Wavemaker

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Campaigns and Awards 2022

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
#AQUADulu	AQUA	Danone	Wavemaker	Indonesia	Instant Impact	Smarties APAC	Finalist
How Maybelline turns audience into consumers through videos on TikTok	Maybelline	L'Oréal	Wavemaker	Indonesia	Short or Long Form Video	Smarties Indonesia	Finalist
#AQUADulu	AQUA	Danone	Wavemaker	Indonesia	Brand Purpose/Activism	Smarties Indonesia	Finalist
#GoodLuckGirls	Cadbury	Mondelēz International	Wavemaker	India	Diversity  &  Inclusion	Smarties APAC	Bronze
Cookieclipse	Cadbury	Mondelēz International	Wavemaker	India	Cross Platform - Digital Only	Smarties APAC	Bronze
My First Rakhi	Cadbury	Mondelēz International	Wavemaker	India	XR Technology – (AR/VR/MR)	Smarties APAC	Bronze
Nothing Coin - World's first currency mined by DOING NOTHING!	Cadbury	Mondelēz International	Wavemaker	India	Data Insights	Smarties APAC	Finalist
Perk Disclaimers	Cadbury	Mondelēz International	Wavemaker	India	Short or Long Form Video, Programmatic	Smarties APAC	Gold, Silver
Say it with Oreo	Cadbury	Mondelēz International	Wavemaker	India	XR Technology – (AR/VR/MR)	Smarties APAC	Finalist
Shah Rukh Khan My Ad	Cadbury	Mondelēz International	Wavemaker	India	Geo Targeting, Experimental / Innovation Technology, Programmatic, XR Technology - (AR/VR/MR), Real Time Marketing, Personalization	Smarties APAC	Gold (6)
Valentine's Day 2022 multi-sensory campaign	Cadbury	Mondelēz International	Wavemaker	India	Customer Experience (CX), Personalization, Integrated Ecommerce Innovation	Smarties APAC	Gold, Silver, Finalist
Siri-ously in need of a holiday?	Tourism Whitsundays	Government of Australia	Wavemaker	Australia	Lead Generation, Audio / Voice / Sonic Branding	Smarties APAC	Gold (2)
Strengthening brand's unique value using karaoke ad units	Bilibili	Bilibili	Wavemaker	Indonesia	Audio / Voice / Sonic Branding	Smarties APAC	Silver
Xiaohongshu, your personal lifestyle guide	Xiaohongshu	Xiaohongshu	Wavemaker	China	Lead Generation, Social Media Marketing, Social / Influencer Commerce	Smarties APAC	Finalist (3)
ITC Masterchef Launch	ITC Masterchef	ITC Limited	Wavemaker	India	Best Use of Indigenous Language in Mobile Advertising	Smarties India	Finalist
Valentine's Day 2022 multi-sensory campaign	Cadbury	Mondelēz International	Wavemaker	India	Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact	Smarties India	Gold, Bronze (2), Finalist
My First Rakhi	Cadbury	Mondelēz International	Wavemaker	India	XR Technology – (AR/VR/MR)	Smarties India	Gold
Shah Rukh Khan My Ad	Cadbury	Mondelēz International	Wavemaker	India	Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization	Smarties India	Gold (5)
Growing one scan at a time	Cadbury PlayPad	Mondelēz International	Wavemaker	India	Gaming, Gamification & E-Sports	Smarties India	Silver
Perk Disclaimers	Cadbury	Mondelēz International	Wavemaker	India	Short or Long Form Video, Social Media Marketing, Programmatic	Smarties India	Gold, Silver (2)
Nothing Coin - World's first currency mined by DOING NOTHING!	Cadbury	Mondelēz International	Wavemaker	India	Cross Platform - All Media, Data Insights, Customer Experience (CX)	Smarties India	Silver (2), Finalist
Bringing families closer through Web 3	Alpenliebe	Perfetti Van Melle	Wavemaker	India	Metaverse	Smarties India	Bronze
#GoodLuckGirls	Cadbury	Mondelēz International	Wavemaker	India	Diversity  &  Inclusion	Smarties India	Bronze
Valentine's Day Alibi	Cadbury	Mondelēz International	Wavemaker	India	Customer Experience (CX), Cross Platform - All Media	Smarties India	Silver, Finalist
Upping the Cool Quotient through Gaming and AR	Chupa Chups	Perfetti Van Melle	Wavemaker	India	Gaming, Gamification & E-Sports	Smarties India	Finalist
Delivering E-commerce results with CPAS	L'Oréal	L'Oréal	Wavemaker	India	O2O / New Retail / Innovative Sales Channels	Smarties India	Silver
Wakeup Makeup	Maybelline	L'Oréal	Wavemaker	India	XR Technology – (AR/VR/MR)	Smarties India	Finalist
Bijli Gul Campaign	Luminous	Luminous	Wavemaker	India	Real Time Marketing	Smarties India	Silver
Social Commerce	L'Oréal	L'Oréal	Wavemaker	India	Social / Influencer Commerce, Social Impact Marketing	Smarties India	Silver, Finalist
World’s largest professional hairdressing connect with more than 200,000 Hairdressers engaged and educated via O+O	Matrix	L'Oréal	Wavemaker	India	Customer Experience (CX)	Smarties India	Bronze
Chroma Absolu VR Activation	Kérastase	L'Oréal	Wavemaker	India	Spatial Technology	Smarties India	Silver
Strengthening brand's value using karaoke ad units	Bilibili	Bilibili	Wavemaker	Indonesia	Audio / Voice / Sonic Branding	Smarties Indonesia	Gold
How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce	Maybelline	L'Oréal	Wavemaker	Indonesia	Instant Impact	Smarties Indonesia	Finalist
Enhancing Maybelline New York New Growth Avenue via Live Shopping and Video Shopping Ads	Maybelline	L'Oréal	Wavemaker	Indonesia	Instant Impact, Creator / Influencer Marketing	Smarties Indonesia	Silver, Finalist
Saving salon community while driving growth in salon business	L'Oréal	L'Oréal	Wavemaker	Indonesia	Brand Experience, Integrated Ecommerce Innovation, Cross Platform - All Media, O2O / New Retail / Innovative Sales Channels	Smarties Indonesia	Gold, Silver (2), Bronze
Undercover Hydration Reminders with Aqua	Danone	Danone	Wavemaker	Indonesia	Social Media Marketing, Creator / Influencer Marketing	Smarties Indonesia	Silver, Finalist
Blibli’s AI visual search banners let people buy what they see	Bilibili	Bilibili	Wavemaker	Indonesia	Experimental / Innovation Technology	Smarties Indonesia	Silver
Wavemaker China FRONT Model Helped Philips Win New Consumers as a Heritage Brand	Philips	Philips	Wavemaker	China	Data/Insight	Smarties China	Bronze