Top Advertisers - Global 2021

Yili Group

Overall Rank:	7
Points:	225.7
Awards Won:	24
Finalist(s) Achieved:	3

Best in Show(s) Won:	0
Gold(s) Won:	5
Silver(s) Won:	16
Bronze(s) Won:	3
Location:	China
Region:	Global

Campaigns and Awards 2021

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Yili x Xiaomi's Smart Vending Machine	Yili	Yili Group	Mindshare	China	Connected Devices / The Internet of Things	Smarties X	Gold
QQ Star Milk x Discovery's Kenyan Safari	QQ Star Milk	Yili Group	Mindshare	China	User Generated / Influencer Marketing, Social Media Marketing, XR Technology - (AR/VR/MR)	Smarties X	Silver (2), Bronze
QQ Star Milk x Discovery's Kenyan Safari	QQ Star Milk	Yili Group	NetEase	China	User Generated / Influencer Marketing, Social Media Marketing, XR Technology - (AR/VR/MR)	Smarties X	Silver (2), Bronze
QQ Star Milk x Discovery's Kenyan Safari	QQ Star Milk	Yili Group	Neo Media World	China	User Generated / Influencer Marketing, Social Media Marketing, XR Technology - (AR/VR/MR)	Smarties X	Silver (2), Bronze
Yili x Xiaomi's Smart Vending Machine	Yili	Yili Group	Mindshare	China	Connected Devices / The Internet of Things	Smarties APAC	Gold
QQ Star Milk x Discovery's Kenyan Safari	QQ Star Milk	Yili Group	Mindshare	China	Cross Channel Integration, XR Technology â€“ (AR/VR/MR), Social Impact / Not-For-Profit	Smarties APAC	Gold, Silver, Finalist
QQ Star Milk x Discovery's Kenyan Safari	QQ Star Milk	Yili Group	NetEase	China	Cross Channel Integration, XR Technology â€“ (AR/VR/MR), Social Impact / Not-For-Profit	Smarties APAC	Gold, Silver, Finalist
QQ Star Milk x Discovery's Kenyan Safari	QQ Star Milk	Yili Group	Neo Media World	China	Cross Channel Integration, XR Technology â€“ (AR/VR/MR), Social Impact / Not-For-Profit	Smarties APAC	Gold, Silver, Finalist
QQ Star Milk x Discovery's Kenyan Safari	QQ Star Milk	Yili Group	Mindshare	China	Cross Media / Cross Mobile Integration, Mobile Social, VR/AR/MR, Best Brand Experience in Mobile App/Website, Best Use of User Generated Content for Communications	Smarties China	Silver (5)
Yili x Xiaomi's Smart Vending Machine	Yili	Yili Group	Mindshare	China	Data/Insights, The Internet of Things	Smarties China	Silver (2)