| Overall Rank: | 2 |
| Points: | 196.9 |
| Awards Won: | 23 |
| Finalist(s) Achieved: | 7 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 8 |
| Silver(s) Won: | 10 |
| Bronze(s) Won: | 5 |
| Region: | India |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
ITC Masterchef Launch |
ITC Masterchef |
ITC Limited |
Wavemaker |
India |
Best Use of Indigenous Language in Mobile Advertising |
Smarties India |
Finalist |
Valentine's Day 2022 multi-sensory campaign |
Cadbury |
Mondelēz International |
Wavemaker |
India |
Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact |
Smarties India |
Gold, Bronze (2), Finalist |
My First Rakhi |
Cadbury |
Mondelēz International |
Wavemaker |
India |
XR Technology – (AR/VR/MR) |
Smarties India |
Gold |
Shah Rukh Khan My Ad |
Cadbury |
Mondelēz International |
Wavemaker |
India |
Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization |
Smarties India |
Gold (5) |
Growing one scan at a time |
Cadbury PlayPad |
Mondelēz International |
Wavemaker |
India |
Gaming, Gamification & E-Sports |
Smarties India |
Silver |
Perk Disclaimers |
Cadbury |
Mondelēz International |
Wavemaker |
India |
Short or Long Form Video, Social Media Marketing, Programmatic |
Smarties India |
Gold, Silver (2) |
Nothing Coin - World's first currency mined by DOING NOTHING! |
Cadbury |
Mondelēz International |
Wavemaker |
India |
Cross Platform - All Media, Data Insights, Customer Experience (CX) |
Smarties India |
Silver (2), Finalist |
Bringing families closer through Web 3 |
Alpenliebe |
Perfetti Van Melle |
Wavemaker |
India |
Metaverse |
Smarties India |
Bronze |
#GoodLuckGirls |
Cadbury |
Mondelēz International |
Wavemaker |
India |
Diversity & Inclusion |
Smarties India |
Bronze |
Valentine's Day Alibi |
Cadbury |
Mondelēz International |
Wavemaker |
India |
Customer Experience (CX), Cross Platform - All Media |
Smarties India |
Silver, Finalist |
Upping the Cool Quotient through Gaming and AR |
Chupa Chups |
Perfetti Van Melle |
Wavemaker |
India |
Gaming, Gamification & E-Sports |
Smarties India |
Finalist |
Delivering E-commerce results with CPAS |
L'Oréal |
L'Oréal |
Wavemaker |
India |
O2O / New Retail / Innovative Sales Channels |
Smarties India |
Silver |
Wakeup Makeup |
Maybelline |
L'Oréal |
Wavemaker |
India |
XR Technology – (AR/VR/MR) |
Smarties India |
Finalist |
Bijli Gul Campaign |
Luminous |
Luminous |
Wavemaker |
India |
Real Time Marketing |
Smarties India |
Silver |
Social Commerce |
L'Oréal |
L'Oréal |
Wavemaker |
India |
Social / Influencer Commerce, Social Impact Marketing |
Smarties India |
Silver, Finalist |
World’s largest professional hairdressing connect with more than 200,000 Hairdressers engaged and educated via O+O |
Matrix |
L'Oréal |
Wavemaker |
India |
Customer Experience (CX) |
Smarties India |
Bronze |
Chroma Absolu VR Activation |
Kérastase |
L'Oréal |
Wavemaker |
India |
Spatial Technology |
Smarties India |
Silver |