Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Google Shopping | Technology & Electronics | Indonesia | 75.3 |
| 2 | Wall's | Food | Indonesia | 74.4 |
| 3 | Presidential Candidate 01: Jokowi-Amin | Non-profit, public sector & education | Indonesia | 71.4 |
| 4 | Coca-Cola | Soft Drinks | Indonesia | 53.2 |
| 5 | Burger King | Retail | Indonesia | 49.6 |
| 6 | Google Duo | Technology & Electronics | Indonesia | 44.4 |
| 7 | Cornetto | Food | Indonesia | 42.0 |
| 8 | Anlene | Soft Drinks | Indonesia | 41.6 |
| 9 | Google Assistant | Technology & Electronics | Indonesia | 40.0 |
| 10 | Shopee | Retail | Indonesia | 32.8 |
| 10 | YouTube Go | Media & Publishing | Indonesia | 32.8 |
| 12 | Wyeth Nutrition | Food | Indonesia | 32.0 |
| 13 | Asian Games | Leisure & Entertainment | Indonesia | 28.4 |
| 14 | Pond's | Toiletries & Cosmetics | Indonesia | 28.0 |
| 15 | Axe | Toiletries & Cosmetics | Indonesia | 20.0 |
| 16 | Bear Brand | Soft Drinks | Indonesia | 16.0 |
| 16 | Dancow FortiGro | Food | Indonesia | 16.0 |
| 16 | Nivea | Toiletries & Cosmetics | Indonesia | 16.0 |
| 16 | OBH Combi | Pharma & Healthcare | Indonesia | 16.0 |
| 16 | Zwitsal Baby Shampoo | Toiletries & Cosmetics | Indonesia | 16.0 |
| 21 | Anmum | Food | Indonesia | 14.4 |
| 22 | Clear | Toiletries & Cosmetics | Indonesia | 12.0 |
| 22 | Fair & Lovely | Toiletries & Cosmetics | Indonesia | 12.0 |
| 22 | Google Search | Technology & Electronics | Indonesia | 12.0 |
| 22 | Grab | Travel, Transport & Tourism | Indonesia | 12.0 |
| 26 | AXA Financial | Financial Services | Indonesia | 8.0 |
| 26 | Bank Mandiri | Financial Services | Indonesia | 8.0 |
| 26 | Closeup | Toiletries & Cosmetics | Indonesia | 8.0 |
| 29 | Auto2000 | Automotive | Indonesia | 4.0 |
| 29 | Benadryl | Pharma & Healthcare | Indonesia | 4.0 |
| 29 | Clear Men | Toiletries & Cosmetics | Indonesia | 4.0 |
| 29 | Emina | Toiletries & Cosmetics | Indonesia | 4.0 |
| 29 | Foxtrot Six - Rapid Eye | Media & Publishing | Indonesia | 4.0 |
| 29 | Google Translate | Technology & Electronics | Indonesia | 4.0 |
| 29 | Kitabisa | Non-profit, public sector & education | Indonesia | 4.0 |
| 29 | Korea Glow | Toiletries & Cosmetics | Indonesia | 4.0 |
| 29 | Levis | Clothing & Accessories | Indonesia | 4.0 |
| 29 | Nameera | Toiletries & Cosmetics | Indonesia | 4.0 |
| 29 | Pepsodent Toothbrush | Toiletries & Cosmetics | Indonesia | 4.0 |
| 29 | PT KapanLagi Youniverse | Media & Publishing | Indonesia | 4.0 |
| 29 | PT XL Axiata Tbk | Telecoms & Utilities | Indonesia | 4.0 |
| 29 | PT. Telekomunikasi | Telecoms & Utilities | Indonesia | 4.0 |
| 29 | Samsung | Technology & Electronics | Indonesia | 4.0 |
| 29 | SariWangi | Soft Drinks | Indonesia | 4.0 |
| 29 | U Mild | Tobacco | Indonesia | 4.0 |
| 29 | Vaseline | Toiletries & Cosmetics | Indonesia | 4.0 |