MMA Smarties Business Impact Index - MMA Smarties Business Impact Index - Rankings Detail | MMA

Top Advertisers - Global 2020

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Unilever


Overall Rank: 1
Points: 947.7
Awards Won: 120
Finalist(s) Achieved: 79

Best in Show(s) Won: 0
Gold(s) Won: 31
Silver(s) Won: 40
Bronze(s) Won: 49
Location: Netherlands / UK
Region: Global

Campaigns and Awards 2020

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Deo Dry Serum Mobile Campaign

Dove

Unilever

Mindshare

Philippines

Brand awareness, mobile video

Smarties APAC

Bronze (2)

Deo Dry Serum Mobile Campaign

Dove

Unilever

AdColony

Philippines

Brand awareness, mobile video

Smarties APAC

Bronze (2)

Keep a CLEAR Head (Hand free gaming Experience)

Clear

Unilever

Mindshare

Thailand

Innovation

Smarties APAC

Finalist

Keep a CLEAR Head (Hand free gaming Experience)

Clear

Unilever

Pokkt

Thailand

Innovation

Smarties APAC

Finalist

Pemilan Mobile Campaign

Wall's

Unilever

Mindshare

Indonesia

Best Data Driven Display Creative

Smarties APAC

Silver

Pemilan Mobile Campaign

Wall's

Unilever

AdColony

Indonesia

Best Data Driven Display Creative

Smarties APAC

Silver

Pond’s Men x Star Wars Dirt Fader Mobile Campaign

Pond's

Unilever

Mindshare

Indonesia

Product / Services Launch

Smarties APAC

Silver

Pond’s Men x Star Wars Dirt Fader Mobile Campaign

Pond's

Unilever

AdColony

Indonesia

Product / Services Launch

Smarties APAC

Silver

Toc Tien AI Influencer

Clear

Unilever

T&A Ogilvy

Vietnam

Best Data Driven Display Creative, Innovation, Most Engaging Mobile Creative, Innovation & Creativity

Smarties APAC

Gold, Finalist (3)

Toc Tien AI Influencer

Clear

Unilever

Mindshare

Vietnam

Best Data Driven Display Creative, Innovation, Most Engaging Mobile Creative, Innovation & Creativity

Smarties APAC

Gold, Finalist (3)

Unilever Leverages First-Party Data to Drive Insights and Personalization at Scale

Breeze

Unilever

Mindshare

Philippines

Best Data Driven Display Creative

Smarties APAC

Bronze

Unilever Leverages First-Party Data to Drive Insights and Personalization at Scale

Breeze

Unilever

InMobi

Philippines

Best Data Driven Display Creative

Smarties APAC

Bronze

Unlimited Moves

Rexona

Unilever

RedComm

Indonesia

Social Impact / Not for Profit

Smarties APAC

Silver

Unlimited Moves

Rexona

Unilever

Mindshare

Indonesia

Social Impact / Not for Profit

Smarties APAC

Silver

Do Something Sweet at Home

Carte d'Or

Unilever

Standby Creative Group

Turkey

Inclusivity (during the pandemic)

Smarties EMEA

Silver

Do Something Sweet at Home

Carte d'Or

Unilever

Mindshare

Turkey

Inclusivity (during the pandemic)

Smarties EMEA

Silver

Elidor X Udemy

Elidor

Unilever

Mindshare

Turkey

Lead Generation / Direct Response / Conversions

Smarties EMEA

Silver

Good Loop Donation

Love Beauty and Planet

Unilever

Mindshare

Turkey

Mobile Video

Smarties EMEA

Gold

Legendary Crack Sound x Spotify 3d Audio

Magnum

Unilever

Mindshare

Turkey

Mobile Audio / Voice

Smarties EMEA

Silver

Legendary Crack Sound x Spotify 3d Audio

Magnum

Unilever

AdColony

Turkey

Mobile Audio / Voice

Smarties EMEA

Silver

MB Campaign #PleasureAtHome

Magnum

Unilever

Mindshare

Turkey

Customer Experience

Smarties EMEA

Finalist

Purpose

Lifebuoy

Unilever

Magna

Egypt

Social Responsibility

Smarties EMEA

Silver

Unicornetto // My Fairy Tale

Cornetto

Unilever

Medina Turgul DDB

Turkey

Gender Equality in Advertising, Product / Services Launch

Smarties EMEA

Silver, Finalist

Unicornetto // My Fairy Tale

Cornetto

Unilever

Mindshare

Turkey

Gender Equality in Advertising, Product / Services Launch

Smarties EMEA

Silver, Finalist

Unicornetto // My Fairy Tale

Cornetto

Unilever

Golin

Turkey

Gender Equality in Advertising, Product / Services Launch

Smarties EMEA

Silver, Finalist

Unicornetto Lovers Fountain

Cornetto

Unilever

Standby Creative Group

Turkey

Promotion

Smarties EMEA

Finalist

Unicornetto Lovers Fountain

Cornetto

Unilever

Mindshare

Turkey

Promotion

Smarties EMEA

Finalist

Home career

Active Wheel

Unilever

Jio Platforms

India

Social Impact / Not For Profit, Purposeful Marketing

Smarties India

Gold, Finalist

Home career

Active Wheel

Unilever

Lintas

India

Social Impact / Not For Profit, Purposeful Marketing

Smarties India

Gold, Finalist

#CuciTanganmuCuciMukamu

Pond's

Unilever

Mindshare

Indonesia

Innovation & Creativity

Smarties Indonesia

Finalist

#CuciTanganmuCuciMukamu

Pond's

Unilever

InMobi

Indonesia

Innovation & Creativity

Smarties Indonesia

Finalist

Brave the Heat

Clear

Unilever

Toaster

Indonesia

Programmatic and Machine Learning, Best Data Driven Display Creative

Smarties Indonesia

Bronze, Finalist

Connecting People to Spread Kindness with Lifebuoy #KuatkanKebaikan

Lifebuoy

Unilever

Mindshare

Indonesia

Purposeful Marketing

Smarties Indonesia

Bronze

Connecting People to Spread Kindness with Lifebuoy #KuatkanKebaikan

Lifebuoy

Unilever

Telkomsel

Indonesia

Purposeful Marketing

Smarties Indonesia

Bronze

Cool the Heart, Refresh the Skin (#SegarkanKulitSejukkanHati) Mobile Campaign

Citra

Unilever

Mindshare

Indonesia

Purposeful Marketing

Smarties Indonesia

Finalist

Cool the Heart, Refresh the Skin (#SegarkanKulitSejukkanHati) Mobile Campaign

Citra

Unilever

AdColony

Indonesia

Purposeful Marketing

Smarties Indonesia

Finalist

Cool the Heart, Refresh the Skin (#SegarkanKulitSejukkanHati) Mobile Campaign

Citra

Unilever

Wunderman Thompson

Indonesia

Purposeful Marketing

Smarties Indonesia

Finalist

Pemilan Mobile Campaign

Wall's

Unilever

Mindshare

Indonesia

Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Best Data Driven Display Creative

Smarties Indonesia

Silver, Bronze, Finalist

Pemilan Mobile Campaign

Wall's

Unilever

AdColony

Indonesia

Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Best Data Driven Display Creative

Smarties Indonesia

Silver, Bronze, Finalist

Pond’s Men x Star Wars Dirt Fader Mobile Campaign

Pond's

Unilever

Mindshare

Indonesia

Location Based Services or Targeting

Smarties Indonesia

Finalist

Pond’s Men x Star Wars Dirt Fader Mobile Campaign

Pond's

Unilever

AdColony

Indonesia

Location Based Services or Targeting

Smarties Indonesia

Finalist

Soccer Star Challenge

Rexona

Unilever

Emtek Digital

Indonesia

Mobile Gaming Gamification & E-Sports, Home Production

Smarties Indonesia

Silver, Bronze

Soccer Star Challenge

Rexona

Unilever

Mindshare

Indonesia

Mobile Gaming Gamification & E-Sports, Home Production

Smarties Indonesia

Silver, Bronze

Spreads Happiness and Cheer During a COVID-stricken Ramadan

Wall's

Unilever

Mindshare

Indonesia

Best Brand Experience in Mobile Rich Media

Smarties Indonesia

Finalist

Spreads Happiness and Cheer During a COVID-stricken Ramadan

Wall's

Unilever

InMobi

Indonesia

Best Brand Experience in Mobile Rich Media

Smarties Indonesia

Finalist

Unlimited Moves

Rexona

Unilever

RedComm

Indonesia

Social Impact / Not For Profit, Product / Services Launch, Cross Media

Smarties Indonesia

Gold, Silver, Bronze

Unlimited Moves

Rexona

Unilever

Mindshare

Indonesia

Social Impact / Not For Profit, Product / Services Launch, Cross Media

Smarties Indonesia

Gold, Silver, Bronze

Aurora

OMO

Unilever

AdColony

MENA

Brand Awareness, Social Responsibility

Smarties MENA

Finalist (2)

Aurora

OMO

Unilever

Magna

MENA

Brand Awareness, Social Responsibility

Smarties MENA

Finalist (2)

Chill

Axe

Unilever

Magna

MENA

Data/Insights, Innovation, Brand Awareness

Smarties MENA

Gold, Bronze, Finalist

Chill

Axe

Unilever

InMobi

MENA

Data/Insights, Innovation, Brand Awareness

Smarties MENA

Gold, Bronze, Finalist

Chill

Axe

Unilever

Anghami

MENA

Data/Insights, Innovation, Brand Awareness

Smarties MENA

Gold, Bronze, Finalist

Chill

Axe

Unilever

YouTube

MENA

Data/Insights, Innovation, Brand Awareness

Smarties MENA

Gold, Bronze, Finalist

Chill

Axe

Unilever

Instagram

MENA

Data/Insights, Innovation, Brand Awareness

Smarties MENA

Gold, Bronze, Finalist

Device ID

Lux

Unilever

Magna

MENA

Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Data/Insights

Smarties MENA

Silver, Bronze, Finalist

Device ID

Lux

Unilever

Lifesight

MENA

Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Data/Insights

Smarties MENA

Silver, Bronze, Finalist

Dove Amazon

Dove

Unilever

Magna

MENA

Machine Learning and AI, Lead Generation / Direct Response / Conversions, Data/Insights

Smarties MENA

Gold, Finalist (2)

Dove Amazon

Dove

Unilever

Amazon

MENA

Machine Learning and AI, Lead Generation / Direct Response / Conversions, Data/Insights

Smarties MENA

Gold, Finalist (2)

Hajj Pack

Lifebuoy

Unilever

Magna

MENA

Location Based Services or Targeting, Data/Insights, Brand Awareness

Smarties MENA

Gold, Silver, Finalist

Hajj Pack

Lifebuoy

Unilever

InMobi

MENA

Location Based Services or Targeting, Data/Insights, Brand Awareness

Smarties MENA

Gold, Silver, Finalist

Hajj Pack

Lifebuoy

Unilever

Blis

MENA

Location Based Services or Targeting, Data/Insights, Brand Awareness

Smarties MENA

Gold, Silver, Finalist

Hajj Pack

Lifebuoy

Unilever

Google

MENA

Location Based Services or Targeting, Data/Insights, Brand Awareness

Smarties MENA

Gold, Silver, Finalist

Hajj Pack

Lifebuoy

Unilever

Facebook

MENA

Location Based Services or Targeting, Data/Insights, Brand Awareness

Smarties MENA

Gold, Silver, Finalist

Hajj Pack

Lifebuoy

Unilever

Snap Inc.

MENA

Location Based Services or Targeting, Data/Insights, Brand Awareness

Smarties MENA

Gold, Silver, Finalist

Hajj Pack

Lifebuoy

Unilever

Twitter

MENA

Location Based Services or Targeting, Data/Insights, Brand Awareness

Smarties MENA

Gold, Silver, Finalist

Hajj Pack

Lifebuoy

Unilever

YouTube

MENA

Location Based Services or Targeting, Data/Insights, Brand Awareness

Smarties MENA

Gold, Silver, Finalist

Launch Campaign

Sunlight

Unilever

Magna

MENA

Innovation

Smarties MENA

Finalist

Lipton Stay At Home

Lipton

Unilever

Magna

MENA

Innovation

Smarties MENA

Silver

Move More Stay Home

Rexona

Unilever

Magna

MENA

Social Responsibility

Smarties MENA

Silver

Purpose

Lifebuoy

Unilever

Magna

MENA

Social Responsibility, Location Based Services or Targeting, Inovation

Smarties MENA

Bronze (2), Finalist

Purpose

Lifebuoy

Unilever

Blis

MENA

Social Responsibility, Location Based Services or Targeting, Inovation

Smarties MENA

Bronze (2), Finalist

Purpose

Lifebuoy

Unilever

Mirrors

MENA

Social Responsibility, Location Based Services or Targeting, Inovation

Smarties MENA

Bronze (2), Finalist

Toastie - Find Your Sarmie Soulmate

Marmite / Bovril / Redro / Pecks Anchovette

Unilever

Yonder Media

South Africa

Media : Mobile Gaming Gamification & E-Sports

Smarties South Africa

Gold

Clear Stay At Home

Clear

Unilever

Mindshare

Turkey

Location Based Services or Targeting

Smarties Turkey

Finalist

Do Something Sweet at Home

Carte d'Or

Unilever

Standby Creative Group

Turkey

Inclusivity (during the pandemic), Customer Experience

Smarties Turkey

Bronze, Finalist

Do Something Sweet at Home

Carte d'Or

Unilever

Mindshare

Turkey

Inclusivity (during the pandemic), Customer Experience

Smarties Turkey

Bronze, Finalist

Good Loop Donation

Love Beauty and Planet

Unilever

Mindshare

Turkey

Mobile Video

Smarties Turkey

Finalist

Legendary Crack Sound x Spotify 3d Audio

Magnum

Unilever

Mindshare

Turkey

Mobile Audio / Voice

Smarties Turkey

Gold

Legendary Crack Sound x Spotify 3d Audio

Magnum

Unilever

AdColony

Turkey

Mobile Audio / Voice

Smarties Turkey

Gold

TV Summer School

Max Ice Cream

Unilever

Mindshare

Turkey

Social Responsibility

Smarties Turkey

Finalist

Unicornetto // My Fairy Tale

Cornetto

Unilever

Medina Turgul DDB

Turkey

Gender Equality in Advertising

Smarties Turkey

Finalist

Unicornetto // My Fairy Tale

Cornetto

Unilever

Mindshare

Turkey

Gender Equality in Advertising

Smarties Turkey

Finalist

Unicornetto // My Fairy Tale

Cornetto

Unilever

Golin

Turkey

Gender Equality in Advertising

Smarties Turkey

Finalist

Unicornetto Lovers Fountain

Cornetto

Unilever

Standby Creative Group

Turkey

Promotion

Smarties Turkey

Bronze

Unicornetto Lovers Fountain

Cornetto

Unilever

Mindshare

Turkey

Promotion

Smarties Turkey

Bronze

#ShowUs Russia

Dove

Unilever

Initiative

Russia

Cross Media

Smarties X

Finalist

#ShowUs Russia

Dove

Unilever

POSSIBLE

Russia

Cross Media

Smarties X

Finalist

COVID-19: How Vietnam Beat Rest of the World

Lifebuoy

Unilever

Mindshare

Vietnam

Social Impact / Not For Profit, User Generated, mCommerce

Smarties X

Bronze (3)

COVID-19: How Vietnam Beat Rest of the World

Lifebuoy

Unilever

Lava Digital Media

Vietnam

Social Impact / Not For Profit, User Generated, mCommerce

Smarties X

Bronze (3)

COVID-19: How Vietnam Beat Rest of the World

Lifebuoy

Unilever

Biz Eyes

Vietnam

Social Impact / Not For Profit, User Generated, mCommerce

Smarties X

Bronze (3)

COVID-19: How Vietnam Beat Rest of the World

Lifebuoy

Unilever

Zee

Vietnam

Social Impact / Not For Profit, User Generated, mCommerce

Smarties X

Bronze (3)

Delivering hygiene one meal at a time

Lifebuoy

Unilever

Mindshare

India

Lead Generation / Direct Response / Conversions, Cross Media

Smarties X

Gold, Silver

Deo Dry Serum Mobile Campaign

Dove

Unilever

AdColony

Philippines

Mobile Video

Smarties X

Bronze

Deo Dry Serum Mobile Campaign

Dove

Unilever

Mindshare

Philippines

Mobile Video

Smarties X

Bronze

Elidor X Udemy

Elidor

Unilever

Mindshare

Turkey

Social Distancing

Smarties X

Finalist

Essentials on Wheels

Unilever

Unilever

Mindshare

India

mCommerce

Smarties X

Bronze

Face Your Hesitations and #SeeWhatHappens

Pond's

Unilever

Mindshare

Philippines

Cross Mobile Integration, Innovation

Smarties X

Silver, Bronze

Face Your Hesitations and #SeeWhatHappens

Pond's

Unilever

Facebook

Philippines

Cross Mobile Integration, Innovation

Smarties X

Silver, Bronze

Men Swipes All: Hijacking League of Legends

Clear

Unilever

Mindshare

Vietnam

Mobile Gaming Gamification & E-Sports, Brand Awareness

Smarties X

Silver, Finalist

Men Swipes All: Hijacking League of Legends

Clear

Unilever

The Esport Agency

Vietnam

Mobile Gaming Gamification & E-Sports, Brand Awareness

Smarties X

Silver, Finalist

Pollution Alert System

Blueair

Unilever

Mindshare

India

Location Based Services or Targeting

Smarties X

Gold

Pray for Kay

OMO

Unilever

Mindshare

Vietnam

Mobile Social, Social Impact / Not For Profit

Smarties X

Finalist (2)

Pray for Kay

OMO

Unilever

Adtima

Vietnam

Mobile Social, Social Impact / Not For Profit

Smarties X

Finalist (2)

Pray for Kay

OMO

Unilever

CocCoc

Vietnam

Mobile Social, Social Impact / Not For Profit

Smarties X

Finalist (2)

Pray for Kay

OMO

Unilever

VMLY&R

Vietnam

Mobile Social, Social Impact / Not For Profit

Smarties X

Finalist (2)

Real-Time Infection Alert System

Lifebuoy

Unilever

Mindshare

Vietnam

Location Based Services or Targeting, Data/Insights

Smarties X

Gold (2)

Real-Time Infection Alert System

Lifebuoy

Unilever

Google

Vietnam

Location Based Services or Targeting, Data/Insights

Smarties X

Gold (2)

Toc Tien AI Influencer

Clear

Unilever

T&A Ogilvy

Vietnam

Machine Learning and AI

Smarties X

Silver

Toc Tien AI Influencer

Clear

Unilever

Mindshare

Vietnam

Machine Learning and AI

Smarties X

Silver

Unicornetto // My Fairy Tale

Cornetto

Unilever

Medina Turgul DDB

Turkey

Product / Services Launch

Smarties X

Finalist

Unicornetto // My Fairy Tale

Cornetto

Unilever

Mindshare

Turkey

Product / Services Launch

Smarties X

Finalist

Unicornetto // My Fairy Tale

Cornetto

Unilever

Golin

Turkey

Product / Services Launch

Smarties X

Finalist