| Overall Rank: | 11 |
| Points: | 242.6 |
| Awards Won: | 17 |
| Finalist(s) Achieved: | 17 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 5 |
| Silver(s) Won: | 3 |
| Bronze(s) Won: | 9 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Snack Game | Fanta | The Coca-Cola Company | Carat | Turkey | Gaming, Gamification & E-Sports | Smarties EMEA | Finalist |
Recruiting the next generation of Coke drinkers at scale | Coca-Cola | The Coca-Cola Company | Starcom | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties APAC | Finalist |
Recruiting the next generation of Coke drinkers at scale | Coca-Cola | The Coca-Cola Company | Starcom | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Gold |
Recruiting the next generation of Coke drinkers at scale | Coca-Cola | The Coca-Cola Company | Starcom | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties X | Bronze |
Recruiting the next generation of Coke drinkers at scale | Coca-Cola | The Coca-Cola Company | Grivy | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties APAC | Finalist |
Recruiting the next generation of Coke drinkers at scale | Coca-Cola | The Coca-Cola Company | Grivy | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Gold |
Recruiting the next generation of Coke drinkers at scale | Coca-Cola | The Coca-Cola Company | Grivy | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties X | Bronze |
Fanta Fest | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Cross Platform - All Media, Brand Experience | Smarties EMEA | Gold, Finalist |
#bidamlasuchallenge | Damla Su | The Coca-Cola Company | EssenceMediacom | Turkey | Social Media Marketing | Smarties EMEA | Finalist |
What The Fanta | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Product / Service Launch | Smarties EMEA | Finalist |
Snack Game | Fanta | The Coca-Cola Company | Tvekstra | Turkey | Gaming, Gamification & E-Sports | Smarties EMEA | Finalist |
Loyalty Program | Daha Daha | The Coca-Cola Company | EssenceMediacom | Turkey | Partnerships Marketing | Smarties Turkey | Finalist |
#bidamlasuchallenge | Damla Su | The Coca-Cola Company | EssenceMediacom | Turkey | Social Media Marketing | Smarties Turkey | Finalist |
#21DayChallenge | DoÄŸadan | The Coca-Cola Company | Stay Influence | Turkey | Creator / Influencer Marketing | Smarties Turkey | Bronze |
Fanta Fest | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Brand Experience, Cross Platform - All Media | Smarties Turkey | Finalist (2) |
What The Fanta | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Product / Service Launch, Instant Impact | Smarties Turkey | Silver, Bronze |
Recruiting the next generation of Coke drinkers at scale | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties APAC | Finalist |
Sprite helps commuters in traffic to “stay chill†through instant purchase mobile campaign | Sprite | The Coca-Cola Company | InMobi | India | Real Time Marketing | Smarties APAC | Finalist |
Recruiting the next generation of Coke drinkers at scale | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Gold |
AI Makes Dishes Delectable All Day | Minute Maid | The Coca-Cola Company | MI | China | The Internet of Innovation / Intelligent Device, Voice recognition / Audio assistant | Smarties China | Bronze (2) |
Recruiting the next generation of Coke drinkers at scale | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties X | Bronze |
#WhatTheFanta Social Media & Influencer Campaign | Fanta | The Coca-Cola Company | Wunderman Thompson | South Africa | Influencer Marketing, Creator Economy (partnership with brands and creators) | Smarties South Africa | Gold, Bronze |
DialaCoke 2022 | Coca-Cola | The Coca-Cola Company | SilverstoneCIS | South Africa | Instant Impact, Lead Generation | Smarties South Africa | Silver, Finalist |
InMobi and Mediacom Innovative Ad Experience Delivers Over 6.3M Impressions for The Coca-Cola Company in South Africa | Coca-Cola | The Coca-Cola Company | InMobi | South Africa | Personalisation, New Tech / Channel | Smarties South Africa | Silver, Bronze |
Uz'bheke - Check Yourself | Coca-Cola | The Coca-Cola Company | Wunderman Thompson | South Africa | Influencer Marketing | Smarties South Africa | Finalist |
BurgerNite | Coca-Cola | The Coca-Cola Company | Ogilvy Consulting | Brazil | Jogos / Gamificação e E-Sports (Gaming/ Gamification & E-Sports), Web 3.0 | Smarties Brazil | Finalist (2) |