| Overall Rank: | 6 |
| Points: | 99.2 |
| Awards Won: | 34 |
| Finalist(s) Achieved: | 20 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 9 |
| Silver(s) Won: | 15 |
| Bronze(s) Won: | 10 |
| Location: | Istanbul |
| Region: | EMEA |
| Network: | Interpublic Group |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
360° ARTE: Holistic Approach to Growth Against the Trend | ARTE | ARTE | UM | Germany | Brand Experience, Cross Digital Media Marketing | Smarties Germany | Bronze (2) |
Opt.Ink. Get Inked. Give Life. The organ donation tattoo. | Junge Helden e.V. | Junge Helden e.V. | UM | Germany | Social Impact Marketing, Brand Purpose / Activism | Smarties Germany | Gold, Silver |
Spotify takes over TikTok | Spotify | Spotify | UM | Germany | Social Media Marketing, Creator / Influencer / Celebrity Marketing | Smarties Germany | Bronze (2) |
Backpack | Dyson | Dyson | UM | Turkey | Omnichannel Marketing, Contextual and Geo Targeting, Contextual and Geo Targeting | Smarties Turkey | Gold, Silver, Finalist |
Mother Ai | MediaMarkt | Ceconomy AG | UM | Turkey | Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech, Social Messaging / Chat Apps / Text Messaging | Smarties Turkey | Silver, Finalist (2) |
Mother Ai | MediaMarkt | Ceconomy AG | UM | Turkey | Social Messaging / Chat Apps / Text Messaging, Spatial / AR / VR / NFT / Metaverse Tech | Smarties X | Gold, Finalist |
Barbie Shoppable Media | Mattel | Mattel | UM | South Africa | Real Time Marketing | Smarties South Africa | Finalist |
Order Ahead | McDonald's | McDonald's | UM | United Arab Emirates | Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting | Smarties MENA | Silver (2), Bronze, Finalist (2) |
Rani // MENA // Digital Turbine | Rani | Aujan Group | UM | Turkey | Customer Experience (CX) | Smarties MENA | Finalist |
Chatbots, dynamic creatives, and media innovation | Jawwy | STC Group | UM | Saudi Arabia | Programmatic, Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights | Smarties MENA | Gold, Silver, Finalist (2) |
Your partner for a healthy and protected Hajj. | Dettol | Reckitt | UM | United Arab Emirates | Product / Service Launch | Smarties MENA | Finalist |
Beat the Heat and feel the Zing. | Dettol | Reckitt | UM | United Arab Emirates | Cross Platform - Digital Only | Smarties MENA | Finalist |
Empowering Saudi Youth to Harness their Self-Expression. | Durex | Reckitt | UM | United Arab Emirates | Partnerships Marketing | Smarties MENA | Gold |
Hijacking the 2022 World Cup | stc | STC Group | UM | Kuwait | Audio / Voice / Sonic Branding , Small Business / Big Impact | Smarties MENA | Bronze (2) |
How a showstopping sale transformed RAKBANK’s fortunes | RAKBANK | RAKBANK | UM | United Arab Emirates | Brand Experience, Small Business / Big Impact | Smarties MENA | Finalist (2) |
How Men Increased L’Oréal’s Sales During A Crisis | L'Oréal | L'Oréal | UM | United Arab Emirates | Data Insights, Integrated Ecommerce Innovation, Partnerships Marketing | Smarties MENA | Silver (2), Finalist |
Kickstarting a mass customer migration | McDonald's | McDonald's | UM | Saudi Arabia | Cross Platform - Digital Only, Data Insights, Small Business / Big Impact | Smarties MENA | Silver, Finalist (2) |
Leading a Manga revolution in KSA | Manga Arabia | SRMG | UM | Saudi Arabia | Product / Service Launch, Cross Platform - Digital Only | Smarties MENA | Gold, Finalist |
Order Ahead | McDonald's | McDonald's | UM | United Arab Emirates | Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting | Smarties MENA | Silver (2), Bronze, Finalist (2) |
User acquisition campaign yields staggering app usage, retention and transaction rates | stc pay | STC Group | UM | United Arab Emirates | Lead Generation, Partnerships Marketing, Customer Life-Cycle Marketing | Smarties MENA | Gold, Silver (2) |
Strength of 5G in the deepest parts of Saudi Arabia | stc | STC Group | UM | Saudi Arabia | XR Technology – (AR/VR/MR), Small Business / Big Impact, Brand Experience | Smarties MENA | Gold, Silver, Bronze |
Taking the gaming world by storm! | stc play | STC Group | UM | Saudi Arabia | Cross Platform - Digital Only, Product / Service Launch, Gaming, Gamification & E-Sports | Smarties MENA | Gold, Silver, Bronze |