MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Brands - APAC 2023

Samsung


Overall Rank: 51
Points: 53.1
Awards Won: 16
Finalist(s) Achieved: 19

Best in Show(s) Won: 0
Gold(s) Won: 5
Silver(s) Won: 7
Bronze(s) Won: 4
Region: APAC

Campaigns and Awards 2023

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

8KING Tournament

Samsung

Samsung

Circus Digital

Vietnam

Gaming, Gamification & E-Sports

Smarties APAC

Finalist

Virtual World

Samsung

Samsung

Mindshare

Indonesia

Spatial / AR / VR / NFT / Metaverse Tech

Smarties APAC

Finalist

Make Your Epic Moments More Desirable

Samsung Galaxy

Samsung

Cheil

Vietnam

Customer Journey Marketing - Lead Generation / CRM, Omnichannel Marketing, Live (Streaming) E-commerce

Smarties APAC

Finalist (2)

Curate Your Flex Mode

Samsung Galaxy

Samsung

Starcom

Vietnam

Programmatic, Personalisation

Smarties APAC

Bronze, Finalist

Z Flip4 & Fold4 Smartphone launch

Samsung Galaxy

Samsung

Cheil

India

Integrated Ecommerce Innovation, Product and / or Service Launch

Smarties APAC

Silver, Finalist

Z Flip4 & Fold4 Smartphone launch

Samsung Galaxy

Samsung

Cheil

India

Integrated Ecommerce Innovation

Smarties India

Silver

Samsung and Telkomsel DigiAds Collaboration Bringing Digital Access To All

Samsung

Samsung

Mindshare

Indonesia

Diversity & Inclusion

Smarties Indonesia

Gold

Multi-Player Battle: Raja Galaxy

Samsung Galaxy

Samsung

Mindshare

Indonesia

Gaming, Gamification & E-Sports

Smarties Indonesia

Silver

The WOW Launch 2023

Samsung

Samsung

Mindshare

Indonesia

Product and / or Service Launch

Smarties Indonesia

Finalist

8KING Tournament

Samsung

Samsung

Circus Digital

Vietnam

Gaming, Gamification & E-Sports

Smarties Vietnam

Finalist

A The Ungaming Gaming Campaign

Samsung Galaxy

Samsung

Leo Burnett

Vietnam

Gaming, Gamification & E-Sports, Brand Experience

Smarties Vietnam

Bronze, Finalist

Make Your Epic Moments More Desirable

Samsung Galaxy

Samsung

Starcom

Vietnam

Live (Streaming) E-commerce, Integrated Ecommerce Innovation, Creator / Influencer / Celebrity Marketing, Data Insights / Contextual Marketing

Smarties Vietnam

Bronze, Finalist (3)

Curate Your Flex Mode

Samsung Galaxy

Samsung

Starcom

Vietnam

Programmatic, Instant Impact / Promotion, Personalisation

Smarties Vietnam

Gold (2), Silver

QLED Work Cup

Samsung

Samsung

Leo Burnett

Vietnam

Social Impact Marketing, Diversity & Inclusion

Smarties Vietnam

Finalist (2)

Sustainability Campaign 2023

Samsung

Samsung

Asatsu-DK Vietnam

Vietnam

Social Impact Marketing

Smarties Vietnam

Finalist

Make Your Epic Moments More Desirable

Samsung Galaxy

Samsung

Starcom

Vietnam

Customer Journey Marketing - Lead Generation / CRM, Omnichannel Marketing, Live (Streaming) E-commerce

Smarties APAC

Finalist (2)

Curate Your Flex Mode

Samsung Galaxy

Samsung

Cheil

Vietnam

Programmatic, Personalisation

Smarties APAC

Bronze, Finalist

Z Flip4 & Fold4 Smartphone launch

Samsung Galaxy

Samsung

Amazon Ads

India

Integrated Ecommerce Innovation, Product and / or Service Launch

Smarties APAC

Silver, Finalist

Z Flip4 & Fold4 Smartphone launch

Samsung Galaxy

Samsung

Amazon Ads

India

Integrated Ecommerce Innovation

Smarties India

Silver

Curate Your Flex Mode

Samsung Galaxy

Samsung

Cheil

Vietnam

Programmatic, Instant Impact / Promotion, Personalisation

Smarties Vietnam

Gold (2), Silver