| Overall Rank: | 17 |
| Points: | 176.7 |
| Awards Won: | 16 |
| Finalist(s) Achieved: | 2 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 5 |
| Silver(s) Won: | 7 |
| Bronze(s) Won: | 4 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
User acquisition campaign yields staggering app usage, retention and transaction rates | stc pay | STC Group | InMobi | United Arab Emirates | Lead Generation, Partnerships Marketing, Customer Life-Cycle Marketing | Smarties MENA | Gold, Silver (2) |
Chatbots, dynamic creatives, and media innovation | Jawwy | STC Group | UM | Saudi Arabia | Programmatic, Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights | Smarties MENA | Gold, Silver, Finalist (2) |
Hijacking the 2022 World Cup | stc | STC Group | UM | Kuwait | Audio / Voice / Sonic Branding , Small Business / Big Impact | Smarties MENA | Bronze (2) |
User acquisition campaign yields staggering app usage, retention and transaction rates | stc pay | STC Group | UM | United Arab Emirates | Lead Generation, Partnerships Marketing, Customer Life-Cycle Marketing | Smarties MENA | Gold, Silver (2) |
Strength of 5G in the deepest parts of Saudi Arabia | stc | STC Group | UM | Saudi Arabia | XR Technology – (AR/VR/MR), Small Business / Big Impact, Brand Experience | Smarties MENA | Gold, Silver, Bronze |
Taking the gaming world by storm! | stc play | STC Group | UM | Saudi Arabia | Cross Platform - Digital Only, Product / Service Launch, Gaming, Gamification & E-Sports | Smarties MENA | Gold, Silver, Bronze |