Overall Rank: | 5 |
Points: | 642.2 |
Awards Won: | 53 |
Finalist(s) Achieved: | 38 |
Best in Show(s) Won: | 0 |
Gold(s) Won: | 14 |
Silver(s) Won: | 15 |
Bronze(s) Won: | 24 |
Region: | Global |
Network: | WPP |
Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
---|---|---|---|---|---|---|---|
5 Star Mush Detector |
Cadbury |
Mondelēz International |
Wavemaker |
India |
Customer (CX) / User Experience (UX) & Design |
Smarties APAC |
Bronze |
5 Stars Everywhere |
Cadbury |
Mondelēz International |
Wavemaker |
India |
Short or Long Form Video |
Smarties APAC |
Silver |
BringBack2011 |
Oreo |
Mondelēz International |
Wavemaker |
India |
Cross Digital Media Marketing, Social Media Marketing |
Smarties APAC |
Finalist (2) |
Proud Sponsors of Groundstaff |
Cadbury |
Mondelēz International |
Wavemaker |
India |
Brand Purpose / Activism |
Smarties APAC |
Finalist |
#CheerForAllSports |
Cadbury |
Mondelēz International |
Wavemaker |
India |
Real Time Marketing |
Smarties APAC |
Finalist |
ConFUSEing Controller |
Cadbury |
Mondelēz International |
Wavemaker |
India |
Gaming, Gamification & E-Sports |
Smarties APAC |
Finalist |
HeartSpeak: Voice of the Voiceless |
Blibli |
PT Global Digital Niaga Tbk |
Wavemaker |
Indonesia |
Social Impact Marketing, Experimental / Innovation Technology |
Smarties APAC |
Silver (2) |
Noah X Tommy Hilfiger |
Tommy Hilfiger |
PVH |
Wavemaker |
China (Mainland) |
Spatial / AR / VR / NFT / Metaverse Tech, Live (Streaming) E-commerce |
Smarties APAC |
Silver (2) |
Secret Messages |
Cadbury |
Mondelēz International |
Wavemaker |
India |
Brand Experience, Omnichannel Marketing, Spatial / AR / VR / NFT / Metaverse Tech, Social Media Marketing |
Smarties APAC |
Gold (3), Silver |
Smile to Unlock: E-commerce Discounts Meet Joyful Engagement |
Blibli |
PT Global Digital Niaga Tbk |
Wavemaker |
Indonesia |
Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech, Integrated Ecommerce Innovation |
Smarties APAC |
Bronze (3) |
#FaithNotForce |
Bournvita |
Mondelēz International |
Wavemaker |
India |
Social Impact Marketing, Short or Long Form Video |
Smarties India |
Finalist (2) |
#SmileOutLoud |
Colgate |
Colgate-Palmolive Company |
Wavemaker |
India |
Social Impact Marketing |
Smarties India |
Finalist |
5 Star Mush Detector |
Cadbury |
Mondelēz International |
Wavemaker |
India |
Social Media Marketing |
Smarties India |
Gold |
Bijli Gul 2.0 - Power Off, Luminous On |
Luminous Power Technologies |
Luminous Power Technologies |
Wavemaker |
India |
Cross Digital Media Marketing, Personalisation |
Smarties India |
Gold, Bronze |
BringBack2011 |
Oreo |
Mondelēz International |
Wavemaker |
India |
Cross Digital Media Marketing |
Smarties India |
Gold |
Connected Rakhi |
Cadbury |
Mondelēz International |
Wavemaker |
India |
Experimental / Innovation Technology |
Smarties India |
Finalist |
Proud Sponsors of Groundstaff |
Cadbury |
Mondelēz International |
Wavemaker |
India |
Brand Purpose / Activism |
Smarties India |
Silver |
#CheerForAllSports |
Cadbury |
Mondelēz International |
Wavemaker |
India |
Diversity & Inclusion, Real Time Marketing, Customer (CX) / User Experience (UX) & Design |
Smarties India |
Bronze, Finalist (2) |
Valentine's Day 2023 Gamified Engagement campaign |
Cadbury |
Mondelēz International |
Wavemaker |
India |
Integrated Ecommerce Innovation |
Smarties India |
Finalist |
Valentine's Day Unforgettable Love Tips |
Cadbury |
Mondelēz International |
Wavemaker |
India |
Personalisation |
Smarties India |
Silver |
ConFUSEing Controller |
Cadbury |
Mondelēz International |
Wavemaker |
India |
Gaming, Gamification & E-Sports |
Smarties India |
Finalist |
Driving high ROI campaigns via Service Commerce for L'Oreal Professional Division |
L'Oréal |
L'Oréal |
Wavemaker |
India |
Customer Journey Marketing - Lead Generation / CRM |
Smarties India |
Silver |
Halloween Treasure Hunt |
Alpenliebe Juzt Jelly |
Perfetti Van Melle |
Wavemaker |
India |
Audio / Voice / Sonic Branding |
Smarties India |
Gold |
How we hacked India's biggest reality show to drive performance goals. |
Vodafone Idea Limited |
Vodafone Idea Limited |
Wavemaker |
India |
Omnichannel Marketing |
Smarties India |
Silver |
India unites together to co-create next favorite Cadbury flavor |
Cadbury |
Mondelēz International |
Wavemaker |
India |
Customer (CX) / User Experience (UX) & Design |
Smarties India |
Bronze |
JioSaavn X Center Fresh Valentine's Day |
JioSaavn |
Jio Platforms |
Wavemaker |
India |
Audio / Voice / Sonic Branding, Personalisation |
Smarties India |
Bronze, Finalist |
Oreo Recipes - Baker's republic of Oreo |
Oreo |
Mondelēz International |
Wavemaker |
India |
Data Insights / Contextual Marketing |
Smarties India |
Finalist |
Perk Chaapless Champion |
Peek Freans |
Mondelēz International |
Wavemaker |
India |
Creator / Influencer / Celebrity Marketing |
Smarties India |
Finalist |
Perk Disclaimers |
Peek Freans |
Mondelēz International |
Wavemaker |
India |
Personalisation, Real Time Marketing |
Smarties India |
Gold, Bronze |
SaveThe20Coin |
Oreo |
Mondelēz International |
Wavemaker |
India |
Instant Impact / Promotion |
Smarties India |
Gold |
Secret Messages |
Cadbury |
Mondelēz International |
Wavemaker |
India |
India Best in Show, Omnichannel Marketing, Brand Experience, Social Media Marketing, Customer (CX) / User Experience (UX) & Design |
Smarties India |
Gold, Silver, Finalist (2) |
Awal Semua Kebaikan |
Bebelac |
Danone |
Wavemaker |
Indonesia |
Social Impact Marketing |
Smarties Indonesia |
Finalist |
The Dawn Of A New Era in Remarketing with Personalisation |
Blibli |
PT Global Digital Niaga Tbk |
Wavemaker |
Indonesia |
Personalisation |
Smarties Indonesia |
Bronze |
From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success |
Blibli |
PT Global Digital Niaga Tbk |
Wavemaker |
Indonesia |
Spatial / AR / VR / NFT / Metaverse Tech, Customer (CX) / User Experience (UX) & Design, Programmatic |
Smarties Indonesia |
Silver, Bronze, Finalist |
Bright Complete Anti Acne - Drawat Masteclass |
Garnier |
L'Oréal |
Wavemaker |
Indonesia |
Experimental / Innovation Technology |
Smarties Indonesia |
Finalist |
Amplifying Product Unique Selling Point through Gamification |
Garnier |
L'Oréal |
Wavemaker |
Indonesia |
Gaming, Gamification & E-Sports |
Smarties Indonesia |
Finalist |
HeartSpeak: Voice of the Voiceless |
Blibli |
PT Global Digital Niaga Tbk |
Wavemaker |
Indonesia |
Brand Experience, Experimental / Innovation Technology |
Smarties Indonesia |
Gold, Finalist |
Sense of Purpose – Catalyze the Indonesian consumer consciousness towards sustainability |
L'Oréal |
L'Oréal |
Wavemaker |
Indonesia |
Social Impact Marketing |
Smarties Indonesia |
Finalist |
Owning micro-moments with #AQUADULU |
AQUA |
Danone |
Wavemaker |
Indonesia |
Real Time Marketing |
Smarties Indonesia |
Finalist |
Pretz Captivated Indonesian Gen Z with Online-to-Offline experience |
Pretz |
Mondelēz International |
Wavemaker |
Indonesia |
Data Insights / Contextual Marketing, O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Indonesia |
Finalist (2) |
Smile to Unlock: E-commerce Discounts Meet Joyful Engagement |
Blibli |
PT Global Digital Niaga Tbk |
Wavemaker |
Indonesia |
Programmatic, Spatial / AR / VR / NFT / Metaverse Tech, Personalisation |
Smarties Indonesia |
Silver, Bronze, Finalist |
We Skincare About You: Bringing New York to Jakarta |
Kiehl's |
L'Oréal |
Wavemaker |
Indonesia |
Brand Experience |
Smarties Indonesia |
Bronze |
Winning Local Battle in Central Java Region |
AQUA |
Danone |
Wavemaker |
Indonesia |
Omnichannel Marketing |
Smarties Indonesia |
Bronze |
Worth It Squad: Putting the Spotlight on Diverse Indonesian Beauty |
L'Oréal |
L'Oréal |
Wavemaker |
Indonesia |
Social Media Marketing |
Smarties Indonesia |
Finalist |
Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign |
KFC |
Yum! Brands |
Wavemaker |
Philippines |
Customer (CX) / User Experience (UX) & Design, Gaming, Gamification & E-Sports |
Smarties Philippines |
Gold, Finalist |
Live Your Way |
Boonthavorn |
Boonthavorn |
Wavemaker |
Thailand |
Personalisation |
Smarties Thailand |
Bronze |
Powderfilled campaign |
Alpenliebe |
Perfetti Van Melle |
Wavemaker |
Vietnam |
Spatial / AR / VR / NFT / Metaverse Tech, Experimental / Innovation Technology, Customer (CX) / User Experience (UX) & Design |
Smarties Vietnam |
Bronze, Finalist (2) |
Mentos Fanta Limited Edition Launch - The Most Unexpected Collaboration Ever |
Mentos |
Perfetti Van Melle |
Wavemaker |
Vietnam |
Product and / or Service Launch |
Smarties Vietnam |
Bronze |
150th Anniversary campaign on Lazada |
Shiseido |
Shiseido |
Wavemaker |
Vietnam |
Integrated Ecommerce Innovation |
Smarties Vietnam |
Finalist |
Breaking Barriers: e.l.f. Cosmetics' Inclusive Advertising Campaign Powered by AI |
e.l.f. Cosmetics |
e.l.f. Cosmetics |
Wavemaker |
UK |
Diversity & Inclusion |
Smarties EMEA |
Silver |
CTV meets DCO: Bringing Personalisation to the big Screen |
KFC |
Yum! Brands |
Wavemaker |
Germany |
Personalisation |
Smarties Germany |
Bronze |
Golden X-Mas with ANNEMARIE BÖRLIND x NOVALANALOVE |
Annemarie Börlind |
Annemarie Börlind |
Wavemaker |
Germany |
Creator / Influencer / Celebrity Marketing |
Smarties Germany |
Bronze |
How L’Oréal Paris Revitalift won the Vitamin C game with Advocacy |
L'Oréal |
L'Oréal |
Wavemaker |
Germany |
Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing |
Smarties Germany |
Bronze (2) |
Odea Cash Reward Campaign |
Odeabank |
Bank Audi |
Wavemaker |
Turkey |
Customer Journey Marketing - Lead Generation / CRM, Performance Marketing |
Smarties Turkey |
Finalist (2) |
From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success |
Blibli |
PT Global Digital Niaga Tbk |
Wavemaker |
Indonesia |
Personalisation |
Smarties X |
Gold |
Smile to Unlock: E-commerce Discounts Meet Joyful Engagement |
Blibli |
PT Global Digital Niaga Tbk |
Wavemaker |
Indonesia |
Spatial / AR / VR / NFT / Metaverse Tech |
Smarties X |
Gold |
Words + Music |
Audible |
Amazon |
Wavemaker |
USA |
Creator / Influencer / Celebrity Marketing, Brand Experience |
Smarties North America |
Bronze, Finalist |
FRONT Model Helped Philips Win New Consumers as a Heritage Brand |
Philips |
Philips |
Wavemaker |
China (Mainland) |
Data/Insight |
Smarties China |
Bronze |
Amplifying Product Unique Selling Point through Gamification |
Garnier |
L'Oréal |
Wavemaker |
Indonesia |
Gaming, Gamification & E-Sports |
Smarties Indonesia |
Finalist |
Ramadan - Playable Ad |
Blibli |
PT Global Digital Niaga Tbk |
Wavemaker |
Indonesia |
Customer (CX) / User Experience (UX) & Design |
Smarties Indonesia |
Bronze |
Time for Tinkies Challenge |
Tinkies |
Tiger Brands |
Wavemaker |
South Africa |
Gaming, Gamification & E-Sports |
Smarties South Africa |
Silver |
Colgate // Meridol // MENA // Digital Turbine |
Meridol |
Colgate-Palmolive Company |
Wavemaker |
Turkey |
User Experience (UX) & Design |
Smarties MENA |
Finalist |