| Overall Rank: | 2 |
| Points: | 235.0 |
| Awards Won: | 15 |
| Finalist(s) Achieved: | 0 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 5 |
| Silver(s) Won: | 4 |
| Bronze(s) Won: | 6 |
| Location: | China |
| Region: | APAC |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Diversified and innovative marketing, "Arena Of Valor" wins the Spring Festival | Arena Of Valor | Tencent | Tencent | China | Brand Creative Content | Smarties China | Silver |
Funny universe directly strikes young people with laughter and conveys "funny" farewell anxiety | Quduoduo | Mondelēz International | Tencent | China | Creative/ Innovation Based on Specific Media platforms | Smarties China | Silver |
Cross-Border Cooperation | HEYTEA | HEYTEA | Tencent | China | Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture), O2O/New Retail / Innovative Sales Channels | Smarties China | Gold, Bronze |
IP attack in full state! Hero League helps OPPO compete for young E-sports | OPPO | BBK Electronics | Tencent | China | Cross Chanel Integration | Smarties China | Gold |
Jointly ignite the universe of China-made cartoon, and Vivo gets through the full-link closed loop marketing of Guoman content IP | vivo | BBK Electronics | Tencent | China | Metaverse Technology landing | Smarties China | Bronze |
New Dimension Universe Fried Chicken Store | KFC | Yum! Brands | Tencent | China | Consumer Experience, Metaverse Technology landing | Smarties China | Gold, Bronze |
Move Live into the press conference to release the potential of music Live with goods | Longines | The Swatch Group | Tencent | China | Live E-commerce | Smarties China | Bronze |
Gold Tiger breaks the frame | NongFu Spring | NongFu Spring | Tencent | China | Social Media | Smarties China | Bronze |
PepsiCo set off a blue music storm to love breaking the situation and young marketing | PepsiCo | PepsiCo | Tencent | China | Metaverse Technology landing | Smarties China | Silver |
Annual blockbuster "MengHuaLu" creates IP full-view marketing | Tencent Video | Tencent | Tencent | China | Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Gold |
The magic mirror takes you home | Fiture | Fiture | Tencent | China | Customer Relationship Building and Management, Social E-commerce , O2O/New Retail / Innovative Sales Channels | Smarties China | Gold, Silver, Bronze |