
94 | OMO | Household & Domestic | Global | 32.4 |
94 | Persil | Household & Domestic | Global | 32.4 |
96 | Rexona | Toiletries & Cosmetics | Global | 32.3 |
97 | 7UP | Soft Drinks | Global | 32.1 |
97 | Grab | Media & Publishing | Global | 32.1 |
97 | Magnum | Food | Global | 32.1 |
97 | Samsung Galaxy J7 Pro | Telecoms | Global | 32.1 |
101 | Festival Republic | Leisure & Entertainment | Global | 30.5 |
102 | Manulife (International) Limited | Financial Services | Global | 30.0 |
103 | Blink | Government & Not-for-profit | Global | 29.9 |
104 | Iodex | Toiletries & Cosmetics | Global | 28.7 |
105 | TIM Beta | Telecoms | Global | 28.6 |
106 | Mountain Dew | Soft Drinks | Global | 28.3 |
107 | Pantene | Toiletries & Cosmetics | Global | 28.2 |
108 | Watsons Malaysia | Retail | Global | 26.3 |
109 | California Fitness & Yoga Centre | Leisure & Entertainment | Global | 25.6 |
109 | The Muse, Ladies Get Paid, PayScale, Reply.ai | Government & Not-for-profit | Global | 25.6 |
109 | The Patrón Spirits Company | Alcoholic Beverages | Global | 25.6 |
112 | Peugeot | Automotive | Global | 25.3 |
113 | Dunlop Tyres | Automotive | Global | 25.1 |
114 | Enerjisa | Business & Industrial | Global | 24.6 |
115 | adidas | Clothing | Global | 24.3 |
115 | Boost | Pharmaceutical & Health | Global | 24.3 |
115 | Hungama Digital Media Entertainment Pvt Ltd. | Media & Publishing | Global | 24.3 |
115 | Vimto | Soft Drinks | Global | 24.3 |
119 | Royco | Food | Global | 24.2 |
120 | League of Legends | Leisure & Entertainment | Global | 24.1 |
120 | Teads | Business & Industrial | Global | 24.1 |
122 | Chocopie | Food | Global | 24.0 |
123 | Johnnie Walker | Alcoholic Drinks | Global | 22.4 |
124 | Beats by Dr Dre | Leisure & Entertainment | Global | 22.1 |
125 | LYKE | Media & Publishing | Global | 20.9 |
126 | Aditya Birla Group | Business & Industrial | Global | 20.6 |
126 | McDowell's No.1 | Alcoholic Drinks | Global | 20.6 |
128 | Bank Central Asia | Financial Services | Global | 20.5 |
129 | FrieslandCampina | Food | Global | 20.4 |
130 | BTPN Jenius | Financial Services | Global | 20.2 |
130 | Good Knight | Household & Domestic | Global | 20.2 |
132 | CNA | Retail | Global | 20.1 |
133 | P/S | Toiletries & Cosmetics | Global | 20.0 |
133 | Reply.ai | Technology & Electronics | Global | 20.0 |
135 | ABSOLUT | Alcoholic Drinks | Global | 18.4 |
135 | Vivo | Telecoms | Global | 18.4 |
137 | Alliance Data | Financial Services | Global | 17.1 |
137 | AT&T | Telecoms | Global | 17.1 |
137 | Coors Light | Alcoholic Drinks | Global | 17.1 |
137 | KIA | Automotive | Global | 17.1 |
137 | Moana | Media & Publishing | Global | 17.1 |
142 | Boxer Superstores | Retail | Global | 16.6 |
142 | SA Home Loans | Financial Services | Global | 16.6 |
144 | 5Star | Food | Global | 16.3 |
144 | Arcos Dorados | Retail | Global | 16.3 |
144 | Mordisko | Food | Global | 16.3 |
147 | JSW Sports | Leisure & Entertainment | Global | 16.2 |
147 | Maruti Suzuki | Automotive | Global | 16.2 |
147 | Star Plus | Media & Publishing | Global | 16.2 |
150 | APUS | Technology & Electronics | Global | 16.1 |
150 | Meliá Hotels International | Travel, Transport & Tourism | Global | 16.1 |
150 | Scottex | Household & Domestic | Global | 16.1 |
150 | Universal Pictures | Media & Publishing | Global | 16.1 |
154 | Avis | Automotive | Global | 16.0 |
154 | Oxalis Adventure | Travel, Transport & Tourism | Global | 16.0 |
154 | Shield | Toiletries & Cosmetics | Global | 16.0 |
157 | InterContinental Hotels | Travel, Transport & Tourism | Global | 13.5 |
157 | Kozy Shack | Food | Global | 13.5 |
159 | Zwitsal | Toiletries & Cosmetics | Global | 13.1 |
160 | Avianca | Travel, Transport & Tourism | Global | 13.0 |
160 | Surf | Household & Domestic | Global | 13.0 |
162 | Kotak Mahindra Bank | Financial Services | Global | 12.8 |
162 | matcha LOVE | Soft Drinks | Global | 12.8 |
164 | Royal Challenger Sports Private Limited | Leisure & Entertainment | Global | 12.5 |
165 | ZALORA | Retail | Global | 12.4 |
166 | Huawei P10 | Technology & Electronics | Global | 12.3 |
166 | Panadol | Pharmaceutical & Health | Global | 12.3 |
168 | Easy Taxi | Media & Publishing | Global | 12.2 |
168 | La Comer | Retail | Global | 12.2 |
168 | Vigor | Food | Global | 12.2 |
171 | Bharti Airtel | Telecoms | Global | 12.1 |
171 | Mizone | Soft Drinks | Global | 12.1 |
171 | Permata Bank | Financial Services | Global | 12.1 |
174 | ABSA Bank | Financial Services | Global | 12.0 |
174 | IşCep | Financial Services | Global | 12.0 |
174 | Revive | Soft Drinks | Global | 12.0 |
177 | Buscapé | Retail | Global | 10.2 |
177 | Cleanipedia | Household & Domestic | Global | 10.2 |
177 | Corona | Alcoholic Drinks | Global | 10.2 |
180 | Braintree | Financial Services | Global | 10.0 |
180 | Fundación Banco de Bosques | Government & Not-for-profit | Global | 10.0 |
182 | Unilever Food Solutions | Food | Global | 9.3 |
183 | Aquafina | Soft Drinks | Global | 9.0 |
184 | Chevrolet | Automotive | Global | 8.8 |
184 | Horlicks | Soft Drinks | Global | 8.8 |
184 | Liva | Media & Publishing | Global | 8.8 |
187 | 24 Hour Fitness | Leisure & Entertainment | Global | 8.5 |
187 | Chipotle | Retail | Global | 8.5 |
187 | Colonial Williamsburg | Travel, Transport & Tourism | Global | 8.5 |
187 | Coronado Brewing Company | Alcoholic Beverages | Global | 8.5 |
187 | Daily Action | Government & Not-for-profit | Global | 8.5 |
187 | Excedrin | Healthcare & Pharma | Global | 8.5 |
187 | Mozilla Firefox | Technology & Electronics | Global | 8.5 |
187 | NicoDerm CQ | Healthcare & Pharma | Global | 8.5 |
187 | PETA | Government & Not-for-profit | Global | 8.5 |
187 | Plum Organics | Food | Global | 8.5 |
187 | TD Ameritrade | Financial Services | Global | 8.5 |
187 | The Cosmopolitan of Las Vegas | Travel & Tourism | Global | 8.5 |
187 | The Gatorade Company | Soft Drinks | Global | 8.5 |
187 | truTV | Media & Publishing | Global | 8.5 |
201 | HSBC | Financial Services | Global | 8.4 |
202 | Microsoft | Technology & Electronics | Global | 8.3 |
203 | Bossa in Blue by Johnnie Walker | Alcoholic Drinks | Global | 8.2 |
203 | Dentyne Ice | Food | Global | 8.2 |
203 | Faixa Azul | Food | Global | 8.2 |
203 | Grupo Q | Automotive | Global | 8.2 |
203 | istock | Media & Publishing | Global | 8.2 |
203 | Jeep | Automotive | Global | 8.2 |
203 | Original Bank | Financial Services | Global | 8.2 |
203 | Volkswagen | Automotive | Global | 8.2 |
203 | Woman Interrupted | Government & Not-for-profit | Global | 8.2 |
212 | Benadryl | Pharmaceutical & Health | Global | 8.1 |
212 | Hewlett Packcard | Technology & Electronics | Global | 8.1 |
212 | Jamie's Italian | Retail | Global | 8.1 |
212 | Nutrilon | Food | Global | 8.1 |
212 | Renault | Automotive | Global | 8.1 |
212 | Sprite | Soft Drinks | Global | 8.1 |
212 | Timberland | Clothing | Global | 8.1 |
212 | Wall's Heartbrand Pemilan | Food | Global | 8.1 |
220 | Ben&Jerry’s | Food | Global | 8.0 |
220 | Chin-Su | Food | Global | 8.0 |
220 | Comfort | Household & Domestic | Global | 8.0 |
220 | Denizbank | Financial Services | Global | 8.0 |
220 | Movistar | Telecoms | Global | 8.0 |
220 | Stimorol | Food | Global | 8.0 |
220 | Tanqueray | Alcoholic Drinks | Global | 8.0 |
227 | CA Technologies | Technology & Electronics | Global | 5.0 |
227 | Levi's | Apparel & Accessories | Global | 5.0 |
227 | Sync My Lights | Technology & Electronics | Global | 5.0 |
230 | Gap | Retail | Global | 4.4 |
230 | HomeAway | Travel, Transport & Tourism | Global | 4.4 |
230 | Lady's Choice | Food | Global | 4.4 |
230 | Legoland | Leisure & Entertainment | Global | 4.4 |
230 | Nissan Almera | Automotive | Global | 4.4 |
230 | Starwood Hotels (now Marriott) | Travel, Transport & Tourism | Global | 4.4 |
230 | Sunsilk | Toiletries & Cosmetics | Global | 4.4 |
230 | Tawan | Food | Global | 4.4 |
230 | Uber | Travel, Transport & Tourism | Global | 4.4 |
230 | Wall's Paddle Pop | Food | Global | 4.4 |
230 | WildAid | Government & Not-for-profit | Global | 4.4 |
241 | Chiquita Banana | Food | Global | 4.3 |
241 | Citi | Financial Services | Global | 4.3 |
241 | ESPN | Leisure & Entertainment | Global | 4.3 |
241 | Givenchy | Clothing | Global | 4.3 |
241 | Go! Go! Smart Friends Enchanted Princess Palace | Leisure & Entertainment | Global | 4.3 |
241 | Goodwill | Government & Not-for-profit | Global | 4.3 |
241 | Hansa Pilsner | Alcoholic Beverages | Global | 4.3 |
241 | Jaguar Land Rover | Automotive | Global | 4.3 |
241 | Las Vegas Convention and Visitors Authority | LVCVA | Travel, Transport & Tourism | Global | 4.3 |
241 | Leroy Merlin | Retail | Global | 4.3 |
241 | Miladys | Retail | Global | 4.3 |
241 | The Ad Council | Government & Not-for-profit | Global | 4.3 |
241 | The Weather Company | USA | Global | 4.3 |
254 | Banco Supervielle | Financial Services | Global | 4.1 |
254 | DirecTV | Media & Publishing | Global | 4.1 |
254 | Fruco | Food | Global | 4.1 |
254 | Latam Airlines | Travel, Transport & Tourism | Global | 4.1 |
254 | Pernod Ricard | Alcoholic Drinks | Global | 4.1 |
254 | Trident | Food | Global | 4.1 |
260 | Audi | Automotive | Global | 4.0 |
260 | Bingo! | Food | Global | 4.0 |
260 | Birla Sunlife Mutual Funds | Financial Services | Global | 4.0 |
260 | Cheetos | Food | Global | 4.0 |
260 | Club Mahindra | Travel, Transport & Tourism | Global | 4.0 |
260 | Doctor Who | Media & Publishing | Global | 4.0 |
260 | FWD Vietnam | Financial Services | Global | 4.0 |
260 | Happydent | Food | Global | 4.0 |
260 | Heineken | Alcoholic Drinks | Global | 4.0 |
260 | Idea Cellular Ltd. | Telecoms | Global | 4.0 |
260 | Nissan GT-R | Automotive | Global | 4.0 |
260 | OLX | Retail | Global | 4.0 |
260 | OMO | Toiletries & Cosmetics | Global | 4.0 |
260 | PepsiCo | Soft Drinks | Global | 4.0 |
260 | Pepsodent | Toiletries & Cosmetics | Global | 4.0 |
260 | Romano | Toiletries & Cosmetics | Global | 4.0 |
260 | Sensodyne | Toiletries & Cosmetics | Global | 4.0 |
260 | Tan Hiep Phat | Soft Drinks | Global | 4.0 |
260 | Unilever | Toiletries & Cosmetics | Global | 4.0 |