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Top Advertisers - Global 2020
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Unilever
| Overall Rank: | 1 |
| Points: | 947.7 |
| Awards Won: | 120 |
| Finalist(s) Achieved: | 79 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 31 |
| Silver(s) Won: | 40 |
| Bronze(s) Won: | 49 |
| Location: | Netherlands / UK |
| Region: | Global |
Campaigns and Awards 2020
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Deo Dry Serum Mobile Campaign | Dove | Unilever | Mindshare | Philippines | Brand awareness, mobile video | Smarties APAC | Bronze (2) |
Deo Dry Serum Mobile Campaign | Dove | Unilever | AdColony | Philippines | Brand awareness, mobile video | Smarties APAC | Bronze (2) |
Keep a CLEAR Head (Hand free gaming Experience) | Clear | Unilever | Mindshare | Thailand | Innovation | Smarties APAC | Finalist |
Keep a CLEAR Head (Hand free gaming Experience) | Clear | Unilever | Pokkt | Thailand | Innovation | Smarties APAC | Finalist |
Pemilan Mobile Campaign | Wall's | Unilever | Mindshare | Indonesia | Best Data Driven Display Creative | Smarties APAC | Silver |
Pemilan Mobile Campaign | Wall's | Unilever | AdColony | Indonesia | Best Data Driven Display Creative | Smarties APAC | Silver |
Pond’s Men x Star Wars Dirt Fader Mobile Campaign | Pond's | Unilever | Mindshare | Indonesia | Product / Services Launch | Smarties APAC | Silver |
Pond’s Men x Star Wars Dirt Fader Mobile Campaign | Pond's | Unilever | AdColony | Indonesia | Product / Services Launch | Smarties APAC | Silver |
Toc Tien AI Influencer | Clear | Unilever | T&A Ogilvy | Vietnam | Best Data Driven Display Creative, Innovation, Most Engaging Mobile Creative, Innovation & Creativity | Smarties APAC | Gold, Finalist (3) |
Toc Tien AI Influencer | Clear | Unilever | Mindshare | Vietnam | Best Data Driven Display Creative, Innovation, Most Engaging Mobile Creative, Innovation & Creativity | Smarties APAC | Gold, Finalist (3) |
Unilever Leverages First-Party Data to Drive Insights and Personalization at Scale | Breeze | Unilever | Mindshare | Philippines | Best Data Driven Display Creative | Smarties APAC | Bronze |
Unilever Leverages First-Party Data to Drive Insights and Personalization at Scale | Breeze | Unilever | InMobi | Philippines | Best Data Driven Display Creative | Smarties APAC | Bronze |
Unlimited Moves | Rexona | Unilever | RedComm | Indonesia | Social Impact / Not for Profit | Smarties APAC | Silver |
Unlimited Moves | Rexona | Unilever | Mindshare | Indonesia | Social Impact / Not for Profit | Smarties APAC | Silver |
Do Something Sweet at Home | Carte d'Or | Unilever | Standby Creative Group | Turkey | Inclusivity (during the pandemic) | Smarties EMEA | Silver |
Do Something Sweet at Home | Carte d'Or | Unilever | Mindshare | Turkey | Inclusivity (during the pandemic) | Smarties EMEA | Silver |
Elidor X Udemy | Elidor | Unilever | Mindshare | Turkey | Lead Generation / Direct Response / Conversions | Smarties EMEA | Silver |
Good Loop Donation | Love Beauty and Planet | Unilever | Mindshare | Turkey | Mobile Video | Smarties EMEA | Gold |
Legendary Crack Sound x Spotify 3d Audio | Magnum | Unilever | Mindshare | Turkey | Mobile Audio / Voice | Smarties EMEA | Silver |
Legendary Crack Sound x Spotify 3d Audio | Magnum | Unilever | AdColony | Turkey | Mobile Audio / Voice | Smarties EMEA | Silver |
MB Campaign #PleasureAtHome | Magnum | Unilever | Mindshare | Turkey | Customer Experience | Smarties EMEA | Finalist |
Purpose | Lifebuoy | Unilever | Magna | Egypt | Social Responsibility | Smarties EMEA | Silver |
Unicornetto // My Fairy Tale | Cornetto | Unilever | Medina Turgul DDB | Turkey | Gender Equality in Advertising, Product / Services Launch | Smarties EMEA | Silver, Finalist |
Unicornetto // My Fairy Tale | Cornetto | Unilever | Mindshare | Turkey | Gender Equality in Advertising, Product / Services Launch | Smarties EMEA | Silver, Finalist |
Unicornetto // My Fairy Tale | Cornetto | Unilever | Golin | Turkey | Gender Equality in Advertising, Product / Services Launch | Smarties EMEA | Silver, Finalist |
Unicornetto Lovers Fountain | Cornetto | Unilever | Standby Creative Group | Turkey | Promotion | Smarties EMEA | Finalist |
Unicornetto Lovers Fountain | Cornetto | Unilever | Mindshare | Turkey | Promotion | Smarties EMEA | Finalist |
Home career | Active Wheel | Unilever | Jio Platforms | India | Social Impact / Not For Profit, Purposeful Marketing | Smarties India | Gold, Finalist |
Home career | Active Wheel | Unilever | Lintas | India | Social Impact / Not For Profit, Purposeful Marketing | Smarties India | Gold, Finalist |
#CuciTanganmuCuciMukamu | Pond's | Unilever | Mindshare | Indonesia | Innovation & Creativity | Smarties Indonesia | Finalist |
#CuciTanganmuCuciMukamu | Pond's | Unilever | InMobi | Indonesia | Innovation & Creativity | Smarties Indonesia | Finalist |
Brave the Heat | Clear | Unilever | Toaster | Indonesia | Programmatic and Machine Learning, Best Data Driven Display Creative | Smarties Indonesia | Bronze, Finalist |
Connecting People to Spread Kindness with Lifebuoy #KuatkanKebaikan | Lifebuoy | Unilever | Mindshare | Indonesia | Purposeful Marketing | Smarties Indonesia | Bronze |
Connecting People to Spread Kindness with Lifebuoy #KuatkanKebaikan | Lifebuoy | Unilever | Telkomsel | Indonesia | Purposeful Marketing | Smarties Indonesia | Bronze |
Cool the Heart, Refresh the Skin (#SegarkanKulitSejukkanHati) Mobile Campaign | Citra | Unilever | Mindshare | Indonesia | Purposeful Marketing | Smarties Indonesia | Finalist |
Cool the Heart, Refresh the Skin (#SegarkanKulitSejukkanHati) Mobile Campaign | Citra | Unilever | AdColony | Indonesia | Purposeful Marketing | Smarties Indonesia | Finalist |
Cool the Heart, Refresh the Skin (#SegarkanKulitSejukkanHati) Mobile Campaign | Citra | Unilever | Wunderman Thompson | Indonesia | Purposeful Marketing | Smarties Indonesia | Finalist |
Pemilan Mobile Campaign | Wall's | Unilever | Mindshare | Indonesia | Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Best Data Driven Display Creative | Smarties Indonesia | Silver, Bronze, Finalist |
Pemilan Mobile Campaign | Wall's | Unilever | AdColony | Indonesia | Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Best Data Driven Display Creative | Smarties Indonesia | Silver, Bronze, Finalist |
Pond’s Men x Star Wars Dirt Fader Mobile Campaign | Pond's | Unilever | Mindshare | Indonesia | Location Based Services or Targeting | Smarties Indonesia | Finalist |
Pond’s Men x Star Wars Dirt Fader Mobile Campaign | Pond's | Unilever | AdColony | Indonesia | Location Based Services or Targeting | Smarties Indonesia | Finalist |
Soccer Star Challenge | Rexona | Unilever | Emtek Digital | Indonesia | Mobile Gaming Gamification & E-Sports, Home Production | Smarties Indonesia | Silver, Bronze |
Soccer Star Challenge | Rexona | Unilever | Mindshare | Indonesia | Mobile Gaming Gamification & E-Sports, Home Production | Smarties Indonesia | Silver, Bronze |
Spreads Happiness and Cheer During a COVID-stricken Ramadan | Wall's | Unilever | Mindshare | Indonesia | Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Finalist |
Spreads Happiness and Cheer During a COVID-stricken Ramadan | Wall's | Unilever | InMobi | Indonesia | Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Finalist |
Unlimited Moves | Rexona | Unilever | RedComm | Indonesia | Social Impact / Not For Profit, Product / Services Launch, Cross Media | Smarties Indonesia | Gold, Silver, Bronze |
Unlimited Moves | Rexona | Unilever | Mindshare | Indonesia | Social Impact / Not For Profit, Product / Services Launch, Cross Media | Smarties Indonesia | Gold, Silver, Bronze |
Aurora | OMO | Unilever | AdColony | MENA | Brand Awareness, Social Responsibility | Smarties MENA | Finalist (2) |
Aurora | OMO | Unilever | Magna | MENA | Brand Awareness, Social Responsibility | Smarties MENA | Finalist (2) |
Chill | Axe | Unilever | Magna | MENA | Data/Insights, Innovation, Brand Awareness | Smarties MENA | Gold, Bronze, Finalist |
Chill | Axe | Unilever | InMobi | MENA | Data/Insights, Innovation, Brand Awareness | Smarties MENA | Gold, Bronze, Finalist |
Chill | Axe | Unilever | Anghami | MENA | Data/Insights, Innovation, Brand Awareness | Smarties MENA | Gold, Bronze, Finalist |
Chill | Axe | Unilever | YouTube | MENA | Data/Insights, Innovation, Brand Awareness | Smarties MENA | Gold, Bronze, Finalist |
Chill | Axe | Unilever | MENA | Data/Insights, Innovation, Brand Awareness | Smarties MENA | Gold, Bronze, Finalist | |
Device ID | Lux | Unilever | Magna | MENA | Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Data/Insights | Smarties MENA | Silver, Bronze, Finalist |
Device ID | Lux | Unilever | Lifesight | MENA | Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Data/Insights | Smarties MENA | Silver, Bronze, Finalist |
Dove Amazon | Dove | Unilever | Magna | MENA | Machine Learning and AI, Lead Generation / Direct Response / Conversions, Data/Insights | Smarties MENA | Gold, Finalist (2) |
Dove Amazon | Dove | Unilever | Amazon | MENA | Machine Learning and AI, Lead Generation / Direct Response / Conversions, Data/Insights | Smarties MENA | Gold, Finalist (2) |
Hajj Pack | Lifebuoy | Unilever | Magna | MENA | Location Based Services or Targeting, Data/Insights, Brand Awareness | Smarties MENA | Gold, Silver, Finalist |
Hajj Pack | Lifebuoy | Unilever | InMobi | MENA | Location Based Services or Targeting, Data/Insights, Brand Awareness | Smarties MENA | Gold, Silver, Finalist |
Hajj Pack | Lifebuoy | Unilever | Blis | MENA | Location Based Services or Targeting, Data/Insights, Brand Awareness | Smarties MENA | Gold, Silver, Finalist |
Hajj Pack | Lifebuoy | Unilever | MENA | Location Based Services or Targeting, Data/Insights, Brand Awareness | Smarties MENA | Gold, Silver, Finalist | |
Hajj Pack | Lifebuoy | Unilever | MENA | Location Based Services or Targeting, Data/Insights, Brand Awareness | Smarties MENA | Gold, Silver, Finalist | |
Hajj Pack | Lifebuoy | Unilever | Snap Inc. | MENA | Location Based Services or Targeting, Data/Insights, Brand Awareness | Smarties MENA | Gold, Silver, Finalist |
Hajj Pack | Lifebuoy | Unilever | MENA | Location Based Services or Targeting, Data/Insights, Brand Awareness | Smarties MENA | Gold, Silver, Finalist | |
Hajj Pack | Lifebuoy | Unilever | YouTube | MENA | Location Based Services or Targeting, Data/Insights, Brand Awareness | Smarties MENA | Gold, Silver, Finalist |
Launch Campaign | Sunlight | Unilever | Magna | MENA | Innovation | Smarties MENA | Finalist |
Lipton Stay At Home | Lipton | Unilever | Magna | MENA | Innovation | Smarties MENA | Silver |
Move More Stay Home | Rexona | Unilever | Magna | MENA | Social Responsibility | Smarties MENA | Silver |
Purpose | Lifebuoy | Unilever | Magna | MENA | Social Responsibility, Location Based Services or Targeting, Inovation | Smarties MENA | Bronze (2), Finalist |
Purpose | Lifebuoy | Unilever | Blis | MENA | Social Responsibility, Location Based Services or Targeting, Inovation | Smarties MENA | Bronze (2), Finalist |
Purpose | Lifebuoy | Unilever | Mirrors | MENA | Social Responsibility, Location Based Services or Targeting, Inovation | Smarties MENA | Bronze (2), Finalist |
Toastie - Find Your Sarmie Soulmate | Marmite / Bovril / Redro / Pecks Anchovette | Unilever | Yonder Media | South Africa | Media : Mobile Gaming Gamification & E-Sports | Smarties South Africa | Gold |
Clear Stay At Home | Clear | Unilever | Mindshare | Turkey | Location Based Services or Targeting | Smarties Turkey | Finalist |
Do Something Sweet at Home | Carte d'Or | Unilever | Standby Creative Group | Turkey | Inclusivity (during the pandemic), Customer Experience | Smarties Turkey | Bronze, Finalist |
Do Something Sweet at Home | Carte d'Or | Unilever | Mindshare | Turkey | Inclusivity (during the pandemic), Customer Experience | Smarties Turkey | Bronze, Finalist |
Good Loop Donation | Love Beauty and Planet | Unilever | Mindshare | Turkey | Mobile Video | Smarties Turkey | Finalist |
Legendary Crack Sound x Spotify 3d Audio | Magnum | Unilever | Mindshare | Turkey | Mobile Audio / Voice | Smarties Turkey | Gold |
Legendary Crack Sound x Spotify 3d Audio | Magnum | Unilever | AdColony | Turkey | Mobile Audio / Voice | Smarties Turkey | Gold |
TV Summer School | Max Ice Cream | Unilever | Mindshare | Turkey | Social Responsibility | Smarties Turkey | Finalist |
Unicornetto // My Fairy Tale | Cornetto | Unilever | Medina Turgul DDB | Turkey | Gender Equality in Advertising | Smarties Turkey | Finalist |
Unicornetto // My Fairy Tale | Cornetto | Unilever | Mindshare | Turkey | Gender Equality in Advertising | Smarties Turkey | Finalist |
Unicornetto // My Fairy Tale | Cornetto | Unilever | Golin | Turkey | Gender Equality in Advertising | Smarties Turkey | Finalist |
Unicornetto Lovers Fountain | Cornetto | Unilever | Standby Creative Group | Turkey | Promotion | Smarties Turkey | Bronze |
Unicornetto Lovers Fountain | Cornetto | Unilever | Mindshare | Turkey | Promotion | Smarties Turkey | Bronze |
#ShowUs Russia | Dove | Unilever | Initiative | Russia | Cross Media | Smarties X | Finalist |
#ShowUs Russia | Dove | Unilever | POSSIBLE | Russia | Cross Media | Smarties X | Finalist |
COVID-19: How Vietnam Beat Rest of the World | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact / Not For Profit, User Generated, mCommerce | Smarties X | Bronze (3) |
COVID-19: How Vietnam Beat Rest of the World | Lifebuoy | Unilever | Lava Digital Media | Vietnam | Social Impact / Not For Profit, User Generated, mCommerce | Smarties X | Bronze (3) |
COVID-19: How Vietnam Beat Rest of the World | Lifebuoy | Unilever | Biz Eyes | Vietnam | Social Impact / Not For Profit, User Generated, mCommerce | Smarties X | Bronze (3) |
COVID-19: How Vietnam Beat Rest of the World | Lifebuoy | Unilever | Zee | Vietnam | Social Impact / Not For Profit, User Generated, mCommerce | Smarties X | Bronze (3) |
Delivering hygiene one meal at a time | Lifebuoy | Unilever | Mindshare | India | Lead Generation / Direct Response / Conversions, Cross Media | Smarties X | Gold, Silver |
Deo Dry Serum Mobile Campaign | Dove | Unilever | AdColony | Philippines | Mobile Video | Smarties X | Bronze |
Deo Dry Serum Mobile Campaign | Dove | Unilever | Mindshare | Philippines | Mobile Video | Smarties X | Bronze |
Elidor X Udemy | Elidor | Unilever | Mindshare | Turkey | Social Distancing | Smarties X | Finalist |
Essentials on Wheels | Unilever | Unilever | Mindshare | India | mCommerce | Smarties X | Bronze |
Face Your Hesitations and #SeeWhatHappens | Pond's | Unilever | Mindshare | Philippines | Cross Mobile Integration, Innovation | Smarties X | Silver, Bronze |
Face Your Hesitations and #SeeWhatHappens | Pond's | Unilever | Philippines | Cross Mobile Integration, Innovation | Smarties X | Silver, Bronze | |
Men Swipes All: Hijacking League of Legends | Clear | Unilever | Mindshare | Vietnam | Mobile Gaming Gamification & E-Sports, Brand Awareness | Smarties X | Silver, Finalist |
Men Swipes All: Hijacking League of Legends | Clear | Unilever | The Esport Agency | Vietnam | Mobile Gaming Gamification & E-Sports, Brand Awareness | Smarties X | Silver, Finalist |
Pollution Alert System | Blueair | Unilever | Mindshare | India | Location Based Services or Targeting | Smarties X | Gold |
Pray for Kay | OMO | Unilever | Mindshare | Vietnam | Mobile Social, Social Impact / Not For Profit | Smarties X | Finalist (2) |
Pray for Kay | OMO | Unilever | Adtima | Vietnam | Mobile Social, Social Impact / Not For Profit | Smarties X | Finalist (2) |
Pray for Kay | OMO | Unilever | CocCoc | Vietnam | Mobile Social, Social Impact / Not For Profit | Smarties X | Finalist (2) |
Pray for Kay | OMO | Unilever | VMLY&R | Vietnam | Mobile Social, Social Impact / Not For Profit | Smarties X | Finalist (2) |
Real-Time Infection Alert System | Lifebuoy | Unilever | Mindshare | Vietnam | Location Based Services or Targeting, Data/Insights | Smarties X | Gold (2) |
Real-Time Infection Alert System | Lifebuoy | Unilever | Vietnam | Location Based Services or Targeting, Data/Insights | Smarties X | Gold (2) | |
Toc Tien AI Influencer | Clear | Unilever | T&A Ogilvy | Vietnam | Machine Learning and AI | Smarties X | Silver |
Toc Tien AI Influencer | Clear | Unilever | Mindshare | Vietnam | Machine Learning and AI | Smarties X | Silver |
Unicornetto // My Fairy Tale | Cornetto | Unilever | Medina Turgul DDB | Turkey | Product / Services Launch | Smarties X | Finalist |
Unicornetto // My Fairy Tale | Cornetto | Unilever | Mindshare | Turkey | Product / Services Launch | Smarties X | Finalist |
Unicornetto // My Fairy Tale | Cornetto | Unilever | Golin | Turkey | Product / Services Launch | Smarties X | Finalist |