MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Solution Providers - China 2023

Tencent


Overall Rank:1
Points:188.4
Awards Won:13
Finalist(s) Achieved:0

Best in Show(s) Won:0
Gold(s) Won:2
Silver(s) Won:5
Bronze(s) Won:6
Location:China (Mainland)
Region:China

Campaigns and Awards 2023

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Funny universe directly strikes young people with laughter and conveys "funny" farewell anxiety

Quduoduo

Mondelēz International

Tencent

China (Mainland)

Creative/ Innovation Based on Specific Media platforms

Smarties China

Silver

HEYTEA x "MengHua Lu" cross-border cooperation

HEYTEA

HEYTEA

Tencent

China (Mainland)

Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture), 'O2O/New Retail / Innovative Sales Channels

Smarties China

Silver, Bronze

IP attack in full state! Hero League helps OPPO compete for young E-sports

OPPO

OPPO

Tencent

China (Mainland)

Cross Chanel Integration

Smarties China

Gold

Jointly ignite the universe of China-made cartoon, and Vivo gets through the full-link closed loop marketing of Guoman content IP

vivo

vivo

Tencent

China (Mainland)

Metaverse Technology landing

Smarties China

Bronze

Move Live into the press conference to release the potential of music Live with goods

Longines

Swatch Group

Tencent

China (Mainland)

Live E-commerce

Smarties China

Bronze

New Dimension Universe Fried Chicken Store

KFC

Yum! Brands

Tencent

China (Mainland)

Consumer Experience, 'Metaverse Technology landing

Smarties China

Gold, Silver

Gold Tiger breaks the frame

Nongfu Spring

Nongfu Spring

Tencent

China (Mainland)

Social Media

Smarties China

Bronze

PepsiCo set off a blue music storm to love breaking the situation and young marketing

PepsiCo

PepsiCo

Tencent

China (Mainland)

Metaverse Technology landing

Smarties China

Silver

The magic mirror takes you home

fiture

fiture

Tencent

China (Mainland)

Social E-commerce, O2O/New Retail / Innovative Sales Channels, 'Customer Relationship Building and Management

Smarties China

Silver, Bronze (2)