Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Location | Region | Points |
|---|---|---|---|---|
| 1 | Unilever | Netherlands/UK | Europe | 1402.7 |
| 2 | Bayer | Germany | Europe | 176.4 |
| 3 | L’Oréal | France | Europe | 173.9 |
| 4 | Diageo | UK | Europe | 158.0 |
| 5 | FrieslandCampina | Netherlands | Europe | 129.2 |
| 6 | Royal Dutch Shell | Netherlands | Europe | 113.1 |
| 7 | Alcoholics Anonymous | UK | Europe | 110.8 |
| 8 | Fiat Chrysler Automobiles | UK | Europe | 100.9 |
| 9 | GlaxoSmithKline | UK | Europe | 95.2 |
| 10 | Tofas Turk Otomobil Fab. A.S. | Turkey | Europe | 92.8 |
| 11 | Nestlé | Switzerland | Europe | 90.0 |
| 12 | Reckitt Benckiser | UK | Europe | 88.7 |
| 13 | Garanti Bankası | Turkey | Europe | 82.8 |
| 14 | Vodafone | UK | Europe | 82.0 |
| 15 | KOC Finansal Hizmetler A.S | Turkey | Europe | 77.2 |
| 16 | Turkcell | Turkey | Europe | 73.7 |
| 17 | Zubizu | Turkey | Europe | 73.5 |
| 18 | Türkiye İş Bankası A.Ş. | Turkey | Europe | 72.2 |
| 19 | Deutsche Telekom | Germany | Europe | 67.7 |
| 20 | AXA | France | Europe | 66.9 |
| 21 | Sütaş Group | Turkey | Europe | 57.2 |
| 22 | BP | UK | Europe | 48.3 |
| 23 | KOC Holding AS | Turkey | Europe | 44.4 |
| 24 | Akbank | Turkey | Europe | 41.1 |
| 24 | Educo | Spain | Europe | 41.1 |
| 26 | Ubisoft | France | Europe | 40.5 |
| 27 | Ford Otosan | Turkey | Europe | 40.1 |
| 27 | Intelligent Apps GmbH | Germany | Europe | 40.1 |
| 27 | MH Perakendecilik ve Ticaret A.S | Turkey | Europe | 40.1 |
| 27 | SOLEN | Turkey | Europe | 40.1 |
| 31 | Pegasus Airlines | Turkey | Europe | 37.6 |
| 32 | IKEA | Sweden | Europe | 36.3 |
| 33 | Yapi Kredi | Turkey | Europe | 34.1 |
| 34 | Festival Republic | UK | Europe | 30.5 |
| 35 | Sabanci Group | Turkey | Europe | 24.6 |
| 36 | Adidas | Germany | Europe | 24.3 |
| 36 | Nichols plc | UK | Europe | 24.3 |
| 38 | Pernod-Ricard | France | Europe | 22.4 |
| 39 | Groupe PSA | France | Europe | 21.0 |
| 40 | Danone | France | Europe | 20.2 |
| 41 | Meliá Hotels International | Spain | Europe | 16.1 |
| 42 | Otokoc Otomotiv | Turkey | Europe | 16.0 |
| 43 | InterContinental Hotels Group | UK | Europe | 13.5 |
| 44 | Renault–Nissan–Mitsubishi Alliance | Netherlands | Europe | 12.1 |
| 44 | Standard Chartered Bank | UK | Europe | 12.1 |
| 46 | Barclays | UK | Europe | 12.0 |
| 47 | Volkswagen Group | Germany | Europe | 8.2 |
| 48 | Jamie's Italian | UK | Europe | 8.1 |
| 49 | Sberbank of Russia | Russia | Europe | 8.0 |
| 50 | Merlin Entertainments | UK | Europe | 4.4 |
| 51 | Anheuser-Busch InBev | Belgium | Europe | 4.3 |
| 51 | Givenchy | France | Europe | 4.3 |
| 51 | Leroy Merlin | France | Europe | 4.3 |
| 51 | Peugeot | France | Europe | 4.3 |
| 55 | Audi | Germany | Europe | 4.0 |
| 55 | BBC | UK | Europe | 4.0 |
| 55 | Heineken | Netherlands | Europe | 4.0 |
| 55 | Perfetti Van Melle | Italy | Europe | 4.0 |