| Overall Rank: | 1 |
| Points: | 800.7 |
| Awards Won: | 27 |
| Finalist(s) Achieved: | 22 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 5 |
| Silver(s) Won: | 14 |
| Bronze(s) Won: | 8 |
| Region: | APAC |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Change for the better | LUX | Unilever | 1989 | Vietnam | Spatial Technology, Short or Long Form Video | Smarties APAC | Silver, Finalist |
Putting Commerce in Social Commerce | Comfort | Unilever | Always Marketing | China | Product / Service Launch, Social Media Marketing | Smarties APAC | Finalist (2) |
Change for the better | LUX | Unilever | Fision | Vietnam | Spatial Technology, Short or Long Form Video | Smarties APAC | Silver, Finalist |
Closeup Earns the Right to Play with Mobile Gamers | Closeup | Unilever | GroupM | Philippines | Gaming, Gamification & E-Sports, Metaverse | Smarties APAC | Finalist (2) |
Aanandam Aarambam - Happiness starts with a Cup of Bru | BRU | Unilever | Yellow AI | India | Short or Long Form Video | Smarties APAC | Bronze |
Game Stamina Ka | Boost | Unilever | MX TakaTak | India | Gaming, Gamification & E-Sports, Social Impact Marketing, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX) | Smarties APAC | Gold, Silver (3), Bronze |
#CornettoCONEfessions | Cornetto | Unilever | Philippines | Creator / Influencer Marketing | Smarties APAC | Finalist | |
Aanandam Aarambam - Happiness starts with a Cup of Bru | BRU | Unilever | Disney+ Hotstar | India | Short or Long Form Video | Smarties APAC | Bronze |
Putting Commerce in Social Commerce | Comfort | Unilever | TFT | China | Product / Service Launch, Social Media Marketing | Smarties APAC | Finalist (2) |
Game Stamina Ka | Boost | Unilever | Nazara Technologies | India | Gaming, Gamification & E-Sports, Social Impact Marketing, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX) | Smarties APAC | Gold, Silver (3), Bronze |
Change for the better | LUX | Unilever | Motix | Vietnam | Spatial Technology, Short or Long Form Video | Smarties APAC | Silver, Finalist |
Selecta Supreme Drives Purchases with an Online to Offline Shoppable Experience | Selecta | Unilever | InMobi | Philippines | O2O / New Retail / Innovative Sales Channels | Smarties APAC | Finalist |
#CornettoCONEfessions | Cornetto | Unilever | Mindshare | Philippines | Creator / Influencer Marketing | Smarties APAC | Finalist |
Aanandam Aarambam - Happiness starts with a Cup of Bru | BRU | Unilever | Mindshare | India | Short or Long Form Video | Smarties APAC | Bronze |
Empowering Young Filipino Changemakers to Get Dirty for Good | Breeze | Unilever | Mindshare | Philippines | Brand Purpose/Activism | Smarties APAC | Silver |
Putting Commerce in Social Commerce | Comfort | Unilever | Mindshare | China | Product / Service Launch, Social Media Marketing | Smarties APAC | Finalist (2) |
Game Stamina Ka | Boost | Unilever | Mindshare | India | Gaming, Gamification & E-Sports, Social Impact Marketing, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX) | Smarties APAC | Gold, Silver (3), Bronze |
Pride 2022 | Lifebuoy | Unilever | Mindshare | Vietnam | Brand Purpose/Activism, Social Impact Marketing, Diversity & Inclusion | Smarties APAC | Finalist (3) |
Safe Ticket Home | Lifebuoy | Unilever | Mindshare | Vietnam | Lead Generation, Data Insights | Smarties APAC | Gold, Bronze |
Change for the better | LUX | Unilever | T&A Ogilvy | Vietnam | Spatial Technology, Short or Long Form Video | Smarties APAC | Silver, Finalist |
Summer Escape: An Immersive Virtual Experience | Pond's | Unilever | Mindshare | Philippines | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
Creating Fun and Beautiful Transformations | Pond's | Unilever | Mindshare | Philippines | Metaverse | Smarties APAC | Bronze |
Selecta Supreme Drives Purchases with an Online to Offline Shoppable Experience | Selecta | Unilever | Mindshare | Philippines | O2O / New Retail / Innovative Sales Channels | Smarties APAC | Finalist |
Tantir Rong | Sunlight | Unilever | Mindshare | India | Cross Platform - All Media | Smarties APAC | Gold |
Closeup Earns the Right to Play with Mobile Gamers | Closeup | Unilever | Digital Turbine | Philippines | Gaming, Gamification & E-Sports, Metaverse | Smarties APAC | Finalist (2) |