MMA Smarties Business Impact Index - MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Global 2021

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The Coca-Cola Company


Overall Rank:6
Points:226.1
Awards Won:24
Finalist(s) Achieved:44

Best in Show(s) Won:0
Gold(s) Won:6
Silver(s) Won:4
Bronze(s) Won:14
Location:USA
Region:Global

Campaigns and Awards 2021

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Din Bhaari, Life Jaari

Sprite

The Coca-Cola Company

Interactive Avenues

India

Most Engaging Mobile Creative

Smarties APAC

Finalist

Din Bhaari, Life Jaari

Sprite

The Coca-Cola Company

InMobi

India

Most Engaging Mobile Creative

Smarties APAC

Finalist

Mobile Augmented Reality Dials Up Brand Love for Coca-Cola

Coca-Cola

The Coca-Cola Company

Starcom

Indonesia

Consumer Promotions, Most Engaging Mobile Creative

Smarties APAC

Gold, Finalist

Mobile Augmented Reality Dials Up Brand Love for Coca-Cola

Coca-Cola

The Coca-Cola Company

Digital Turbine

Indonesia

Consumer Promotions, Most Engaging Mobile Creative

Smarties APAC

Gold, Finalist

Wabi does TikTok and AI combined to Hack App Growth

WABI

The Coca-Cola Company

Winclap

Argentina

Lead Generation

Smarties Hispanic LATAM

Bronze

Teleport- Coca-Cola Summer, Break your slumps with AR

Coca-Cola

The Coca-Cola Company

Carat

Turkey

Data/Insights

Smarties EMEA

Silver

Teleport- Coca-Cola Summer, Break your slumps with AR

Coca-Cola

The Coca-Cola Company

Ogilvy

Turkey

Data/Insights

Smarties EMEA

Silver

Spotify- Coca-Cola Summer, Absconders’ Playlist

Coca-Cola

The Coca-Cola Company

Carat

Turkey

Location Based Services or Targeting

Smarties EMEA

Finalist

Spotify- Coca-Cola Summer, Absconders’ Playlist

Coca-Cola

The Coca-Cola Company

Ogilvy

Turkey

Location Based Services or Targeting

Smarties EMEA

Finalist

Promo & Deezer Collab 2020

Coca-Cola

The Coca-Cola Company

Carat

Turkey

Consumer Promotions

Smarties EMEA

Finalist

Promo & Deezer Collab 2020

Coca-Cola

The Coca-Cola Company

Goodroll

Turkey

Consumer Promotions

Smarties EMEA

Finalist

Promo & Deezer Collab 2020

Coca-Cola

The Coca-Cola Company

Deezer

Turkey

Consumer Promotions

Smarties EMEA

Finalist

More More - Coca-Cola

Coca-Cola

The Coca-Cola Company

Carat

Turkey

Mobile App, Inclusivity (during the pandemic)

Smarties EMEA

Finalist (2)

More More - Coca-Cola

Coca-Cola

The Coca-Cola Company

Wunderman Thompson

Turkey

Mobile App, Inclusivity (during the pandemic)

Smarties EMEA

Finalist (2)

More More - Coca-Cola

Coca-Cola

The Coca-Cola Company

Kaizen Technology

Turkey

Mobile App, Inclusivity (during the pandemic)

Smarties EMEA

Finalist (2)

Turn Up Your Customized Summer

Coca-Cola

The Coca-Cola Company

newton.ddc

Turkey

Data/Insights

Smarties EMEA

Finalist

Turn Up Your Customized Summer

Coca-Cola

The Coca-Cola Company

Carat

Turkey

Data/Insights

Smarties EMEA

Finalist

Turn Up Your Customized Summer

Coca-Cola

The Coca-Cola Company

Starcom

Turkey

Data/Insights

Smarties EMEA

Finalist

Turn Up Your Customized Summer

Coca-Cola

The Coca-Cola Company

UM

Turkey

Data/Insights

Smarties EMEA

Finalist

Din Bhaari, Life Jaari

Sprite

The Coca-Cola Company

Interactive Avenues

India

Gaming / Gamification & E-Sports, Best Brand Experience in Mobile Rich Media, Most Engaging Mobile Creative

Smarties India

Finalist (3)

Din Bhaari, Life Jaari

Sprite

The Coca-Cola Company

InMobi

India

Gaming / Gamification & E-Sports, Best Brand Experience in Mobile Rich Media, Most Engaging Mobile Creative

Smarties India

Finalist (3)

New Year Snapchat Filter

Coca-Cola

The Coca-Cola Company

Interactive Avenues

India

XR Technology – (AR/VR/MR)

Smarties India

Finalist

These Are Not Sounds of Sprite

Sprite

The Coca-Cola Company

Berakar Komunikasi

Indonesia

Mobile Audio / Voice

Smarties Indonesia

Gold

These Are Not Sounds of Sprite

Sprite

The Coca-Cola Company

MediaCom

Indonesia

Mobile Audio / Voice

Smarties Indonesia

Gold

These Are Not Sounds of Sprite

Sprite

The Coca-Cola Company

Spotify

Indonesia

Mobile Audio / Voice

Smarties Indonesia

Gold

These Are Not Sounds of Sprite

Sprite

The Coca-Cola Company

Titik Sembilan

Indonesia

Mobile Audio / Voice

Smarties Indonesia

Gold

Mobile Augmented Reality Dials Up Brand Love for Coca-Cola

Coca-Cola

The Coca-Cola Company

Starcom

Indonesia

Most Engaging Mobile Creative

Smarties Indonesia

Bronze

Mobile Augmented Reality Dials Up Brand Love for Coca-Cola

Coca-Cola

The Coca-Cola Company

Digital Turbine

Indonesia

Most Engaging Mobile Creative

Smarties Indonesia

Bronze

“Share a Coke, Share a Lyric”

Coca-Cola

The Coca-Cola Company

MediaCom

Vietnam

Cross Mobile Integration, Mobile Audio / Voice

Smarties Vietnam

Bronze, Finalist

“Share a Coke, Share a Lyric”

Coca-Cola

The Coca-Cola Company

Adtima

Vietnam

Cross Mobile Integration, Mobile Audio / Voice

Smarties Vietnam

Bronze, Finalist

“Share a Coke, Share a Lyric”

Coca-Cola

The Coca-Cola Company

Carnival

Vietnam

Cross Mobile Integration, Mobile Audio / Voice

Smarties Vietnam

Bronze, Finalist

Turn Up Your Customized Summer

Coca-Cola

The Coca-Cola Company

newton.ddc

Turkey

Data/Insights

Smarties Turkey

Finalist

Turn Up Your Customized Summer

Coca-Cola

The Coca-Cola Company

Carat

Turkey

Data/Insights

Smarties Turkey

Finalist

Turn Up Your Customized Summer

Coca-Cola

The Coca-Cola Company

Starcom

Turkey

Data/Insights

Smarties Turkey

Finalist

Turn Up Your Customized Summer

Coca-Cola

The Coca-Cola Company

UM

Turkey

Data/Insights

Smarties Turkey

Finalist

Summer Music Uplifting Breaks

Coca-Cola

The Coca-Cola Company

Carat

Turkey

Brand Experience, Cross Channel Integration

Smarties Turkey

Silver, Bronze

Summer Music Uplifting Breaks

Coca-Cola

The Coca-Cola Company

Ogilvy

Turkey

Brand Experience, Cross Channel Integration

Smarties Turkey

Silver, Bronze

Spotify- Coca-Cola Summer, Absconders’ Playlist

Coca-Cola

The Coca-Cola Company

Carat

Turkey

Location Based Services or Targeting

Smarties Turkey

Finalist

Spotify- Coca-Cola Summer, Absconders’ Playlist

Coca-Cola

The Coca-Cola Company

Ogilvy

Turkey

Location Based Services or Targeting

Smarties Turkey

Finalist

Dare To Be Silly - Halay Dance Filter

Fanta

The Coca-Cola Company

Carat

Turkey

Social Media Marketing

Smarties Turkey

Finalist

Dare To Be Silly - Halay Dance Filter

Fanta

The Coca-Cola Company

Kompüter

Turkey

Social Media Marketing

Smarties Turkey

Finalist

Promo & Deezer Collab 2020

Coca-Cola

The Coca-Cola Company

Carat

Turkey

Consumer Promotions

Smarties Turkey

Bronze

Promo & Deezer Collab 2020

Coca-Cola

The Coca-Cola Company

Goodroll

Turkey

Consumer Promotions

Smarties Turkey

Bronze

Promo & Deezer Collab 2020

Coca-Cola

The Coca-Cola Company

Deezer

Turkey

Consumer Promotions

Smarties Turkey

Bronze

More More - Coca-Cola

Coca-Cola

The Coca-Cola Company

Carat

Turkey

Mobile App

Smarties Turkey

Bronze

More More - Coca-Cola

Coca-Cola

The Coca-Cola Company

Kaizen Technology

Turkey

Mobile App

Smarties Turkey

Bronze

More More - Coca-Cola

Coca-Cola

The Coca-Cola Company

Wunderman Thompson

Turkey

Mobile App

Smarties Turkey

Bronze

Fanta Game Hub

Coca-Cola

The Coca-Cola Company

Futuretech Media

South Africa

Promotion, Mobile Gaming Gamification & E-Sports, Innovation

Smarties South Africa

Finalist (3)

Coke Egypt - Dasani Equity // MENA // AdColony

Dasani

The Coca-Cola Company

Digital Turbine

Egypt

Video Advertising, Innovation

Smarties MENA

Finalist (2)

Coke Egypt - Dasani Equity // MENA // AdColony

Dasani

The Coca-Cola Company

UM

Egypt

Video Advertising, Innovation

Smarties MENA

Finalist (2)