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Top Advertisers - Global 2020
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Unilever
| Overall Rank: | 1 |
| Points: | 947.7 |
| Awards Won: | 120 |
| Finalist(s) Achieved: | 79 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 31 |
| Silver(s) Won: | 40 |
| Bronze(s) Won: | 49 |
| Location: | Netherlands / UK |
| Region: | Global |
Campaigns and Awards 2020
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Deo Dry Serum Mobile Campaign |
Dove |
Unilever |
Mindshare |
Philippines |
Brand awareness, mobile video |
Smarties APAC |
Bronze (2) |
Deo Dry Serum Mobile Campaign |
Dove |
Unilever |
AdColony |
Philippines |
Brand awareness, mobile video |
Smarties APAC |
Bronze (2) |
Keep a CLEAR Head (Hand free gaming Experience) |
Clear |
Unilever |
Mindshare |
Thailand |
Innovation |
Smarties APAC |
Finalist |
Keep a CLEAR Head (Hand free gaming Experience) |
Clear |
Unilever |
Pokkt |
Thailand |
Innovation |
Smarties APAC |
Finalist |
Pemilan Mobile Campaign |
Wall's |
Unilever |
Mindshare |
Indonesia |
Best Data Driven Display Creative |
Smarties APAC |
Silver |
Pemilan Mobile Campaign |
Wall's |
Unilever |
AdColony |
Indonesia |
Best Data Driven Display Creative |
Smarties APAC |
Silver |
Pond’s Men x Star Wars Dirt Fader Mobile Campaign |
Pond's |
Unilever |
Mindshare |
Indonesia |
Product / Services Launch |
Smarties APAC |
Silver |
Pond’s Men x Star Wars Dirt Fader Mobile Campaign |
Pond's |
Unilever |
AdColony |
Indonesia |
Product / Services Launch |
Smarties APAC |
Silver |
Toc Tien AI Influencer |
Clear |
Unilever |
T&A Ogilvy |
Vietnam |
Best Data Driven Display Creative, Innovation, Most Engaging Mobile Creative, Innovation & Creativity |
Smarties APAC |
Gold, Finalist (3) |
Toc Tien AI Influencer |
Clear |
Unilever |
Mindshare |
Vietnam |
Best Data Driven Display Creative, Innovation, Most Engaging Mobile Creative, Innovation & Creativity |
Smarties APAC |
Gold, Finalist (3) |
Unilever Leverages First-Party Data to Drive Insights and Personalization at Scale |
Breeze |
Unilever |
Mindshare |
Philippines |
Best Data Driven Display Creative |
Smarties APAC |
Bronze |
Unilever Leverages First-Party Data to Drive Insights and Personalization at Scale |
Breeze |
Unilever |
InMobi |
Philippines |
Best Data Driven Display Creative |
Smarties APAC |
Bronze |
Unlimited Moves |
Rexona |
Unilever |
RedComm |
Indonesia |
Social Impact / Not for Profit |
Smarties APAC |
Silver |
Unlimited Moves |
Rexona |
Unilever |
Mindshare |
Indonesia |
Social Impact / Not for Profit |
Smarties APAC |
Silver |
Do Something Sweet at Home |
Carte d'Or |
Unilever |
Standby Creative Group |
Turkey |
Inclusivity (during the pandemic) |
Smarties EMEA |
Silver |
Do Something Sweet at Home |
Carte d'Or |
Unilever |
Mindshare |
Turkey |
Inclusivity (during the pandemic) |
Smarties EMEA |
Silver |
Elidor X Udemy |
Elidor |
Unilever |
Mindshare |
Turkey |
Lead Generation / Direct Response / Conversions |
Smarties EMEA |
Silver |
Good Loop Donation |
Love Beauty and Planet |
Unilever |
Mindshare |
Turkey |
Mobile Video |
Smarties EMEA |
Gold |
Legendary Crack Sound x Spotify 3d Audio |
Magnum |
Unilever |
Mindshare |
Turkey |
Mobile Audio / Voice |
Smarties EMEA |
Silver |
Legendary Crack Sound x Spotify 3d Audio |
Magnum |
Unilever |
AdColony |
Turkey |
Mobile Audio / Voice |
Smarties EMEA |
Silver |
MB Campaign #PleasureAtHome |
Magnum |
Unilever |
Mindshare |
Turkey |
Customer Experience |
Smarties EMEA |
Finalist |
Purpose |
Lifebuoy |
Unilever |
Magna |
Egypt |
Social Responsibility |
Smarties EMEA |
Silver |
Unicornetto // My Fairy Tale |
Cornetto |
Unilever |
Medina Turgul DDB |
Turkey |
Gender Equality in Advertising, Product / Services Launch |
Smarties EMEA |
Silver, Finalist |
Unicornetto // My Fairy Tale |
Cornetto |
Unilever |
Mindshare |
Turkey |
Gender Equality in Advertising, Product / Services Launch |
Smarties EMEA |
Silver, Finalist |
Unicornetto // My Fairy Tale |
Cornetto |
Unilever |
Golin |
Turkey |
Gender Equality in Advertising, Product / Services Launch |
Smarties EMEA |
Silver, Finalist |
Unicornetto Lovers Fountain |
Cornetto |
Unilever |
Standby Creative Group |
Turkey |
Promotion |
Smarties EMEA |
Finalist |
Unicornetto Lovers Fountain |
Cornetto |
Unilever |
Mindshare |
Turkey |
Promotion |
Smarties EMEA |
Finalist |
Home career |
Active Wheel |
Unilever |
Jio Platforms |
India |
Social Impact / Not For Profit, Purposeful Marketing |
Smarties India |
Gold, Finalist |
Home career |
Active Wheel |
Unilever |
Lintas |
India |
Social Impact / Not For Profit, Purposeful Marketing |
Smarties India |
Gold, Finalist |
#CuciTanganmuCuciMukamu |
Pond's |
Unilever |
Mindshare |
Indonesia |
Innovation & Creativity |
Smarties Indonesia |
Finalist |
#CuciTanganmuCuciMukamu |
Pond's |
Unilever |
InMobi |
Indonesia |
Innovation & Creativity |
Smarties Indonesia |
Finalist |
Brave the Heat |
Clear |
Unilever |
Toaster |
Indonesia |
Programmatic and Machine Learning, Best Data Driven Display Creative |
Smarties Indonesia |
Bronze, Finalist |
Connecting People to Spread Kindness with Lifebuoy #KuatkanKebaikan |
Lifebuoy |
Unilever |
Mindshare |
Indonesia |
Purposeful Marketing |
Smarties Indonesia |
Bronze |
Connecting People to Spread Kindness with Lifebuoy #KuatkanKebaikan |
Lifebuoy |
Unilever |
Telkomsel |
Indonesia |
Purposeful Marketing |
Smarties Indonesia |
Bronze |
Cool the Heart, Refresh the Skin (#SegarkanKulitSejukkanHati) Mobile Campaign |
Citra |
Unilever |
Mindshare |
Indonesia |
Purposeful Marketing |
Smarties Indonesia |
Finalist |
Cool the Heart, Refresh the Skin (#SegarkanKulitSejukkanHati) Mobile Campaign |
Citra |
Unilever |
AdColony |
Indonesia |
Purposeful Marketing |
Smarties Indonesia |
Finalist |
Cool the Heart, Refresh the Skin (#SegarkanKulitSejukkanHati) Mobile Campaign |
Citra |
Unilever |
Wunderman Thompson |
Indonesia |
Purposeful Marketing |
Smarties Indonesia |
Finalist |
Pemilan Mobile Campaign |
Wall's |
Unilever |
Mindshare |
Indonesia |
Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Best Data Driven Display Creative |
Smarties Indonesia |
Silver, Bronze, Finalist |
Pemilan Mobile Campaign |
Wall's |
Unilever |
AdColony |
Indonesia |
Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Best Data Driven Display Creative |
Smarties Indonesia |
Silver, Bronze, Finalist |
Pond’s Men x Star Wars Dirt Fader Mobile Campaign |
Pond's |
Unilever |
Mindshare |
Indonesia |
Location Based Services or Targeting |
Smarties Indonesia |
Finalist |
Pond’s Men x Star Wars Dirt Fader Mobile Campaign |
Pond's |
Unilever |
AdColony |
Indonesia |
Location Based Services or Targeting |
Smarties Indonesia |
Finalist |
Soccer Star Challenge |
Rexona |
Unilever |
Emtek Digital |
Indonesia |
Mobile Gaming Gamification & E-Sports, Home Production |
Smarties Indonesia |
Silver, Bronze |
Soccer Star Challenge |
Rexona |
Unilever |
Mindshare |
Indonesia |
Mobile Gaming Gamification & E-Sports, Home Production |
Smarties Indonesia |
Silver, Bronze |
Spreads Happiness and Cheer During a COVID-stricken Ramadan |
Wall's |
Unilever |
Mindshare |
Indonesia |
Best Brand Experience in Mobile Rich Media |
Smarties Indonesia |
Finalist |
Spreads Happiness and Cheer During a COVID-stricken Ramadan |
Wall's |
Unilever |
InMobi |
Indonesia |
Best Brand Experience in Mobile Rich Media |
Smarties Indonesia |
Finalist |
Unlimited Moves |
Rexona |
Unilever |
RedComm |
Indonesia |
Social Impact / Not For Profit, Product / Services Launch, Cross Media |
Smarties Indonesia |
Gold, Silver, Bronze |
Unlimited Moves |
Rexona |
Unilever |
Mindshare |
Indonesia |
Social Impact / Not For Profit, Product / Services Launch, Cross Media |
Smarties Indonesia |
Gold, Silver, Bronze |
Aurora |
OMO |
Unilever |
AdColony |
MENA |
Brand Awareness, Social Responsibility |
Smarties MENA |
Finalist (2) |
Aurora |
OMO |
Unilever |
Magna |
MENA |
Brand Awareness, Social Responsibility |
Smarties MENA |
Finalist (2) |
Chill |
Axe |
Unilever |
Magna |
MENA |
Data/Insights, Innovation, Brand Awareness |
Smarties MENA |
Gold, Bronze, Finalist |
Chill |
Axe |
Unilever |
InMobi |
MENA |
Data/Insights, Innovation, Brand Awareness |
Smarties MENA |
Gold, Bronze, Finalist |
Chill |
Axe |
Unilever |
Anghami |
MENA |
Data/Insights, Innovation, Brand Awareness |
Smarties MENA |
Gold, Bronze, Finalist |
Chill |
Axe |
Unilever |
YouTube |
MENA |
Data/Insights, Innovation, Brand Awareness |
Smarties MENA |
Gold, Bronze, Finalist |
Chill |
Axe |
Unilever |
MENA |
Data/Insights, Innovation, Brand Awareness |
Smarties MENA |
Gold, Bronze, Finalist |
|
Device ID |
Lux |
Unilever |
Magna |
MENA |
Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Data/Insights |
Smarties MENA |
Silver, Bronze, Finalist |
Device ID |
Lux |
Unilever |
Lifesight |
MENA |
Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Data/Insights |
Smarties MENA |
Silver, Bronze, Finalist |
Dove Amazon |
Dove |
Unilever |
Magna |
MENA |
Machine Learning and AI, Lead Generation / Direct Response / Conversions, Data/Insights |
Smarties MENA |
Gold, Finalist (2) |
Dove Amazon |
Dove |
Unilever |
Amazon |
MENA |
Machine Learning and AI, Lead Generation / Direct Response / Conversions, Data/Insights |
Smarties MENA |
Gold, Finalist (2) |
Hajj Pack |
Lifebuoy |
Unilever |
Magna |
MENA |
Location Based Services or Targeting, Data/Insights, Brand Awareness |
Smarties MENA |
Gold, Silver, Finalist |
Hajj Pack |
Lifebuoy |
Unilever |
InMobi |
MENA |
Location Based Services or Targeting, Data/Insights, Brand Awareness |
Smarties MENA |
Gold, Silver, Finalist |
Hajj Pack |
Lifebuoy |
Unilever |
Blis |
MENA |
Location Based Services or Targeting, Data/Insights, Brand Awareness |
Smarties MENA |
Gold, Silver, Finalist |
Hajj Pack |
Lifebuoy |
Unilever |
MENA |
Location Based Services or Targeting, Data/Insights, Brand Awareness |
Smarties MENA |
Gold, Silver, Finalist |
|
Hajj Pack |
Lifebuoy |
Unilever |
MENA |
Location Based Services or Targeting, Data/Insights, Brand Awareness |
Smarties MENA |
Gold, Silver, Finalist |
|
Hajj Pack |
Lifebuoy |
Unilever |
Snap Inc. |
MENA |
Location Based Services or Targeting, Data/Insights, Brand Awareness |
Smarties MENA |
Gold, Silver, Finalist |
Hajj Pack |
Lifebuoy |
Unilever |
MENA |
Location Based Services or Targeting, Data/Insights, Brand Awareness |
Smarties MENA |
Gold, Silver, Finalist |
|
Hajj Pack |
Lifebuoy |
Unilever |
YouTube |
MENA |
Location Based Services or Targeting, Data/Insights, Brand Awareness |
Smarties MENA |
Gold, Silver, Finalist |
Launch Campaign |
Sunlight |
Unilever |
Magna |
MENA |
Innovation |
Smarties MENA |
Finalist |
Lipton Stay At Home |
Lipton |
Unilever |
Magna |
MENA |
Innovation |
Smarties MENA |
Silver |
Move More Stay Home |
Rexona |
Unilever |
Magna |
MENA |
Social Responsibility |
Smarties MENA |
Silver |
Purpose |
Lifebuoy |
Unilever |
Magna |
MENA |
Social Responsibility, Location Based Services or Targeting, Inovation |
Smarties MENA |
Bronze (2), Finalist |
Purpose |
Lifebuoy |
Unilever |
Blis |
MENA |
Social Responsibility, Location Based Services or Targeting, Inovation |
Smarties MENA |
Bronze (2), Finalist |
Purpose |
Lifebuoy |
Unilever |
Mirrors |
MENA |
Social Responsibility, Location Based Services or Targeting, Inovation |
Smarties MENA |
Bronze (2), Finalist |
Toastie - Find Your Sarmie Soulmate |
Marmite / Bovril / Redro / Pecks Anchovette |
Unilever |
Yonder Media |
South Africa |
Media : Mobile Gaming Gamification & E-Sports |
Smarties South Africa |
Gold |
Clear Stay At Home |
Clear |
Unilever |
Mindshare |
Turkey |
Location Based Services or Targeting |
Smarties Turkey |
Finalist |
Do Something Sweet at Home |
Carte d'Or |
Unilever |
Standby Creative Group |
Turkey |
Inclusivity (during the pandemic), Customer Experience |
Smarties Turkey |
Bronze, Finalist |
Do Something Sweet at Home |
Carte d'Or |
Unilever |
Mindshare |
Turkey |
Inclusivity (during the pandemic), Customer Experience |
Smarties Turkey |
Bronze, Finalist |
Good Loop Donation |
Love Beauty and Planet |
Unilever |
Mindshare |
Turkey |
Mobile Video |
Smarties Turkey |
Finalist |
Legendary Crack Sound x Spotify 3d Audio |
Magnum |
Unilever |
Mindshare |
Turkey |
Mobile Audio / Voice |
Smarties Turkey |
Gold |
Legendary Crack Sound x Spotify 3d Audio |
Magnum |
Unilever |
AdColony |
Turkey |
Mobile Audio / Voice |
Smarties Turkey |
Gold |
TV Summer School |
Max Ice Cream |
Unilever |
Mindshare |
Turkey |
Social Responsibility |
Smarties Turkey |
Finalist |
Unicornetto // My Fairy Tale |
Cornetto |
Unilever |
Medina Turgul DDB |
Turkey |
Gender Equality in Advertising |
Smarties Turkey |
Finalist |
Unicornetto // My Fairy Tale |
Cornetto |
Unilever |
Mindshare |
Turkey |
Gender Equality in Advertising |
Smarties Turkey |
Finalist |
Unicornetto // My Fairy Tale |
Cornetto |
Unilever |
Golin |
Turkey |
Gender Equality in Advertising |
Smarties Turkey |
Finalist |
Unicornetto Lovers Fountain |
Cornetto |
Unilever |
Standby Creative Group |
Turkey |
Promotion |
Smarties Turkey |
Bronze |
Unicornetto Lovers Fountain |
Cornetto |
Unilever |
Mindshare |
Turkey |
Promotion |
Smarties Turkey |
Bronze |
#ShowUs Russia |
Dove |
Unilever |
Initiative |
Russia |
Cross Media |
Smarties X |
Finalist |
#ShowUs Russia |
Dove |
Unilever |
POSSIBLE |
Russia |
Cross Media |
Smarties X |
Finalist |
COVID-19: How Vietnam Beat Rest of the World |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Social Impact / Not For Profit, User Generated, mCommerce |
Smarties X |
Bronze (3) |
COVID-19: How Vietnam Beat Rest of the World |
Lifebuoy |
Unilever |
Lava Digital Media |
Vietnam |
Social Impact / Not For Profit, User Generated, mCommerce |
Smarties X |
Bronze (3) |
COVID-19: How Vietnam Beat Rest of the World |
Lifebuoy |
Unilever |
Biz Eyes |
Vietnam |
Social Impact / Not For Profit, User Generated, mCommerce |
Smarties X |
Bronze (3) |
COVID-19: How Vietnam Beat Rest of the World |
Lifebuoy |
Unilever |
Zee |
Vietnam |
Social Impact / Not For Profit, User Generated, mCommerce |
Smarties X |
Bronze (3) |
Delivering hygiene one meal at a time |
Lifebuoy |
Unilever |
Mindshare |
India |
Lead Generation / Direct Response / Conversions, Cross Media |
Smarties X |
Gold, Silver |
Deo Dry Serum Mobile Campaign |
Dove |
Unilever |
AdColony |
Philippines |
Mobile Video |
Smarties X |
Bronze |
Deo Dry Serum Mobile Campaign |
Dove |
Unilever |
Mindshare |
Philippines |
Mobile Video |
Smarties X |
Bronze |
Elidor X Udemy |
Elidor |
Unilever |
Mindshare |
Turkey |
Social Distancing |
Smarties X |
Finalist |
Essentials on Wheels |
Unilever |
Unilever |
Mindshare |
India |
mCommerce |
Smarties X |
Bronze |
Face Your Hesitations and #SeeWhatHappens |
Pond's |
Unilever |
Mindshare |
Philippines |
Cross Mobile Integration, Innovation |
Smarties X |
Silver, Bronze |
Face Your Hesitations and #SeeWhatHappens |
Pond's |
Unilever |
Philippines |
Cross Mobile Integration, Innovation |
Smarties X |
Silver, Bronze |
|
Men Swipes All: Hijacking League of Legends |
Clear |
Unilever |
Mindshare |
Vietnam |
Mobile Gaming Gamification & E-Sports, Brand Awareness |
Smarties X |
Silver, Finalist |
Men Swipes All: Hijacking League of Legends |
Clear |
Unilever |
The Esport Agency |
Vietnam |
Mobile Gaming Gamification & E-Sports, Brand Awareness |
Smarties X |
Silver, Finalist |
Pollution Alert System |
Blueair |
Unilever |
Mindshare |
India |
Location Based Services or Targeting |
Smarties X |
Gold |
Pray for Kay |
OMO |
Unilever |
Mindshare |
Vietnam |
Mobile Social, Social Impact / Not For Profit |
Smarties X |
Finalist (2) |
Pray for Kay |
OMO |
Unilever |
Adtima |
Vietnam |
Mobile Social, Social Impact / Not For Profit |
Smarties X |
Finalist (2) |
Pray for Kay |
OMO |
Unilever |
CocCoc |
Vietnam |
Mobile Social, Social Impact / Not For Profit |
Smarties X |
Finalist (2) |
Pray for Kay |
OMO |
Unilever |
VMLY&R |
Vietnam |
Mobile Social, Social Impact / Not For Profit |
Smarties X |
Finalist (2) |
Real-Time Infection Alert System |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Location Based Services or Targeting, Data/Insights |
Smarties X |
Gold (2) |
Real-Time Infection Alert System |
Lifebuoy |
Unilever |
Vietnam |
Location Based Services or Targeting, Data/Insights |
Smarties X |
Gold (2) |
|
Toc Tien AI Influencer |
Clear |
Unilever |
T&A Ogilvy |
Vietnam |
Machine Learning and AI |
Smarties X |
Silver |
Toc Tien AI Influencer |
Clear |
Unilever |
Mindshare |
Vietnam |
Machine Learning and AI |
Smarties X |
Silver |
Unicornetto // My Fairy Tale |
Cornetto |
Unilever |
Medina Turgul DDB |
Turkey |
Product / Services Launch |
Smarties X |
Finalist |
Unicornetto // My Fairy Tale |
Cornetto |
Unilever |
Mindshare |
Turkey |
Product / Services Launch |
Smarties X |
Finalist |
Unicornetto // My Fairy Tale |
Cornetto |
Unilever |
Golin |
Turkey |
Product / Services Launch |
Smarties X |
Finalist |