Overview | MMA Global

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Brands - Global 2017

Rank Brand Industry Region Points
1 Nike Apparel & Accessories Global 201.7
2 Lipton Soft Drinks Global 179.0
3 Knorr Food Global 162.3
4 Colgate Toiletries & Cosmetics Global 151.4
5 Yasmin Pharma & Healthcare Global 143.9
6 McDonald's Retail Global 131.2
7 AXE Toiletries & Cosmetics Global 129.1
7 Pizza Hut Retail Global 129.1
8 Coca-Cola Soft Drinks Global 118.1
9 Shell Business & Industrial Global 113.1
10 Yapi Kredi Financial Services Global 111.3
11 Alcoholics Anonymous Government & Not-for-profit Global 110.8
12 Samsung Technology & Electronics Global 110.4
13 Close up Toiletries & Cosmetics Global 105.2
14 Warner Bros. Media & Publishing Global 101.5
15 Shoprite Retail Global 100.6
16 Dove Toiletries & Cosmetics Global 96.5
17 Doritos Food Global 93.9
18 Fiat Automotive Global 92.8
19 Linksys Technology & Electronics Global 92.7
20 Maybelline Toiletries & Cosmetics Global 90.0
21 Clear Toiletries & Cosmetics Global 89.9
22 Signal Toiletries & Cosmetics Global 88.1
23 L’Oréal Toiletries & Cosmetics Global 83.9
24 KFC Retail Global 83.3
25 Amarula Alcoholic Drinks Global 82.8
25 Garanti Bankası Financial Services Global 82.8
27 Pond's Toiletries & Cosmetics Global 82.3
28 Vodafone Telecoms Global 82.0
29 Marriott International Travel, Transport & Tourism Global 80.0
30 Mirinda Soft Drinks Global 79.7
31 Turkcell Telecoms Global 73.7
32 Zubizu Media & Publishing Global 73.5
33 Dunkin' Donuts Retail Global 72.7
34 Friso Food Global 71.9
35 Pirates of The Caribbean 5 Media & Publishing Global 71.6
36 Government Employee Medical Scheme (GEMS) Government & Not-for-profit Global 70.0
37 Google Business & Industrial Global 68.4
38 T-Mobile Telecoms Global 67.7
39 AXA Financial Services Global 66.9
40 Samsung Galaxy S8 Telecoms Global 64.1
41 Instituto AzMina Government & Not-for-profit Global 63.9
42 Mastercard Financial Services Global 61.2
43 Samsing Galaxy A Telecoms Global 59.3
44 Diageo Alcoholic Drinks Global 58.3
45 Süt Soft Drinks Global 57.2
46 Cadbury Food Global 56.6
47 LUX Toiletries & Cosmetics Global 56.5
48 Ariel Household & Domestic Global 53.7
49 Samsung Gear S3 Technology & Electronics Global 53.5
50 Puerto Rico State Election Commission Government & Not-for-profit Global 53.0
51 Procter & Gamble Toiletries & Cosmetics Global 52.4
52 Pepsi Soft Drinks Global 50.8
53 Unilever uGive Government & Not-for-profit Global 50.7
54 Nescafé Soft Drinks Global 49.4
55 Vietnam Prosperity Finance Limited Company (FE CREDIT) Financial Services Global 49.2
56 Godrej Business & Industrial Global 48.9
57 Telkomsel Telecoms Global 48.4
58 Castrol Automotive Global 48.3
59 Durex Pharmaceutical & Health Global 48.2
59 Ford Automotive Global 48.2
61 Softlogic Life Financial Services Global 46.3
62 Burger King Retail Global 45.7
63 Super Dancer Leisure & Entertainment Global 44.9
64 Rede de Justiça Government & Not-for-profit Global 44.5
65 Arçelik Household & Domestic Global 44.4
66 Neutrogena Toiletries & Cosmetics Global 43.9
67 Subway France Retail Global 42.7
67 The KIND Foundation Food Global 42.7
69 Akbank Financial Services Global 41.1
69 Educo Government & Not-for-profit Global 41.1
71 Milo Soft Drinks Global 40.7
72 Dettol Household & Domestic Global 40.5
72 Gordon's Alcoholic Drinks Global 40.5
72 Pedigree Household & Domestic Global 40.5
72 Saavn Media & Publishing Global 40.5
72 Watch Dogs Leisure & Entertainment Global 40.5
77 Huawei Technology & Electronics Global 40.4
77 Lifebuoy Toiletries & Cosmetics Global 40.4
79 Biscolata Food Global 40.1
79 FOX Entertainment Media & Publishing Global 40.1
79 info4africa Government & Not-for-profit Global 40.1
79 Maximum Mobil Financial Services Global 40.1
79 Migros Retail Global 40.1
79 mytaxi Media & Publishing Global 40.1
85 Pegasus Airlines Travel, Transport & Tourism Global 37.6
86 Cornetto Food Global 37.2
87 YoMost Soft Drinks Global 36.8
88 SulAmérica Financial Services Global 36.7
89 Mahindra & Mahindra Automotive Global 36.4
90 IKEA Retail Global 36.3
91 Foxtel Media & Publishing Global 35.1
92 Despicable Me 3 Media & Publishing Global 32.6
92 Elevit Pharma & Healthcare Global 32.6
94 OMO Household & Domestic Global 32.4
94 Persil Household & Domestic Global 32.4
96 Rexona Toiletries & Cosmetics Global 32.3
97 7UP Soft Drinks Global 32.1
97 Grab Media & Publishing Global 32.1
97 Magnum Food Global 32.1
97 Samsung Galaxy J7 Pro Telecoms Global 32.1
101 Festival Republic Leisure & Entertainment Global 30.5
102 Manulife (International) Limited Financial Services Global 30.0
103 Blink Government & Not-for-profit Global 29.9
104 Iodex Toiletries & Cosmetics Global 28.7
105 TIM Beta Telecoms Global 28.6
106 Mountain Dew Soft Drinks Global 28.3
107 Pantene Toiletries & Cosmetics Global 28.2
108 Watsons Malaysia Retail Global 26.3
109 California Fitness & Yoga Centre Leisure & Entertainment Global 25.6
109 The Muse, Ladies Get Paid, PayScale, Reply.ai Government & Not-for-profit Global 25.6
109 The Patrón Spirits Company Alcoholic Beverages Global 25.6
112 Peugeot Automotive Global 25.3
113 Dunlop Tyres Automotive Global 25.1
114 Enerjisa Business & Industrial Global 24.6
115 adidas Clothing Global 24.3
115 Boost Pharmaceutical & Health Global 24.3
115 Hungama Digital Media Entertainment Pvt Ltd. Media & Publishing Global 24.3
115 Vimto Soft Drinks Global 24.3
119 Royco Food Global 24.2
120 League of Legends Leisure & Entertainment Global 24.1
120 Teads Business & Industrial Global 24.1
122 Chocopie Food Global 24.0
123 Johnnie Walker Alcoholic Drinks Global 22.4
124 Beats by Dr Dre Leisure & Entertainment Global 22.1
125 LYKE Media & Publishing Global 20.9
126 Aditya Birla Group Business & Industrial Global 20.6
126 McDowell's No.1 Alcoholic Drinks Global 20.6
128 Bank Central Asia Financial Services Global 20.5
129 FrieslandCampina Food Global 20.4
130 BTPN Jenius Financial Services Global 20.2
130 Good Knight Household & Domestic Global 20.2
132 CNA Retail Global 20.1
133 P/S Toiletries & Cosmetics Global 20.0
133 Reply.ai Technology & Electronics Global 20.0
135 ABSOLUT Alcoholic Drinks Global 18.4
135 Vivo Telecoms Global 18.4
137 Alliance Data Financial Services Global 17.1
137 AT&T Telecoms Global 17.1
137 Coors Light Alcoholic Drinks Global 17.1
137 KIA Automotive Global 17.1
137 Moana Media & Publishing Global 17.1
142 Boxer Superstores Retail Global 16.6
142 SA Home Loans Financial Services Global 16.6
144 5Star Food Global 16.3
144 Arcos Dorados Retail Global 16.3
144 Mordisko Food Global 16.3
147 JSW Sports Leisure & Entertainment Global 16.2
147 Maruti Suzuki Automotive Global 16.2
147 Star Plus Media & Publishing Global 16.2
150 APUS Technology & Electronics Global 16.1
150 Meliá Hotels International Travel, Transport & Tourism Global 16.1
150 Scottex Household & Domestic Global 16.1
150 Universal Pictures Media & Publishing Global 16.1
154 Avis Automotive Global 16.0
154 Oxalis Adventure Travel, Transport & Tourism Global 16.0
154 Shield Toiletries & Cosmetics Global 16.0
157 InterContinental Hotels Travel, Transport & Tourism Global 13.5
157 Kozy Shack Food Global 13.5
159 Zwitsal Toiletries & Cosmetics Global 13.1
160 Avianca Travel, Transport & Tourism Global 13.0
160 Surf Household & Domestic Global 13.0
162 Kotak Mahindra Bank Financial Services Global 12.8
162 matcha LOVE Soft Drinks Global 12.8
164 Royal Challenger Sports Private Limited Leisure & Entertainment Global 12.5
165 ZALORA Retail Global 12.4
166 Huawei P10 Technology & Electronics Global 12.3
166 Panadol Pharmaceutical & Health Global 12.3
168 Easy Taxi Media & Publishing Global 12.2
168 La Comer Retail Global 12.2
168 Vigor Food Global 12.2
171 Bharti Airtel Telecoms Global 12.1
171 Mizone Soft Drinks Global 12.1
171 Permata Bank Financial Services Global 12.1
174 ABSA Bank Financial Services Global 12.0
174 IşCep Financial Services Global 12.0
174 Revive Soft Drinks Global 12.0
177 Buscapé Retail Global 10.2
177 Cleanipedia Household & Domestic Global 10.2
177 Corona Alcoholic Drinks Global 10.2
180 Braintree Financial Services Global 10.0
180 Fundación Banco de Bosques Government & Not-for-profit Global 10.0
182 Unilever Food Solutions Food Global 9.3
183 Aquafina Soft Drinks Global 9.0
184 Chevrolet Automotive Global 8.8
184 Horlicks Soft Drinks Global 8.8
184 Liva Media & Publishing Global 8.8
187 24 Hour Fitness Leisure & Entertainment Global 8.5
187 Chipotle Retail Global 8.5
187 Colonial Williamsburg Travel, Transport & Tourism Global 8.5
187 Coronado Brewing Company Alcoholic Beverages Global 8.5
187 Daily Action Government & Not-for-profit Global 8.5
187 Excedrin Healthcare & Pharma Global 8.5
187 Mozilla Firefox Technology & Electronics Global 8.5
187 NicoDerm CQ Healthcare & Pharma Global 8.5
187 PETA Government & Not-for-profit Global 8.5
187 Plum Organics Food Global 8.5
187 TD Ameritrade Financial Services Global 8.5
187 The Cosmopolitan of Las Vegas Travel & Tourism Global 8.5
187 The Gatorade Company Soft Drinks Global 8.5
187 truTV Media & Publishing Global 8.5
201 HSBC Financial Services Global 8.4
202 Microsoft Technology & Electronics Global 8.3
203 Bossa in Blue by Johnnie Walker Alcoholic Drinks Global 8.2
203 Dentyne Ice Food Global 8.2
203 Faixa Azul Food Global 8.2
203 Grupo Q Automotive Global 8.2
203 istock Media & Publishing Global 8.2
203 Jeep Automotive Global 8.2
203 Original Bank Financial Services Global 8.2
203 Volkswagen Automotive Global 8.2
203 Woman Interrupted Government & Not-for-profit Global 8.2
212 Benadryl Pharmaceutical & Health Global 8.1
212 Hewlett Packcard Technology & Electronics Global 8.1
212 Jamie's Italian Retail Global 8.1
212 Nutrilon Food Global 8.1
212 Renault Automotive Global 8.1
212 Sprite Soft Drinks Global 8.1
212 Timberland Clothing Global 8.1
212 Wall's Heartbrand Pemilan Food Global 8.1
220 Ben&Jerry’s Food Global 8.0
220 Chin-Su Food Global 8.0
220 Comfort Household & Domestic Global 8.0
220 Denizbank Financial Services Global 8.0
220 Movistar Telecoms Global 8.0
220 Stimorol Food Global 8.0
220 Tanqueray Alcoholic Drinks Global 8.0
227 CA Technologies Technology & Electronics Global 5.0
227 Levi's Apparel & Accessories Global 5.0
227 Sync My Lights Technology & Electronics Global 5.0
230 Gap Retail Global 4.4
230 HomeAway Travel, Transport & Tourism Global 4.4
230 Lady's Choice Food Global 4.4
230 Legoland Leisure & Entertainment Global 4.4
230 Nissan Almera Automotive Global 4.4
230 Starwood Hotels (now Marriott) Travel, Transport & Tourism Global 4.4
230 Sunsilk Toiletries & Cosmetics Global 4.4
230 Tawan Food Global 4.4
230 Uber Travel, Transport & Tourism Global 4.4
230 Wall's Paddle Pop Food Global 4.4
230 WildAid Government & Not-for-profit Global 4.4
241 Chiquita Banana Food Global 4.3
241 Citi Financial Services Global 4.3
241 ESPN Leisure & Entertainment Global 4.3
241 Givenchy Clothing Global 4.3
241 Go! Go! Smart Friends Enchanted Princess Palace Leisure & Entertainment Global 4.3
241 Goodwill Government & Not-for-profit Global 4.3
241 Hansa Pilsner Alcoholic Beverages Global 4.3
241 Jaguar Land Rover Automotive Global 4.3
241 Las Vegas Convention and Visitors Authority | LVCVA Travel, Transport & Tourism Global 4.3
241 Leroy Merlin Retail Global 4.3
241 Miladys Retail Global 4.3
241 The Ad Council Government & Not-for-profit Global 4.3
241 The Weather Company USA Global 4.3
254 Banco Supervielle Financial Services Global 4.1
254 DirecTV Media & Publishing Global 4.1
254 Fruco Food Global 4.1
254 Latam Airlines Travel, Transport & Tourism Global 4.1
254 Pernod Ricard Alcoholic Drinks Global 4.1
254 Trident Food Global 4.1
260 Audi Automotive Global 4.0
260 Bingo! Food Global 4.0
260 Birla Sunlife Mutual Funds Financial Services Global 4.0
260 Cheetos Food Global 4.0
260 Club Mahindra Travel, Transport & Tourism Global 4.0
260 Doctor Who Media & Publishing Global 4.0
260 FWD Vietnam Financial Services Global 4.0
260 Happydent Food Global 4.0
260 Heineken Alcoholic Drinks Global 4.0
260 Idea Cellular Ltd. Telecoms Global 4.0
260 Nissan GT-R Automotive Global 4.0
260 OLX Retail Global 4.0
260 OMO Toiletries & Cosmetics Global 4.0
260 PepsiCo Soft Drinks Global 4.0
260 Pepsodent Toiletries & Cosmetics Global 4.0
260 Romano Toiletries & Cosmetics Global 4.0
260 Sensodyne Toiletries & Cosmetics Global 4.0
260 Tan Hiep Phat Soft Drinks Global 4.0
260 Unilever Toiletries & Cosmetics Global 4.0