| Overall Rank: | 1 |
| Points: | 188.4 |
| Awards Won: | 13 |
| Finalist(s) Achieved: | 0 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 2 |
| Silver(s) Won: | 5 |
| Bronze(s) Won: | 6 |
| Location: | China (Mainland) |
| Region: | China |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Funny universe directly strikes young people with laughter and conveys "funny" farewell anxiety |
Quduoduo |
Mondelēz International |
Tencent |
China (Mainland) |
Creative/ Innovation Based on Specific Media platforms |
Smarties China |
Silver |
HEYTEA x "MengHua Lu" cross-border cooperation |
HEYTEA |
HEYTEA |
Tencent |
China (Mainland) |
Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture), 'O2O/New Retail / Innovative Sales Channels |
Smarties China |
Silver, Bronze |
IP attack in full state! Hero League helps OPPO compete for young E-sports |
OPPO |
OPPO |
Tencent |
China (Mainland) |
Cross Chanel Integration |
Smarties China |
Gold |
Jointly ignite the universe of China-made cartoon, and Vivo gets through the full-link closed loop marketing of Guoman content IP |
vivo |
vivo |
Tencent |
China (Mainland) |
Metaverse Technology landing |
Smarties China |
Bronze |
Move Live into the press conference to release the potential of music Live with goods |
Longines |
Swatch Group |
Tencent |
China (Mainland) |
Live E-commerce |
Smarties China |
Bronze |
New Dimension Universe Fried Chicken Store |
KFC |
Yum! Brands |
Tencent |
China (Mainland) |
Consumer Experience, 'Metaverse Technology landing |
Smarties China |
Gold, Silver |
Gold Tiger breaks the frame |
Nongfu Spring |
Nongfu Spring |
Tencent |
China (Mainland) |
Social Media |
Smarties China |
Bronze |
PepsiCo set off a blue music storm to love breaking the situation and young marketing |
PepsiCo |
PepsiCo |
Tencent |
China (Mainland) |
Metaverse Technology landing |
Smarties China |
Silver |
The magic mirror takes you home |
fiture |
fiture |
Tencent |
China (Mainland) |
Social E-commerce, O2O/New Retail / Innovative Sales Channels, 'Customer Relationship Building and Management |
Smarties China |
Silver, Bronze (2) |