Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Akbank | Leisure & Entertainment | EMEA | 175.4 |
| 2 | Vodafone | Telecoms & Utilties | EMEA | 165.4 |
| 3 | Turkcell | Telecoms & Utilties | EMEA | 156.9 |
| 4 | Shield | Toiletries & Cosmetics | EMEA | 102.5 |
| 5 | KFC | Retail | EMEA | 93.0 |
| 6 | Doritos | Food | EMEA | 69.9 |
| 6 | Renault Megane Sedan | Automotive | EMEA | 69.9 |
| 8 | BMW | Automotive | EMEA | 68.4 |
| 9 | Knorr | Food | EMEA | 66.7 |
| 10 | Netmarble | Leisure & Entertainment | EMEA | 61.4 |
| 11 | Mercedes-Benz | Automotive | EMEA | 60.4 |
| 12 | Banco Bilbao Vizcaya Argentaria | Financial Services | EMEA | 60.2 |
| 13 | Media & Publishing | EMEA | 60.0 | |
| 14 | Garanti Bank | Financial Services | EMEA | 58.2 |
| 15 | McDonald's | Retail | EMEA | 55.1 |
| 16 | Chivas Regal | Alcoholic Drinks | EMEA | 53.2 |
| 17 | Dimes | Soft Drinks | EMEA | 52.9 |
| 18 | ShopRite | Retail | EMEA | 50.9 |
| 19 | Target Media | Media & Publishing | EMEA | 50.4 |
| 20 | Polo | Food | EMEA | 49.6 |
| 21 | Jif | Household & Domestic | EMEA | 48.9 |
| 22 | Sky Deutschland Fernsehen | Media & Publishing | EMEA | 42.6 |
| 23 | Nescafé | Soft Drinks | EMEA | 41.1 |
| 23 | OMO | Household & Domestic | EMEA | 41.1 |
| 25 | Ford | Automotive | EMEA | 40.4 |
| 25 | Huawei | Technology & Electronics | EMEA | 40.4 |
| 25 | McDonald's | Retail | EMEA | 40.4 |
| 25 | Nescafé | Soft Drinks | EMEA | 40.4 |
| 25 | Pepsi | Soft Drinks | EMEA | 40.4 |
| 30 | Lucozade | Soft Drinks | EMEA | 40.1 |
| 30 | Miller | Alcoholic Drinks | EMEA | 40.1 |
| 30 | Unilever | Toiletries & Cosmetics | EMEA | 40.1 |
| 33 | Pizza Hut | Retail | EMEA | 36.4 |
| 34 | Kia | Automotive | EMEA | 32.6 |
| 34 | Turkish Airlines | Travel, Transport & Tourism | EMEA | 32.6 |
| 36 | CLEAR | Toiletries & Cosmetics | EMEA | 32.3 |
| 37 | Snickers | Food | EMEA | 30.0 |
| 38 | OMO | Household & Domestic | EMEA | 28.8 |
| 39 | Hasbro | Leisure & Entertainment | EMEA | 28.5 |
| 40 | Banabak | Retail | EMEA | 28.1 |
| 40 | Turk Telecom | Telecoms & Utilties | EMEA | 28.1 |
| 42 | Rexona | Toiletries & Cosmetics | EMEA | 24.3 |
| 43 | Closeup | Toiletries & Cosmetics | EMEA | 24.2 |
| 43 | Egyptian Tourism Authority | Travel, Transport & Tourism | EMEA | 24.2 |
| 43 | The Sun | Media & Publishing | EMEA | 24.2 |
| 46 | Surf | Household & Domestic | EMEA | 24.1 |
| 47 | Barbadillo | Alcoholic Drinks | EMEA | 21.6 |
| 48 | Curry's PC World | Retail | EMEA | 21.3 |
| 49 | Pegasus Airlines | Travel, Transport & Tourism | EMEA | 20.8 |
| 50 | Lipton Ice tea | Soft Drinks | EMEA | 20.6 |
| 50 | Sunsilk | Toiletries & Cosmetics | EMEA | 20.6 |
| 52 | Pocoyo House | Leisure & Entertainment | EMEA | 20.3 |
| 53 | Rexona | Toiletries & Cosmetics | EMEA | 20.2 |
| 54 | İşbank | Financial Services | EMEA | 20.0 |
| 54 | Koton | Retail | EMEA | 20.0 |
| 54 | Samsung | Technology & Electronics | EMEA | 20.0 |
| 57 | Axe | Toiletries & Cosmetics | EMEA | 16.6 |
| 57 | Bahrain International Circuit | Leisure & Entertainment | EMEA | 16.6 |
| 59 | Ambar | Alcoholic Drinks | EMEA | 16.0 |
| 59 | ASICS | Clothing & Accessories | EMEA | 16.0 |
| 59 | Dishcem | Pharma & Healthcare | EMEA | 16.0 |
| 59 | Volkswagen | Automotive | EMEA | 16.0 |
| 63 | Sensodyne | Toiletries & Cosmetics | EMEA | 12.3 |
| 64 | Domestos | Household & Domestic | EMEA | 12.0 |
| 65 | Coca-Cola | Soft Drinks | EMEA | 8.8 |
| 66 | Orange Finanse | Financial Services | EMEA | 8.5 |
| 66 | Universal Pictures | Media & Publishing | EMEA | 8.5 |
| 66 | Volvo | Automotive | EMEA | 8.5 |
| 69 | Gillette | Toiletries & Cosmetics | EMEA | 8.1 |
| 69 | Oreo | Food | EMEA | 8.1 |
| 69 | RAKBANK | Financial Services | EMEA | 8.1 |
| 72 | ABSA Prosper | Financial Services | EMEA | 8.0 |
| 72 | Debonairs | Retail | EMEA | 8.0 |
| 72 | Dyson | Technology & Electronics | EMEA | 8.0 |
| 72 | HOPI | Retail | EMEA | 8.0 |
| 72 | TAI Centro Universitario de artes | Non-profit, public sector & education | EMEA | 8.0 |
| 72 | Tru-Cape Fruit Marketing | Food | EMEA | 8.0 |
| 78 | Beefeater | Alcoholic Drinks | EMEA | 5.0 |
| 78 | Gordon's Gin | Alcoholic Drinks | EMEA | 5.0 |
| 80 | Burger King | Retail | EMEA | 4.3 |
| 80 | Deutsche Telekom | Telecoms & Utilties | EMEA | 4.3 |
| 82 | 20th Century Fox | Media & Publishing | EMEA | 4.0 |
| 82 | Capfin | Financial Services | EMEA | 4.0 |
| 82 | Ferdinand | Leisure & Entertainment | EMEA | 4.0 |
| 82 | Groupe Rouge | Financial Services | EMEA | 4.0 |
| 82 | Heineken | Alcoholic Drinks | EMEA | 4.0 |
| 82 | IKEA | Retail | EMEA | 4.0 |
| 82 | Teads | Business & Industrial | EMEA | 4.0 |