| Overall Rank: | 5 |
| Points: | 642.2 |
| Awards Won: | 53 |
| Finalist(s) Achieved: | 38 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 14 |
| Silver(s) Won: | 15 |
| Bronze(s) Won: | 24 |
| Region: | Global |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
5 Star Mush Detector | Cadbury | Mondelēz International | Wavemaker | India | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Bronze |
5 Stars Everywhere | Cadbury | Mondelēz International | Wavemaker | India | Short or Long Form Video | Smarties APAC | Silver |
BringBack2011 | Oreo | Mondelēz International | Wavemaker | India | Cross Digital Media Marketing, Social Media Marketing | Smarties APAC | Finalist (2) |
Proud Sponsors of Groundstaff | Cadbury | Mondelēz International | Wavemaker | India | Brand Purpose / Activism | Smarties APAC | Finalist |
#CheerForAllSports | Cadbury | Mondelēz International | Wavemaker | India | Real Time Marketing | Smarties APAC | Finalist |
ConFUSEing Controller | Cadbury | Mondelēz International | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
HeartSpeak: Voice of the Voiceless | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Social Impact Marketing, Experimental / Innovation Technology | Smarties APAC | Silver (2) |
Noah X Tommy Hilfiger | Tommy Hilfiger | PVH | Wavemaker | China (Mainland) | Spatial / AR / VR / NFT / Metaverse Tech, Live (Streaming) E-commerce | Smarties APAC | Silver (2) |
Secret Messages | Cadbury | Mondelēz International | Wavemaker | India | Brand Experience, Omnichannel Marketing, Spatial / AR / VR / NFT / Metaverse Tech, Social Media Marketing | Smarties APAC | Gold (3), Silver |
Smile to Unlock: E-commerce Discounts Meet Joyful Engagement | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech, Integrated Ecommerce Innovation | Smarties APAC | Bronze (3) |
#FaithNotForce | Bournvita | Mondelēz International | Wavemaker | India | Social Impact Marketing, Short or Long Form Video | Smarties India | Finalist (2) |
#SmileOutLoud | Colgate | Colgate-Palmolive Company | Wavemaker | India | Social Impact Marketing | Smarties India | Finalist |
5 Star Mush Detector | Cadbury | Mondelēz International | Wavemaker | India | Social Media Marketing | Smarties India | Gold |
Bijli Gul 2.0 - Power Off, Luminous On | Luminous Power Technologies | Luminous Power Technologies | Wavemaker | India | Cross Digital Media Marketing, Personalisation | Smarties India | Gold, Bronze |
BringBack2011 | Oreo | Mondelēz International | Wavemaker | India | Cross Digital Media Marketing | Smarties India | Gold |
Connected Rakhi | Cadbury | Mondelēz International | Wavemaker | India | Experimental / Innovation Technology | Smarties India | Finalist |
Proud Sponsors of Groundstaff | Cadbury | Mondelēz International | Wavemaker | India | Brand Purpose / Activism | Smarties India | Silver |
#CheerForAllSports | Cadbury | Mondelēz International | Wavemaker | India | Diversity & Inclusion, Real Time Marketing, Customer (CX) / User Experience (UX) & Design | Smarties India | Bronze, Finalist (2) |
Valentine's Day 2023 Gamified Engagement campaign | Cadbury | Mondelēz International | Wavemaker | India | Integrated Ecommerce Innovation | Smarties India | Finalist |
Valentine's Day Unforgettable Love Tips | Cadbury | Mondelēz International | Wavemaker | India | Personalisation | Smarties India | Silver |
ConFUSEing Controller | Cadbury | Mondelēz International | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
Driving high ROI campaigns via Service Commerce for L'Oreal Professional Division | L'Oréal | L'Oréal | Wavemaker | India | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Silver |
Halloween Treasure Hunt | Alpenliebe Juzt Jelly | Perfetti Van Melle | Wavemaker | India | Audio / Voice / Sonic Branding | Smarties India | Gold |
How we hacked India's biggest reality show to drive performance goals. | Vodafone Idea Limited | Vodafone Idea Limited | Wavemaker | India | Omnichannel Marketing | Smarties India | Silver |
India unites together to co-create next favorite Cadbury flavor | Cadbury | Mondelēz International | Wavemaker | India | Customer (CX) / User Experience (UX) & Design | Smarties India | Bronze |
JioSaavn X Center Fresh Valentine's Day | JioSaavn | Jio Platforms | Wavemaker | India | Audio / Voice / Sonic Branding, Personalisation | Smarties India | Bronze, Finalist |
Oreo Recipes - Baker's republic of Oreo | Oreo | Mondelēz International | Wavemaker | India | Data Insights / Contextual Marketing | Smarties India | Finalist |
Perk Chaapless Champion | Peek Freans | Mondelēz International | Wavemaker | India | Creator / Influencer / Celebrity Marketing | Smarties India | Finalist |
Perk Disclaimers | Peek Freans | Mondelēz International | Wavemaker | India | Personalisation, Real Time Marketing | Smarties India | Gold, Bronze |
SaveThe20Coin | Oreo | Mondelēz International | Wavemaker | India | Instant Impact / Promotion | Smarties India | Gold |
Secret Messages | Cadbury | Mondelēz International | Wavemaker | India | India Best in Show, Omnichannel Marketing, Brand Experience, Social Media Marketing, Customer (CX) / User Experience (UX) & Design | Smarties India | Gold, Silver, Finalist (2) |
Awal Semua Kebaikan | Bebelac | Danone | Wavemaker | Indonesia | Social Impact Marketing | Smarties Indonesia | Finalist |
The Dawn Of A New Era in Remarketing with Personalisation | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Personalisation | Smarties Indonesia | Bronze |
From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Spatial / AR / VR / NFT / Metaverse Tech, Customer (CX) / User Experience (UX) & Design, Programmatic | Smarties Indonesia | Silver, Bronze, Finalist |
Bright Complete Anti Acne - Drawat Masteclass | Garnier | L'Oréal | Wavemaker | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
Amplifying Product Unique Selling Point through Gamification | Garnier | L'Oréal | Wavemaker | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
HeartSpeak: Voice of the Voiceless | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Brand Experience, Experimental / Innovation Technology | Smarties Indonesia | Gold, Finalist |
Sense of Purpose – Catalyze the Indonesian consumer consciousness towards sustainability | L'Oréal | L'Oréal | Wavemaker | Indonesia | Social Impact Marketing | Smarties Indonesia | Finalist |
Owning micro-moments with #AQUADULU | AQUA | Danone | Wavemaker | Indonesia | Real Time Marketing | Smarties Indonesia | Finalist |
Pretz Captivated Indonesian Gen Z with Online-to-Offline experience | Pretz | Mondelēz International | Wavemaker | Indonesia | Data Insights / Contextual Marketing, O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Finalist (2) |
Smile to Unlock: E-commerce Discounts Meet Joyful Engagement | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Programmatic, Spatial / AR / VR / NFT / Metaverse Tech, Personalisation | Smarties Indonesia | Silver, Bronze, Finalist |
We Skincare About You: Bringing New York to Jakarta | Kiehl's | L'Oréal | Wavemaker | Indonesia | Brand Experience | Smarties Indonesia | Bronze |
Winning Local Battle in Central Java Region | AQUA | Danone | Wavemaker | Indonesia | Omnichannel Marketing | Smarties Indonesia | Bronze |
Worth It Squad: Putting the Spotlight on Diverse Indonesian Beauty | L'Oréal | L'Oréal | Wavemaker | Indonesia | Social Media Marketing | Smarties Indonesia | Finalist |
Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign | KFC | Yum! Brands | Wavemaker | Philippines | Customer (CX) / User Experience (UX) & Design, Gaming, Gamification & E-Sports | Smarties Philippines | Gold, Finalist |
Live Your Way | Boonthavorn | Boonthavorn | Wavemaker | Thailand | Personalisation | Smarties Thailand | Bronze |
Powderfilled campaign | Alpenliebe | Perfetti Van Melle | Wavemaker | Vietnam | Spatial / AR / VR / NFT / Metaverse Tech, Experimental / Innovation Technology, Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Bronze, Finalist (2) |
Mentos Fanta Limited Edition Launch - The Most Unexpected Collaboration Ever | Mentos | Perfetti Van Melle | Wavemaker | Vietnam | Product and / or Service Launch | Smarties Vietnam | Bronze |
150th Anniversary campaign on Lazada | Shiseido | Shiseido | Wavemaker | Vietnam | Integrated Ecommerce Innovation | Smarties Vietnam | Finalist |
Breaking Barriers: e.l.f. Cosmetics' Inclusive Advertising Campaign Powered by AI | e.l.f. Cosmetics | e.l.f. Cosmetics | Wavemaker | UK | Diversity & Inclusion | Smarties EMEA | Silver |
CTV meets DCO: Bringing Personalisation to the big Screen | KFC | Yum! Brands | Wavemaker | Germany | Personalisation | Smarties Germany | Bronze |
Golden X-Mas with ANNEMARIE BÖRLIND x NOVALANALOVE | Annemarie Börlind | Annemarie Börlind | Wavemaker | Germany | Creator / Influencer / Celebrity Marketing | Smarties Germany | Bronze |
How L’Oréal Paris Revitalift won the Vitamin C game with Advocacy | L'Oréal | L'Oréal | Wavemaker | Germany | Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing | Smarties Germany | Bronze (2) |
Odea Cash Reward Campaign | Odeabank | Bank Audi | Wavemaker | Turkey | Customer Journey Marketing - Lead Generation / CRM, Performance Marketing | Smarties Turkey | Finalist (2) |
From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Personalisation | Smarties X | Gold |
Smile to Unlock: E-commerce Discounts Meet Joyful Engagement | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Spatial / AR / VR / NFT / Metaverse Tech | Smarties X | Gold |
Words + Music | Audible | Amazon | Wavemaker | USA | Creator / Influencer / Celebrity Marketing, Brand Experience | Smarties North America | Bronze, Finalist |
FRONT Model Helped Philips Win New Consumers as a Heritage Brand | Philips | Philips | Wavemaker | China (Mainland) | Data/Insight | Smarties China | Bronze |
Amplifying Product Unique Selling Point through Gamification | Garnier | L'Oréal | Wavemaker | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
Ramadan - Playable Ad | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Bronze |
Time for Tinkies Challenge | Tinkies | Tiger Brands | Wavemaker | South Africa | Gaming, Gamification & E-Sports | Smarties South Africa | Silver |
Colgate // Meridol // MENA // Digital Turbine | Meridol | Colgate-Palmolive Company | Wavemaker | Turkey | User Experience (UX) & Design | Smarties MENA | Finalist |