| Overall Rank: | 21 |
| Points: | 168.6 |
| Awards Won: | 50 |
| Finalist(s) Achieved: | 19 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 20 |
| Silver(s) Won: | 19 |
| Bronze(s) Won: | 11 |
| Location: | Mumbai |
| Region: | APAC |
| Network: | Wavemaker |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
#AQUADulu | AQUA | Danone | Wavemaker | Indonesia | Instant Impact | Smarties APAC | Finalist |
How Maybelline turns audience into consumers through videos on TikTok | Maybelline | L'Oréal | Wavemaker | Indonesia | Short or Long Form Video | Smarties Indonesia | Finalist |
#AQUADulu | AQUA | Danone | Wavemaker | Indonesia | Brand Purpose/Activism | Smarties Indonesia | Finalist |
How Maybelline turns audience into consumers through videos on TikTok | Maybelline | L'Oréal | Wavemaker | Indonesia | Short or Long Form Video | Smarties X | Bronze |
#GoodLuckGirls | Cadbury | Mondelēz International | Wavemaker | India | Diversity & Inclusion | Smarties APAC | Bronze |
Cookieclipse | Cadbury | Mondelēz International | Wavemaker | India | Cross Platform - Digital Only | Smarties APAC | Bronze |
My First Rakhi | Cadbury | Mondelēz International | Wavemaker | India | XR Technology – (AR/VR/MR) | Smarties APAC | Bronze |
Nothing Coin - World's first currency mined by DOING NOTHING! | Cadbury | Mondelēz International | Wavemaker | India | Data Insights | Smarties APAC | Finalist |
Perk Disclaimers | Cadbury | Mondelēz International | Wavemaker | India | Short or Long Form Video, Programmatic | Smarties APAC | Gold, Silver |
Say it with Oreo | Cadbury | Mondelēz International | Wavemaker | India | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
Shah Rukh Khan My Ad | Cadbury | Mondelēz International | Wavemaker | India | Geo Targeting, Experimental / Innovation Technology, Programmatic, XR Technology - (AR/VR/MR), Real Time Marketing, Personalization | Smarties APAC | Gold (6) |
Valentine's Day 2022 multi-sensory campaign | Cadbury | Mondelēz International | Wavemaker | India | Customer Experience (CX), Personalization, Integrated Ecommerce Innovation | Smarties APAC | Gold, Silver, Finalist |
Siri-ously in need of a holiday? | Tourism Whitsundays | Government of Australia | Wavemaker | Australia | Lead Generation, Audio / Voice / Sonic Branding | Smarties APAC | Gold (2) |
Strengthening brand's unique value using karaoke ad units | Bilibili | Bilibili | Wavemaker | Indonesia | Audio / Voice / Sonic Branding | Smarties APAC | Silver |
Xiaohongshu, your personal lifestyle guide | Xiaohongshu | Xiaohongshu | Wavemaker | China | Lead Generation, Social Media Marketing, Social / Influencer Commerce | Smarties APAC | Finalist (3) |
ITC Masterchef Launch | ITC Masterchef | ITC Limited | Wavemaker | India | Best Use of Indigenous Language in Mobile Advertising | Smarties India | Finalist |
Valentine's Day 2022 multi-sensory campaign | Cadbury | Mondelēz International | Wavemaker | India | Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact | Smarties India | Gold, Bronze (2), Finalist |
My First Rakhi | Cadbury | Mondelēz International | Wavemaker | India | XR Technology – (AR/VR/MR) | Smarties India | Gold |
Shah Rukh Khan My Ad | Cadbury | Mondelēz International | Wavemaker | India | Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization | Smarties India | Gold (5) |
Growing one scan at a time | Cadbury PlayPad | Mondelēz International | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties India | Silver |
Perk Disclaimers | Cadbury | Mondelēz International | Wavemaker | India | Short or Long Form Video, Social Media Marketing, Programmatic | Smarties India | Gold, Silver (2) |
Nothing Coin - World's first currency mined by DOING NOTHING! | Cadbury | Mondelēz International | Wavemaker | India | Cross Platform - All Media, Data Insights, Customer Experience (CX) | Smarties India | Silver (2), Finalist |
Bringing families closer through Web 3 | Alpenliebe | Perfetti Van Melle | Wavemaker | India | Metaverse | Smarties India | Bronze |
#GoodLuckGirls | Cadbury | Mondelēz International | Wavemaker | India | Diversity & Inclusion | Smarties India | Bronze |
Valentine's Day Alibi | Cadbury | Mondelēz International | Wavemaker | India | Customer Experience (CX), Cross Platform - All Media | Smarties India | Silver, Finalist |
Upping the Cool Quotient through Gaming and AR | Chupa Chups | Perfetti Van Melle | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
Delivering E-commerce results with CPAS | L'Oréal | L'Oréal | Wavemaker | India | O2O / New Retail / Innovative Sales Channels | Smarties India | Silver |
Wakeup Makeup | Maybelline | L'Oréal | Wavemaker | India | XR Technology – (AR/VR/MR) | Smarties India | Finalist |
Bijli Gul Campaign | Luminous | Luminous | Wavemaker | India | Real Time Marketing | Smarties India | Silver |
Social Commerce | L'Oréal | L'Oréal | Wavemaker | India | Social / Influencer Commerce, Social Impact Marketing | Smarties India | Silver, Finalist |
World’s largest professional hairdressing connect with more than 200,000 Hairdressers engaged and educated via O+O | Matrix | L'Oréal | Wavemaker | India | Customer Experience (CX) | Smarties India | Bronze |
Chroma Absolu VR Activation | Kérastase | L'Oréal | Wavemaker | India | Spatial Technology | Smarties India | Silver |
Strengthening brand's value using karaoke ad units | Bilibili | Bilibili | Wavemaker | Indonesia | Audio / Voice / Sonic Branding | Smarties Indonesia | Gold |
How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce | Maybelline | L'Oréal | Wavemaker | Indonesia | Instant Impact | Smarties Indonesia | Finalist |
Enhancing Maybelline New York New Growth Avenue via Live Shopping and Video Shopping Ads | Maybelline | L'Oréal | Wavemaker | Indonesia | Instant Impact, Creator / Influencer Marketing | Smarties Indonesia | Silver, Finalist |
Saving salon community while driving growth in salon business | L'Oréal | L'Oréal | Wavemaker | Indonesia | Brand Experience, Integrated Ecommerce Innovation, Cross Platform - All Media, O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Gold, Silver (2), Bronze |
Undercover Hydration Reminders with Aqua | Danone | Danone | Wavemaker | Indonesia | Social Media Marketing, Creator / Influencer Marketing | Smarties Indonesia | Silver, Finalist |
Blibli’s AI visual search banners let people buy what they see | Bilibili | Bilibili | Wavemaker | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Silver |
Wavemaker China FRONT Model Helped Philips Win New Consumers as a Heritage Brand | Philips | Philips | Wavemaker | China | Data/Insight | Smarties China | Bronze |
Strengthening brand's value using karaoke ad units | Blibli | Blibli | Wavemaker | Indonesia | Audio / Voice / Sonic Branding | Smarties X | Silver |